🇺🇸United States

Some By Mi vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and Simple are established skincare lines offering targeted solutions for diverse complexions through carefully chosen formulations. The Korean brand features serums, cleansers, toners, and moisturizers built around niacinamide, centella asiatica, and salicylic acid, while the British brand provides gentle moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin. Some By Mi fits dry sensitive skin and skin with dark spots best, whereas both suit acne-prone skin with their balanced ingredients. They differ primarily in their heritage, founding eras, and specific active blends, as the former relies on salicylic acid and centella asiatica for clarity and repair, while the latter focuses on glycerin for hydration and barrier function.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

kedglobal.compreqin.comtracxn.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Some By Mi and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs Simple products

People Say

Some By MiSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
  • Lightweight and Fast Absorbing Often MentionedOften Mentioned
    • “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “leaves behind no white cast — Some By Mi V10 Hyal Air Fit Sunscreen”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
  • Skin Texture and Smoothing Mostly MentionedNot noted
    • “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
  • Affordability and Value Not notedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Acne and Blemish Control Often MentionedNot noted
    • “Reduces pimples — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “cleared my cystic acne — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
    • “flattened my cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
  • Drying and Dehydration Often MentionedSometimes Noted
    • “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “Skin felt tight — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
  • Purging and Breakouts Sometimes NotedSometimes Noted
    • “Zits appeared initially — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “gave me cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Scent and Fragrance Often MentionedNot noted
    • “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”

Some By Mi vs Simple routines for dry skin

Buy Some By Mi routine · $124.60 · 91% fitBuy Simple routine · $128.28 · 83% fitSee multi-brand routine · 99% fit

Some By Mi vs Simple routines for oily skin

Buy Simple routine · $280.29 · 88% fitBuy Some By Mi routine · $232.30 · 87% fitSee multi-brand routine · 98% fit

Some By Mi vs Simple routines for combination skin

Buy Some By Mi routine · $232.30 · 88% fitBuy Simple routine · $259.77 · 87% fitSee multi-brand routine · 97% fit

Questions and answers

Some By Mi or Simple: which is better?

Some By Mi is better for acne-prone skin, texture smoothing, and fading dark spots, while Simple is better for budget-friendly hydration and being gentle on sensitive skin. Lovi rates Some By Mi as Superior for dry sensitive skin, skin with dark spots, and sensitive skin, compared to High for Simple.

What is the difference between Some By Mi and Simple?

Some By Mi is better for skin texture and blemish control, whereas Simple excels in gentleness for sensitive skin and hydration. For routine fit, Some By Mi is rated Superior for dry sensitive skin, dark spots, and sensitive skin, while Simple is rated High for those same skin types.

Some By Mi or Simple for dry skin?

Some By Mi is a better fit for dry skin than Simple, as Lovi rates Some By Mi Superior for dry skin while Simple is rated High. Both brands feature fragrance-free products, but Some By Mi includes key ingredients like niacinamide and panthenol that help support hydration.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Simple: which cleanser is better?

Some By Mi delivers better results for deep pore cleansing cleansers across the products on this page. Lovi rates Some By Mi cleansers as Superior for skin with dark spots and mature skin, whereas Simple cleansers are rated Average.

Which is more affordable, Some By Mi or Simple?

Simple is more affordable, as it is noted for its affordability and value compared to Some By Mi.

Which brand has better performance for acne and blemish control?

Some By Mi does better for acne and blemish control compared to Simple. Niacinamide helps control pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the founding years and corporate ownerships of Some By Mi and Simple compare?

Some By Mi was founded in South Korea in 2016 and is owned by JKL Partners, while Simple was founded in the United Kingdom in 1960 and is owned by Unilever PLC.

Which brand performs better for skin texture and smoothing?

Some By Mi performs better than Simple for skin texture and smoothing. Lovi rates Some By Mi as Superior for skin smoothing textures.

Some By Mi or Simple for oily skin?

Some By Mi and Simple are both a High fit for oily skin. The products on this page help manage oil and blemishes while remaining fragrance-free.

Some By Mi or Simple: which moisturizer is better?

Some By Mi is the better brand for moisturizers when targeting dry, sensitive, or dark-spot-prone skin, achieving a Superior routine fit compared to Simple's High fit. The products on this page help improve skin texture and moisture while utilizing key ingredients like niacinamide and glycerin to support hydration.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Simple for sensitive skin?

Some By Mi is Lovi-rated Superior for sensitive skin, whereas Simple is rated High. Some By Mi relies on key ingredients like Centella asiatica and niacinamide to help soothe and brighten, although reviewers sometimes note strong scents or stripping effects from the products on this page.

Some By Mi or Simple for acne-prone skin?

Some By Mi is a better fit for acne-prone skin, as Lovi rates its routine as High compared to Simple at High, while Some By Mi features effective acne-clearing treatments and specialized products like the AHA-BHA-PHA 30 Days Miracle Toner, which is rated Superior for acne-prone skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play