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BYOMA skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Skincare enthusiasts adore BYOMA for its thoughtfully formulated moisturizers, toners, cleansers, serums, and more, all anchored by nourishing tri-ceramide and squalane. Its products suit dry skin and dry sensitive skin best, thanks to these deeply replenishing ingredients. For targeted concerns, the standout products include the Balancing Face Mist for acne-prone skin, the Brightening Toner for skin with dark spots, and the Melting Balm Cleanser for mature skin. Through regular use, the tri-ceramide complex improves skin barrier hydration and barrier integrity, while squalane fights oxidative stress and boosts collagen production.

Scientific Reports, 2020

This page covers some of the most popular BYOMA products; for the whole BYOMA range, with a fit score for every product, use the Lovi app.

BYOMA moisturizers

Other BYOMA products

People Say

★4.4Overall rating based on 19.8k+ reviews

Reviewers most often praise BYOMA for skin barrier repair, deep hydration, and soothing sensitive skin. The most common complaints are breakouts and faulty packaging.

Highlights

  • Moisturizers that strengthen the skin barrier Mostly Mentioned
    • “helped heal my barrier — Hydrating Serum”
    • “repairs skin barrier in just a few days — Barrier Repair Treatment”
    • “saved my skin barrier — Hydrating Recovery Oil”
  • Lightweight and fast-absorbing moisturizers Mostly Mentioned
    • “Absorbs instantly — Moisturizing Gel-Cream”
    • “absorbs beautifully — Hydrating Recovery Oil”
    • “sinks in immediately — Hydrating Serum”
  • Instantly hydrating moisturizers Mostly Mentioned
    • “Skin feels soft — Moisturizing Rich Cream”
    • “skin felt plumper and softer immediately — Barrier Repair Treatment”
    • “skin looks dewy — Hydrating Serum”
  • Hydrating and non-stripping cleansers Mostly Mentioned
    • “doesn't strip skin — Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — Milky Moisture Cleanser”
  • Deeply hydrating toners Mostly Mentioned
    • “skin feels so hydrated — Hydrating Milky Toner”
    • “feels refreshing on the skin — Balancing Face Mist”
  • Gentle and fragrance-free moisturizers Often Mentioned
    • “no irritation at all — Sensitive Retinol Oil”
    • “no irritation on sensitive skin — Hydrating Serum”
    • “No scent — Moisturizing Gel-Cream”
  • Packaging flaws and issues Sometimes Noted
    • “Opening is huge — Brightening Toner”
    • “bottle leaked everywhere — Hydrating Recovery Oil”
    • “bulky container — Melting Balm Cleanser”
  • Breakouts and acne Sometimes Noted
    • “caused cystic acne — Hydrating Milky Toner”
    • “broke me out — Creamy Jelly Cleanser”
    • “clogged my pores — Milky Oil Cleanser”
  • Pump functionality and design issues Sometimes Noted
    • “Pump stopped working — Moisturizing Rich Cream”
    • “pump stopped working — Creamy Jelly Cleanser”
    • “pump doesn't dispense very much — Milky Moisture Cleanser”
  • Unpleasant scent Sometimes Noted
    • “smells like erasers — Melting Balm Cleanser”
    • “has a weird chemically smell — Milky Moisture Cleanser”
    • “smell is annoying — Milky Oil Cleanser”

Sources: lovi.care, target.com, boots.com, cultbeauty.co.uk, ulta.com, reddit.com, and more

Questions and answers

Is BYOMA good for oily skin?

Yes, BYOMA is good for oily skin because Lovi rates the BYOMA-focused routine High for oily skin. Reviewers often mention that the moisturizers are lightweight and fast-absorbing.

Is BYOMA worth it?

BYOMA may be worth it for shoppers looking for affordable skincare, as prices range from CA$14.00 to CA$26.00 and most products list no fragrance. Lovi rates the BYOMA-focused routine Superior for dry skin and sensitive skin, and High for oily, acne-prone, and combination skin.

What are BYOMA's best products?

BYOMA fits best for dry skin, dry sensitive skin, and sensitive skin through its brand-focused routines. Lovi rates the BYOMA-focused routine Superior for dry skin and sensitive skin. Reviewers mostly mention that the brand offers lightweight, fast-absorbing, and instantly hydrating moisturizers that strengthen the skin barrier.

Which BYOMA moisturizer is best for dry skin?

Lovi rates the Moisturizing Rich Cream as the best for dry skin. The Hydrating Serum and Hydrating Recovery Oil also fit dry skin at a Superior level.

Does BYOMA cause breakouts?

BYOMA is unlikely to cause breakouts for most shoppers, though some reviewers note occasional blemishes. Lovi rates the BYOMA-focused routine High for acne-prone skin.

Is BYOMA fragrance-free?

Most of the BYOMA products on this page are fragrance-free, as 16 of the 17 listed items do not contain any added fragrance. Only the Smoothing Body Serum includes fragrance.

What are the key ingredients in BYOMA products?

The key ingredients in BYOMA products are ceramide, tri-ceramide complex, squalane, and glycerin. Reviewers note that these ingredients help strengthen the skin barrier and provide instant hydration.

How do I build a BYOMA skincare routine?

To build a BYOMA skincare routine for dry skin in the morning, start with the Milky Moisture Cleanser, follow with the Balancing Face Mist, and finish with the Moisturizing Rich Cream. For your evening routine, use the Melting Balm Cleanser first, then the Milky Moisture Cleanser, apply the Clarifying Serum, and lock it in with the Moisturizing Rich Cream. Lovi rates the BYOMA-focused routine Superior for dry skin.

Where can I buy BYOMA, and how much does it cost?

BYOMA is available at stores in Canada, and the BYOMA products on this page range in price from CA$14.00 to CA$26.00, with most falling between CA$19.00 and CA$23.00.

What are good alternatives to BYOMA?

Good alternatives to BYOMA include The INKEY List, Medik8, Simple, Elemis, Pixi, and Charlotte Tilbury because they offer similar skincare options with comparable benefits.

BYOMA vs The INKEY List: which is better?

Lovi rates BYOMA as Superior for dry skin and sensitive skin, and High for combination skin, oily skin, and acne-prone skin, compared to The INKEY List which rates High for dry skin and acne-prone skin, and Superior for sensitive skin and combination skin. BYOMA focuses on lightweight, fast-absorbing moisturizers and barrier-strengthening products featuring key ingredients like ceramides and squalane. Reviewers sometimes note packaging issues with BYOMA products, though 16 out of 17 products on this page list no fragrance.

Who owns BYOMA, and where is it from?

BYOMA is a British brand founded in 2022, owned by Bansk Group since 2025.

cosmeticsbusiness.com

Is BYOMA cruelty-free?

Yes: PETA lists BYOMA as cruelty-free.

PETA

Is BYOMA good for dry skin?

Yes, BYOMA is good for dry skin, as Lovi rates the BYOMA-focused routine Superior for dry skin. Reviewers often mention that the brand's moisturizers instantly hydrate the skin and strengthen the skin barrier.

Which BYOMA cleanser is best for oily skin?

Lovi rates the Creamy Jelly Cleanser as Average and the Milky Moisture Cleanser as Average for oily skin, making the Creamy Jelly Cleanser the best option among them. Reviewers often mention that BYOMA cleansers are hydrating and non-stripping.

Is BYOMA good for sensitive skin?

Yes, BYOMA is good for sensitive skin because Lovi rates the BYOMA-focused routine Superior for sensitive skin. Reviewers often mention that the moisturizers are gentle and fragrance-free, and 16 of the 17 products on this page list no fragrance.

Is BYOMA good for acne-prone skin?

Yes, Lovi rates BYOMA High for acne-prone skin. Reviewers sometimes note breakouts and acne, but the brand offers products that help target blemishes.

Is BYOMA good for skin with dark spots?

Yes, BYOMA is good for skin with dark spots. Lovi rates the Brightening Serum High for skin with dark spots, and niacinamide helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is BYOMA good for mature skin?

Lovi rates BYOMA High for mature skin. Reviewers note that the brand offers moisturizers that strengthen the skin barrier and help keep skin feeling soft and smooth.

Research behind BYOMA's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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