🇺🇸United States

Purito skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Purito is widely beloved for thoughtful moisturizers, serums, sunscreens, makeup removers, and more, all built upon gentle and effective formulas. Its products suit dry skin and dry sensitive skin best because of their deeply comforting formulations. For specific concerns, the standout choices include the Centella Unscented Toner for acne-prone skin, the Daily Soft Touch Sunscreen for skin with dark spots, and the Centella Unscented Serum for mature skin. Through these carefully crafted solutions, the brand offers a steady and soothing approach to daily care.

This page covers some of the most popular Purito products; for the whole Purito range, with a fit score for every product, use the Lovi app.

Other Purito products

People Say

★4.6Overall rating based on 15.6k+ reviews

Reviewers most often praise Purito for lightweight hydration, soothing redness, and gentle formulations for sensitive skin. The most common complaints are insufficient moisture for dry skin and clogged pores or breakouts on acne-prone skin.

Highlights

  • Lightweight moisturizers Mostly Mentioned
    • “absorbs instantly into skin — Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Mighty Bamboo Panthenol Cream”
    • “sinks in instantly without residue — Deep Sea Pure Water Cream”
  • Soothing and calming moisturizers Mostly Mentioned
    • “calmed my redness immediately — Oat-in Calming Gel Cream”
    • “helped calm down my acne — Mighty Bamboo Panthenol Cream”
    • “calms down my redness immediately — Deep Sea Pure Water Cream”
  • Gentle and lightweight serums Mostly Mentioned
    • “calmed my redness instantly — Centella Unscented Serum”
    • “no stinging on sensitive skin — Centella Unscented Serum”
    • “absorbs immediately — Centella Unscented Serum”
  • Acne-safe and barrier-supporting moisturizers Mostly Mentioned
    • “fungal acne safe — Oat-in Calming Gel Cream”
    • “love that it has no scent — Oat-in Calming Gel Cream”
    • “strengthens moisture barrier — Mighty Bamboo Panthenol Cream”
  • Insufficient moisture in moisturizers Sometimes Noted
    • “skin felt tight after an hour — Oat-in Calming Gel Cream”
    • “incredibly drying for me — Mighty Bamboo Panthenol Cream”
    • “not moisturizing enough for winter — Deep Sea Pure Water Cream”
  • Serum performance and finish issues Sometimes Noted
    • “metallic scent — Pure Vitamin C Serum”
    • “turned brown quickly — Pure Vitamin C Serum”
    • “didn't see any difference — Centella Unscented Serum”

Sources: lovi.care, iherb.com, yesstyle.com, reddit.com, skinsort.com, stylevana.com, and more

Questions and answers

Is Purito good for oily skin?

Purito is good for oily skin because the brand-focused routine rates High for oily skin. Reviewers often mention that the moisturizers are lightweight and help keep skin feeling fresh.

Is Purito worth it?

Purito is worth it for shoppers seeking gentle and lightweight care, as Lovi rates the Purito-focused routine Superior for dry, sensitive, combination, and acne-prone skin. Reviewers mostly mention that the brand's moisturizers and serums are soothing and lightweight, though some note occasional issues with moisture levels or finish.

What are Purito's best products?

Purito's best products are the Centella Unscented Serum and the Daily Soft Touch Sunscreen, which both rate Superior for sensitive skin and dry skin. Lovi rates the Centella Unscented Toner and the Pure Vitamin C Serum as Superior for sensitive and oily skin as well.

Which Purito moisturizer is best for dry skin?

The Deep Sea Pure Water Cream is the best Purito moisturizer for dry skin, followed by the Oat-in Calming Gel Cream and the Mighty Bamboo Panthenol Cream.

Does Purito cause breakouts?

Purito is unlikely to cause breakouts because its lightweight moisturizers and serums are generally designed to be gentle and acne-safe. Lovi rates the Purito-focused routine Superior for acne-prone skin.

Is Purito fragrance-free?

Yes, every one of the Purito products on this page lists no fragrance in its ingredients.

What are the key ingredients in Purito products?

Purito products feature key ingredients such as niacinamide, panthenol, and Centella asiatica extract. These components help calm the skin, support its barrier, and improve overall texture.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do I build a Purito skincare routine?

To build a Purito skincare routine for dry skin, apply the Centella Unscented Toner, Deep Sea Pure Water Cream, and Daily Soft Touch Sunscreen in the morning. In the evening, use the From Green Cleansing Oil, Centella Unscented Serum, and Deep Sea Pure Water Cream. Lovi rates the Purito-focused routine for dry skin as Superior.

Where can I buy Purito, and how much does it cost?

Purito is available on Amazon US, where prices on this page range from $12.80 to $28.72, with most items priced between $14.40 and $19.20.

What are good alternatives to Purito?

Good alternatives to Purito include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi.

Purito vs SKIN1004: which is better?

Purito and SKIN1004 are both strong choices, with Lovi rating their targeted routines as Superior for dry and sensitive skin. For acne-prone skin, Lovi rates the Purito routine as Superior and the SKIN1004 routine as High.

Who owns Purito, and where is it from?

Purito is a Korean brand founded in 2017, owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Is Purito cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Purito as cruelty-free.

Is Purito good for dry skin?

Yes, Purito is well suited for dry skin, and Lovi rates the Purito-focused routine for dry skin as Superior. Reviewers mostly mention that the brand's moisturizers are lightweight, soothing, and calming.

Dermatologic Therapy, 2022Indian Journal of Pharmaceutical Sciences, 2016

Which Purito sunscreen is best for sensitive skin?

The Daily Soft Touch Sunscreen is the best sunscreen on this page for sensitive skin, where Lovi rates it Superior.

Is Purito good for sensitive skin?

Yes, Purito is well suited for sensitive skin, with Lovi rating the brand-focused routine Superior for this skin type. Reviewers often mention that Purito moisturizers and serums are soothing, calming, and gentle.

Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024

Is Purito good for acne-prone skin?

Purito is good for acne-prone skin, as Lovi rates the Purito-focused routine Superior for this skin type. Reviewers frequently mention that the brand's moisturizers are acne-safe and help support the skin barrier. Additionally, products like the Centella Unscented Toner and Daily Soft Touch Sunscreen rate as Superior for acne-prone skin.

Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024

Is Purito good for skin with dark spots?

Yes, Purito is good for skin with dark spots, featuring serums and sunscreens that Lovi rates High to Superior for this concern. Reviewers often mention its products help keep skin calm and smooth without feeling heavy.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is Purito good for mature skin?

Yes, Purito is good for mature skin. Lovi rates the Centella Unscented Serum and Daily Soft Touch Sunscreen Superior for mature skin, and reviewers note that the brand's moisturizers are lightweight and soothing.

Research behind Purito's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play