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Purito vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Simple are two gentle skincare brands cherished for thoughtful moisturizers, soothing makeup removers, sunscreens, cleansers, and toners. While the first brand suits dry skin and sensitive skin best with soothing daily care, the British brand suits oily skin and mature skin best through thoughtful ingredients like niacinamide and glycerin. Both brands differ in their origins and standout formulas, offering reliable nourishment for a calm complexion.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Purito and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Simple products

People Say

PuritoSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “non-stinging — Purito Centella Unscented Toner”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Effective Daily Cleansing and Hydration Not notedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Affordable Price and Value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Makeup Compatibility and Removal Sometimes NotedSometimes Noted
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
  • Insufficient Moisture or Hydration Often MentionedSometimes Noted
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused Breakouts or Reactions Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”

Purito vs Simple routines for dry skin

Buy Purito routine · CA$191.72 · 94% fitBuy Simple routine · CA$156.25 · 83% fitSee multi-brand routine · 99% fit

Purito vs Simple routines for oily skin

Buy Purito routine · CA$342.33 · 90% fitBuy Simple routine · CA$271.73 · 87% fitSee multi-brand routine · 96% fit

Purito vs Simple routines for combination skin

Buy Purito routine · CA$309.42 · 91% fitBuy Simple routine · CA$214.83 · 86% fitSee multi-brand routine · 96% fit

Questions and answers

Purito or Simple: which is better?

Purito offers a better overall fit for most users on this page, achieving a Superior routine fit across all skin types compared to the High fit generally provided by Simple. Reviewers note that Purito products excel with lightweight and soothing textures, while Simple is often praised for its affordable makeup removers and daily cleansers.

What is the difference between Purito and Simple?

Purito fits dry, sensitive, and dry sensitive skin best, whereas Simple fits oily, mature, and combination skin best. Reviewers mention that Purito offers lightweight and soothing formulas, while Simple provides gentle and value-friendly options.

Purito or Simple for dry skin?

Purito is the better choice for dry skin, where Lovi rates its routine as Superior compared to Simple at High. Reviewers note that Purito provides soothing and calming moisturizers, whereas Simple sometimes struggles with a lack of sufficient moisture.

Purito or Simple: which moisturizer is better?

Purito offers better moisturizers on this page, achieving a High fit for dry and sensitive skin compared to the Average fit of Simple moisturizers. Reviewers note that Purito moisturizers are soothing, calming, lightweight, and acne-safe.

Which is more affordable, Purito or Simple?

Simple offers better affordability as an affordable price and value is mostly mentioned by reviewers. Lovi rates the routine fit for dry skin as Superior for Purito and High for Simple.

Where and when were Purito and Simple founded, and who currently owns them?

Purito was founded in South Korea in 2017 and is currently owned by Corstone Capital. Simple was founded in the United Kingdom in 1960 and is currently owned by Unilever PLC.

Do any products from Purito or Simple contain fragrance?

Every product on this page from Purito and Simple lists no fragrance in its ingredients.

What key ingredients are found across Simple's products?

Niacinamide and glycerin are key ingredients found across the products on this page for Simple.

Purito or Simple for oily skin?

Purito fits oily skin better than Simple, as Lovi rates Purito as Superior for oily skin and Simple as High. Reviewers note that Purito products on this page provide a lightweight and non-greasy texture.

Purito or Simple for sensitive skin?

Purito is better for sensitive skin, as Lovi rates its routine fit as Superior compared to Simple's High. Reviewers note that Purito offers soothing and calming moisturizers, whereas Simple is sometimes noted to cause breakouts or irritations.

Purito or Simple for acne-prone skin?

Purito is a better fit for acne-prone skin, as Lovi rates its routine as Superior compared to Simple's High. The products on this page from Purito also provide soothing and calming benefits that are well-suited for blemish-prone complexions.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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