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SKIN1004 vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and Simple are established skincare brands offering distinct approaches to daily routines through specialized product lines. The Korean brand features toners, moisturizers, sunscreens, and masks built around centella asiatica, hyaluronic acid, and niacinamide, while the British brand is known for gentle moisturizers, soothing makeup removers, dependable cleansers, and refreshing toners formulated with niacinamide and glycerin. Both options suit oily and mature skin types well, though the former particularly addresses acne-prone and dark spot concerns with targeted centella formulas, and the latter relies on barrier-strengthening ingredients to hydrate and refine. Ultimately, the brands differ through their unique heritage and ingredient philosophies, with the first emphasizing botanical calming agents and the second focusing on foundational daily care.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular SKIN1004 and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs Simple products

People Say

SKIN1004Simple
  • Other Positive Product Features Mostly MentionedMostly Mentioned
    • “zero white cast — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “skin feels super soft — SKIN1004 Zombie Pack”
    • “doesn't burn my eyes — SKIN1004 Probio-Cica Bakuchiol Eye Cream”
    • “Love that it has absolutely no scent. — Simple Micellar Water”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedOften Mentioned
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Turns milky immediately and washes off completely. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Gentle on Sensitive Skin Rarely NotedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
  • Soothing and Calming Properties Mostly MentionedSometimes Noted
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Calms irritation instantly — SKIN1004 Madagascar Centella Quick Calming Pad”
    • “doesn't sting my eyes — Simple Kind to Skin Soothing Facial Toner”
  • Deep and Intense Hydration Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
  • Affordable Value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “huge bottle — SKIN1004 Madagascar Centella Toning Toner”
  • Other Negative Product Complaints Often MentionedOften Mentioned
    • “I have to use 4-5 cotton pads to get clean. — Simple Micellar Water”
    • “need to apply multiple layers — Simple Replenishing Rich Moisturiser”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “milky sweat when running — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
  • Insufficient Moisture or Hydration Sometimes NotedSometimes Noted
    • “not enough for dry skin — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
    • “not moisturizing enough — SKIN1004 Madagascar Centella Toning Toner”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
  • Struggles with Waterproof Makeup Rarely NotedOften Mentioned
    • “hard to wash off — SKIN1004 Zombie Pack”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”

SKIN1004 vs Simple routines for dry skin

Buy SKIN1004 routine · CA$123.83 · 86% fitBuy Simple routine · CA$156.25 · 83% fitSee multi-brand routine · 99% fit

SKIN1004 vs Simple routines for oily skin

Buy SKIN1004 routine · CA$272.21 · 87% fitBuy Simple routine · CA$271.73 · 87% fitSee multi-brand routine · 96% fit

SKIN1004 vs Simple routines for combination skin

Buy SKIN1004 routine · CA$230.22 · 87% fitBuy Simple routine · CA$214.83 · 86% fitSee multi-brand routine · 96% fit

Questions and answers

SKIN1004 or Simple: which is better?

Both SKIN1004 and Simple are good options, as they offer equal routine fit levels across all skin types on this page. SKIN1004 is particularly known for soothing and lightweight textures, while Simple is noted for gentle, value-friendly formulas.

What is the difference between SKIN1004 and Simple?

SKIN1004 stands out for its soothing toners and lightweight moisturizers infused with centella asiatica, whereas Simple is known for offering affordable value and gentle makeup removers.

SKIN1004 or Simple for dry skin?

Both SKIN1004 and Simple achieve a High routine fit for dry skin. SKIN1004 features soothing toners and lightweight moisturizers with centella asiatica and hyaluronic acid, which helps hydrate the skin. Simple offers gentle, sensitive-skin-friendly makeup removers and value-friendly moisturizers.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

SKIN1004 or Simple: which cleanser is better?

SKIN1004 is better for cleansers, as the products on this page offer superior to high fit levels across most skin types, whereas Simple cleansers generally show average or low fit levels.

Which is more affordable, SKIN1004 or Simple?

Simple offers more affordable value than SKIN1004. Reviewers note that Simple provides value-friendly moisturizers, whereas SKIN1004 products on this page are generally positioned differently.

Which brand has more products containing Centella asiatica, SKIN1004 or Simple?

SKIN1004 features Centella asiatica across the products on this page, whereas Simple does not list this ingredient in its range.

Which brand offers better soothing and calming properties, SKIN1004 or Simple?

SKIN1004 offers better soothing and calming properties, as reviewers mostly mention its soothing and lightweight toners and masks. The products on this page help maintain a calm feel with key ingredients like Centella asiatica and panthenol, which may support skin comfort.

American Journal of Clinical Dermatology, 2002

When comparing key ingredients, what do SKIN1004 and Simple products share?

Both SKIN1004 and Simple products share niacinamide as a key ingredient across their ranges. Niacinamide may help reduce cutaneous pigmentation and control skin aging by suppressing melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

SKIN1004 or Simple for oily skin?

Both SKIN1004 and Simple provide a High fit for oily skin. SKIN1004 features soothing toners and lightweight moisturizers, while Simple offers value-friendly and lightweight options.

SKIN1004 or Simple: which moisturizer is better?

SKIN1004 is often preferred for moisturizers because it offers lightweight, soothing formulas with key ingredients like Centella asiatica and hyaluronic acid, whereas Simple is known for affordable and gentle daily options featuring glycerin and niacinamide.

Journal of Pharmacy & Pharmaceutical Sciences, 2015The British Journal of Dermatology, 2002

SKIN1004 or Simple for sensitive skin?

Both SKIN1004 and Simple achieve a High routine fit for sensitive skin, but they suit different preferences. SKIN1004 is particularly noted for soothing and calming properties through key ingredients like Centella asiatica, whereas Simple is often recognized for being gentle on sensitive skin.

SKIN1004 or Simple for acne-prone skin?

Both SKIN1004 and Simple achieve a High routine fit for acne-prone skin on this page, but SKIN1004 features more top-rated products for this skin type, such as the Madagascar Centella Hyalu-Cica Water-Fit Sun Serum and Probio-Cica Bakuchiol Eye Cream. The products on this page utilize ingredients like Centella asiatica and Niacinamide, which may help support skin health and manage blemishes.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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