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Purito vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Simple are two accessible skincare brands recognized for gentle, thoughtfully formulated daily essentials. The Korean line from 2017 pairs soothing botanicals like centella in moisturizers and serums that comfort dry, sensitive skin, while the British brand relies on niacinamide and glycerin in cleansers and toners to balance acne-prone and oily types. Although both offer reliable care for everyday routines, the former specializes in deep nourishment, and the latter focuses on lightweight hydration.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Purito and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Simple products

People Say

PuritoSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “non-stinging — Purito Centella Unscented Toner”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Effective Daily Cleansing and Hydration Not notedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Affordable Price and Value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Makeup Compatibility and Removal Sometimes NotedSometimes Noted
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
  • Insufficient Moisture or Hydration Often MentionedSometimes Noted
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused Breakouts or Reactions Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”

Purito vs Simple routines for dry skin

Buy Purito routine · $138.41 · 94% fitBuy Simple routine · $128.28 · 83% fitSee multi-brand routine · 99% fit

Purito vs Simple routines for oily skin

Buy Purito routine · $286.26 · 89% fitBuy Simple routine · $280.29 · 88% fitSee multi-brand routine · 98% fit

Purito vs Simple routines for combination skin

Buy Purito routine · $267.85 · 90% fitBuy Simple routine · $259.77 · 87% fitSee multi-brand routine · 97% fit

Questions and answers

Purito or Simple: which is better?

Purito is better suited for most skin types on this page, achieving a Superior routine fit for dry, sensitive, and acne-prone skin, while Simple is better known for affordable daily cleansing and value-friendly hydration. Reviewers note that Purito is especially good for lightweight, soothing, and calming moisturizers, whereas Simple offers gentle, sensitive-skin-friendly makeup removers.

What is the difference between Purito and Simple?

Purito achieves a superior routine fit for dry, combination, sensitive, acne-prone, mature, and dark-spot-prone skin types on this page, while Simple does better on affordability and value. Reviewers note that Purito provides soothing and lightweight moisturizers, whereas Simple offers gentle, value-friendly makeup removers.

Purito or Simple for dry skin?

Purito is better for dry skin because Lovi rates its routine as Superior, compared to High for Simple. Reviewers note that Purito offers soothing and calming moisturizers, while Simple sometimes lacks sufficient moisture or hydration.

Purito or Simple: which moisturizer is better?

Purito does better for moisturizers because reviewers mostly mention them as lightweight, soothing, and calming, whereas Simple moisturizers are sometimes noted for lacking sufficient moisture. Lovi gives Purito's moisturizers a high fit for dry and sensitive skin.

Which is more affordable, Purito or Simple?

Simple does better for affordable price and value, offering budget-friendly options on this page. Reviewers note that Simple features lightweight, value-friendly moisturizers.

Which brand has been around longer, Purito or Simple?

Simple has been around longer than Purito, having been founded in the United Kingdom in 1960, whereas Purito was founded in South Korea in 2017.

Do any products from Purito or Simple contain fragrance?

Every product on this page from both Purito and Simple lists no fragrance in its ingredients.

Which brand fits best for dry sensitive skin according to their routines?

Purito fits best for dry sensitive skin, as Lovi rates its routine as Superior while Simple receives a High fit. Every product on this page for both brands lists no fragrance in its ingredients.

Purito or Simple for oily skin?

Purito fits oily skin better than Simple because Lovi rates Purito as Superior for oily skin, whereas Simple is rated High. Reviewers also note that Purito offers a lightweight and non-greasy texture.

Purito or Simple for sensitive skin?

Purito is a better choice for sensitive skin, as Lovi rates its routine fit as Superior compared to High for Simple. Reviewers note that Purito products on this page are soothing, calming, gentle, and lightweight.

Indian Journal of Pharmaceutical Sciences, 2016

Purito or Simple for acne-prone skin?

Purito is a better match for acne-prone skin, as Lovi rates its routine as Superior compared to Simple's High. Reviewers mention that Purito offers soothing and calming moisturizers that are acne-safe.

Indian Journal of Pharmaceutical Sciences, 2016

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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