🇨🇦Canada

Anua vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Simple are skincare brands offering moisturizers, toners, serums, and cleansers built around ingredients like hyaluronic acid, heartleaf, niacinamide, and glycerin. The Korean brand features formulations best suited for dry and oily acne-prone skin, while the British brand suits oily and mature skin best through thoughtful, gentle choices. They differ primarily in their founding heritage and specific targeted product lineups, where the former emphasizes specialized serums for blemishes and soothing toners, and the latter is deeply loved for soothing makeup removers and dependable cleansing waters.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Anua and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Simple products

People Say

AnuaSimple
  • Soothes Redness and Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
  • Lightweight and Fast-Absorbing Texture Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
  • Cleansing and Exfoliation Often MentionedOften Mentioned
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
  • Miscellaneous Product Traits Often MentionedSometimes Noted
    • “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
    • “no scent — Anua Rice 70 Glow Milky Toner”
    • “Smells like fresh peaches — Anua PEACH 70% NIACINAMIDE SERUM”
    • “love that it's alcohol-free — Simple Kind to Skin Soothing Facial Toner”
  • Brightening and Dark Spot Fading Often MentionedNot noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
  • Breakouts and Acne Complaints Often MentionedSometimes Noted
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
    • “Gave me tiny red spots — Simple Refreshing Facial Wash”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Simple routines for dry skin

Buy Anua routine · CA$204.76 · 87% fitBuy Simple routine · CA$156.25 · 83% fitSee multi-brand routine · 99% fit

Anua vs Simple routines for oily skin

Buy Simple routine · CA$271.73 · 87% fitBuy Anua routine · CA$320.12 · 85% fitSee multi-brand routine · 96% fit

Anua vs Simple routines for combination skin

Buy Simple routine · CA$214.83 · 86% fitBuy Anua routine · CA$249.24 · 85% fitSee multi-brand routine · 96% fit

Questions and answers

Anua or Simple: which is better?

Both Anua and Simple are great options, as the products on this page offer equal fit levels across all skin types. Anua stands out for brightening and dark spot fading, while Simple does better at soothing redness and sensitive skin.

What is the difference between Anua and Simple?

Anua and Simple both provide equal routine fit levels across all skin types, but Anua stands out for brightening and dark spot fading, while Simple does better at soothing redness and sensitive skin. Additionally, the products on this page for Anua feature a wider range of key ingredients like heartleaf and niacinamide compared to Simple's core focus on niacinamide and glycerin.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or Simple for dry skin?

Both Anua and Simple are a High fit for dry skin on Lovi. Anua features hydrating key ingredients like hyaluronic acid and glycerin across the products on this page to help support moisture levels.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or Simple: which cleanser is better?

Both Anua and Simple offer cleansers on the products on this page, but Anua stands out with higher overall Lovi fit levels across most skin types, including high ratings for acne-prone and oily skin where Simple tends to score average or low. Anua's cleansers also feature key ingredients like heartleaf and succinic acid, helping to soothe skin and manage blemishes.

Which is more affordable, Anua or Simple?

Simple stands out for its lightweight, value-friendly moisturizers, making the brand generally more affordable than Anua.

What are the key ingredients found across Anua products compared to Simple?

Anua features a wider variety of key ingredients across the products on this page, including hyaluronic acid, heartleaf, niacinamide, glycerin, ceramide, panthenol, and centella asiatica. In comparison, Simple features a more limited selection consisting mainly of niacinamide and glycerin.

Which brand performs better for soothing redness and sensitive skin?

Simple performs better for soothing redness and sensitive skin compared to Anua. Review themes show that Simple does better in this specific category.

Anua or Simple for oily skin?

Both Anua and Simple are a High fit for oily skin. Anua is noted for brightening serums and lightweight toners, while Simple offers gentle, sensitive-skin-friendly makeup removers.

Anua or Simple: which moisturizer is better?

Both Anua and Simple offer products on this page with an equal routine fit for dry, oily, and combination skin types. Reviewers mention that Anua moisturizers focus on soothing and barrier support, while Simple moisturizers are known for being lightweight and value-friendly.

Anua or Simple for sensitive skin?

Both Anua and Simple are a High fit for sensitive skin on Lovi. Simple does better at soothing redness and sensitive skin, while Anua offers a wider variety of specialized treatments and brightening serums.

Anua or Simple for acne-prone skin?

Both Anua and Simple offer a High Lovi routine fit for acne-prone skin. Anua stands out on this page for brightening serums and soothing moisturizers, whereas Simple is noted for gentle makeup removers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play