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SKIN1004 vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and Simple are a Korean skincare brand founded in 2012 and a British skincare brand founded in 1960, respectively. The former offers toners, moisturizers, sunscreens, and masks built around centella asiatica, hyaluronic acid, and niacinamide that suit combination skin and dry skin best, while the latter provides gentle moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin tailored for acne-prone skin and oily skin. Both brands differ primarily in their botanical focus and regional heritages, offering targeted solutions for specific complexions through their distinct, thoughtfully formulated collections.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular SKIN1004 and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs Simple products

People Say

SKIN1004Simple
  • Other Positive Product Features Mostly MentionedMostly Mentioned
    • “zero white cast — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “skin feels super soft — SKIN1004 Zombie Pack”
    • “doesn't burn my eyes — SKIN1004 Probio-Cica Bakuchiol Eye Cream”
    • “Love that it has absolutely no scent. — Simple Micellar Water”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedOften Mentioned
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Turns milky immediately and washes off completely. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Gentle on Sensitive Skin Rarely NotedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
  • Soothing and Calming Properties Mostly MentionedSometimes Noted
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Calms irritation instantly — SKIN1004 Madagascar Centella Quick Calming Pad”
    • “doesn't sting my eyes — Simple Kind to Skin Soothing Facial Toner”
  • Deep and Intense Hydration Often MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
  • Affordable Value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “huge bottle — SKIN1004 Madagascar Centella Toning Toner”
  • Other Negative Product Complaints Often MentionedOften Mentioned
    • “I have to use 4-5 cotton pads to get clean. — Simple Micellar Water”
    • “need to apply multiple layers — Simple Replenishing Rich Moisturiser”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “milky sweat when running — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
  • Insufficient Moisture or Hydration Sometimes NotedSometimes Noted
    • “not enough for dry skin — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
    • “not moisturizing enough — SKIN1004 Madagascar Centella Toning Toner”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
  • Struggles with Waterproof Makeup Rarely NotedOften Mentioned
    • “hard to wash off — SKIN1004 Zombie Pack”
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”

SKIN1004 vs Simple routines for dry skin

Buy SKIN1004 routine · $96.70 · 87% fitBuy Simple routine · $128.28 · 83% fitSee multi-brand routine · 99% fit

SKIN1004 vs Simple routines for oily skin

Buy Simple routine · $280.29 · 88% fitBuy SKIN1004 routine · $245.19 · 87% fitSee multi-brand routine · 98% fit

SKIN1004 vs Simple routines for combination skin

Buy SKIN1004 routine · $232.19 · 88% fitBuy Simple routine · $259.77 · 87% fitSee multi-brand routine · 97% fit

Questions and answers

SKIN1004 or Simple: which is better?

Both SKIN1004 and Simple are good brands, as Lovi rates their routines as having equal fit levels across all skin types. SKIN1004 stands out for soothing and lightweight textures, while Simple offers affordable value and gentle makeup removers.

What is the difference between SKIN1004 and Simple?

SKIN1004 stands out for soothing properties and lightweight textures, while Simple is known for being affordable and gentle on sensitive skin. Reviewers note that both brands offer fragrance-free options and achieve equal routine fit levels across all skin types.

SKIN1004 or Simple for dry skin?

Both SKIN1004 and Simple achieve a High routine fit on Lovi for dry skin, making them equally suitable options. Reviewers note that SKIN1004 provides soothing and lightweight toners alongside hydrating masks, whereas Simple offers gentle, value-friendly moisturizers.

SKIN1004 or Simple: which cleanser is better?

SKIN1004 is better for cleansers, featuring options like the Madagascar Centella Tone Brightening Cleansing Gel Foam that Lovi rates as having a Superior fit for dry sensitive, dry, and oily acne-prone skin. In contrast, Simple offers the Refreshing Facial Wash, which has lower Lovi fit levels of Average and Low for those same skin types.

Which is more affordable, SKIN1004 or Simple?

Simple is more affordable, as reviewers on the page highlight its affordable value.

Which brand has more products that are fragrance-free?

Both SKIN1004 and Simple are completely fragrance-free, as every single product listed on this page for both brands contains no fragrance in its ingredients.

Which brand is better for getting deep and intense hydration?

Simple stands out for getting deep and intense hydration. The products on this page help deliver effective moisture, and topical hyaluronic acid benefits skin quality and signs of skin aging.

Dermatologic Therapy, 2022

When was each skincare brand founded and where?

SKIN1004 was founded in 2012 in South Korea, while Simple was founded in 1960 in the United Kingdom.

SKIN1004 or Simple for oily skin?

Both SKIN1004 and Simple are good options for oily skin, as Lovi rates their routines as High for this skin type. SKIN1004 is particularly well-suited due to its lightweight and soothing toners and moisturizers, whereas Simple is known for its affordable value and gentle, sensitive-skin-friendly makeup removers.

SKIN1004 or Simple: which moisturizer is better?

SKIN1004 is often preferred for moisturizers because the products on this page stand out for their lightweight and fast-absorbing textures, as well as soothing and calming properties. Meanwhile, Simple moisturizers are noted for providing deep and intense hydration at an affordable value.

SKIN1004 or Simple for sensitive skin?

Both SKIN1004 and Simple fit sensitive skin at a High level on this page. SKIN1004 stands out for its soothing and calming properties, while Simple is noted for being especially gentle on sensitive skin.

SKIN1004 or Simple for acne-prone skin?

Both SKIN1004 and Simple fit acne-prone skin well, but SKIN1004 stands out for its soothing and lightweight toners and moisturizers. The products on this page help calm irritation while offering key ingredients like niacinamide and centella asiatica to support clearer skin.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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