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Simple-focused skincare routine for dry sensitive skin

Routine by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

A routine for dry sensitive skin built around Simple products, complemented by other brands where they fit better, for complete care.

Cleansers and toners with glycerin, hyaluronic acid, panthenol, centella asiatica extract, and chamomilla recutita flower extract help calm redness, soothe tightness, and retain hydration. Serums and moisturizers with niacinamide, ceramides, vitamin c, squalane, and jojoba seed oil address flakiness, fine lines, and wrinkles.

The morning routine prepares the skin for the day: it cleans off the night, hydrates, and protects, with sunscreen as its last step. The evening routine removes sunscreen, makeup, and the day's oil, then treats the skin while the skin rests and is away from the sun. The weekly routine takes the place of the evening routine once a week to add deeper steps like exfoliation and masks that help clear flakiness and smooth fine lines.

Journal of Cosmetic Dermatology, 2025International Journal of Cosmetic Science, 2022Experimental Dermatology, 2025

Products are rated for the concerns frequently associated with dry sensitive skin: flakiness, tightness, redness, fine lines, and wrinkles. For a routine based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Morning

Step 1Cleanser

Cleansers with glycerin and ceramides help lock in moisture and soothe tightness for dry sensitive skin. These cleansers are used every morning and every evening, and once a week in place of the evening routine.

Best cleansers for dry sensitive skin

Step 2Soothing Toner

Soothing toners with chamomile extract, saffron extract, microbiote complex, and echinacea purpurea extract help calm and re-balance dry skin with hydrating properties. This soothing toner step is used every morning and every evening to provide exceptional hydration and soothing benefits.

Best toners for dry sensitive skin

Step 3Moisturizer with Sun Protection

The moisturizer with SPF step is used every morning. Moisturizers with titanium dioxide, madecassoside, turmeric root extract, and centella asiatica extract help hydrate dry skin and defend against UV damage.

Best sunscreens and spf moisturizers for dry sensitive skin

Evening

Step 1Pre-Cleanser

Makeup removers with hyaluronic acid, squalane, and nourishing botanical oils help melt away makeup and impurities while deeply hydrating dry, sensitive skin to ease tightness and flakiness. These products are used every evening and once a week in place of the evening routine.

Step 2Cleanser

Cleansers with glycerin and ceramides help lock in moisture and soothe tightness for dry sensitive skin. These cleansers are used every morning and every evening, and once a week in place of the evening routine.

Best cleansers for dry sensitive skin

Step 3Soothing Toner

Soothing toners with chamomile extract, saffron extract, microbiote complex, and echinacea purpurea extract help calm and re-balance dry skin with hydrating properties. This soothing toner step is used every morning and every evening to provide exceptional hydration and soothing benefits.

Best toners for dry sensitive skin

Step 4Serum or Treatment

Serums with hyaluronic acid, glycerin and squalane help deeply hydrate dry skin and smooth fine lines, while serums with niacinamide, centella asiatica and ceramides help soothe sensitivity and repair the skin barrier. Treatments with actives are used every evening and once a week in place of the evening routine.

Best serums and treatments for dry sensitive skin

Step 5Moisturizer

Moisturizers and creams with hyaluronic acid, glycerin, and natural moisturizing factors help relieve dryness, flakiness, and tightness while smoothing fine lines and wrinkles. Moisturizers and treatments with centella asiatica, cica, peptides, and shea butter soothe redness and support the skin barrier, and they are used every evening and once a week in place of the evening routine.

Best moisturizers and moisturizing serums for dry sensitive skin

Once a week

Step 1Pre-Cleanser

Makeup removers with hyaluronic acid, squalane, and nourishing botanical oils help melt away makeup and impurities while deeply hydrating dry, sensitive skin to ease tightness and flakiness. These products are used every evening and once a week in place of the evening routine.

Step 2Cleanser

Cleansers with glycerin and ceramides help lock in moisture and soothe tightness for dry sensitive skin. These cleansers are used every morning and every evening, and once a week in place of the evening routine.

Best cleansers for dry sensitive skin

Step 3Nourishing Mask

This nourishing mask step is used once a week in place of the evening routine. Masks with hyaluronic acid and niacinamide help deeply hydrate dry skin and smooth out fine lines, while masks with centella asiatica and ceramides soothe redness and ease tightness and flakiness.

Step 4Serum or Treatment

Serums with hyaluronic acid, glycerin and squalane help deeply hydrate dry skin and smooth fine lines, while serums with niacinamide, centella asiatica and ceramides help soothe sensitivity and repair the skin barrier. Treatments with actives are used every evening and once a week in place of the evening routine.

Best serums and treatments for dry sensitive skin

Step 5Moisturizer

Moisturizers and creams with hyaluronic acid, glycerin, and natural moisturizing factors help relieve dryness, flakiness, and tightness while smoothing fine lines and wrinkles. Moisturizers and treatments with centella asiatica, cica, peptides, and shea butter soothe redness and support the skin barrier, and they are used every evening and once a week in place of the evening routine.

Best moisturizers and moisturizing serums for dry sensitive skin

Research behind this routine

Behind this routine

Lovi builds every routine from each product's full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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