Beauty of Joseon skincare
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Beauty of Joseon is loved for its thoughtful serums, masks, moisturizers, sunscreens, and more that feature star ingredients like niacinamide, glycerin, and hyaluronic. Its products suit dry skin and sensitive skin best, offering gentle yet effective daily care. For specific concerns, the brand offers standout options including the Ground Rice and Honey Glow Mask for acne-prone skin, the Light On Serum: Centella + Vita C for skin with dark spots, and the Revive Eye Serum for mature skin. Through these formulations, its key ingredients work purposefully as niacinamide improves wrinkles and reduces skin hyperpigmentation, glycerin increases skin hydration and barrier function, and hyaluronic acid lengthens the anti-wrinkle effect of toxins.
The British Journal of Dermatology, 2002Dermatologic Therapy, 2022
Niacinamide
Glycerin
Hyaluronic acid
GinsengThis page covers some of the most popular Beauty of Joseon products; for the whole Beauty of Joseon range, with a fit score for every product, use the Lovi app.
Other Beauty of Joseon products
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Relief Sun: Rice + Probiotics
$18.85
- Ginseng Moist Sun Serum
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Revive Eye Serum
$17.00
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Dynasty Cream
$24.00
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Red Bean Water Gel
$17.99
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Ginseng Essence Water
$17.79
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Green Plum Refreshing Toner
$18.00
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Radiance Cleansing Balm
$19.00
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Ginseng Cleansing Oil
$20.00
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Ground Rice and Honey Glow Mask
$9.99
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Red Bean Refreshing Pore Mask
$20.00
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Centella Asiatica Calming Mask
$25.00
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Green Plum Refreshing Cleanser
$13.00
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Glow Serum
$16.75
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Revive Serum
$17.00
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Light On Serum: Centella + Vita C
$16.95
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Calming Serum: Green Tea + Panthenol
$17.00
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Apricot Blossom Peeling Gel
$13.00
People Say
★4.6Overall rating based on 163.7k+ reviewsReviewers most often praise Beauty of Joseon for lightweight hydration, a dewy glass skin finish, and gentle formulas suitable for sensitive skin. The most common complaints are breakouts and clogged pores for acne-prone skin, as well as an insufficient level of moisture for dry skin types.
Highlights
Lightweight, fast-absorbing toners Mostly Mentioned
- “sinks in instantly — Ginseng Essence Water”
- “absorbs instantly into skin — Green Plum Refreshing Toner”
Deep hydration and moisturization Often Mentioned
- “Saved my dry winter skin — Dynasty Cream”
- “Leaves the face moisturized, looks like glass skin. — Revive Serum”
- “eyes look less tired — Revive Eye Serum”
Gentle, non-irritating formulas Often Mentioned
- “no irritation at all — Revive Eye Serum”
- “Love that the new formula has no scent — Dynasty Cream”
- “No irritation at all... great for sensitive skin. — Revive Serum”
Radiant glow and glass skin effects Sometimes Noted
- “gives a glass skin look — Glow Serum”
- “Gives me that chok-chok dewy look — Dynasty Cream”
- “gives my skin an insane glow — Ground Rice and Honey Glow Mask”
Pore and oil control Sometimes Noted
- “pores look cleaner — Red Bean Refreshing Pore Mask”
- “pores look smaller — Glow Serum”
- “balances sebum — Ginseng Essence Water”
Unique textures and applications Sometimes Noted
- “Has a fun stringy, bouncy consistency — Dynasty Cream”
- “huge tube for eye cream — Revive Eye Serum”
- “use it on my whole face — Revive Eye Serum”
Causes breakouts and acne Often Mentioned
- “Broke me out in cystic acne — Dynasty Cream”
- “gave me cystic acne — Ginseng Cleansing Oil”
- “broke me out within minutes — Ground Rice and Honey Glow Mask”
Scent and fragrance issues Sometimes Noted
- “smells like cooking oil — Ginseng Cleansing Oil”
- “smells like cheese — Ground Rice and Honey Glow Mask”
- “smells like dirt — Ginseng Essence Water”
Sticky or heavy finishes Sometimes Noted
- “Leaves a sticky film that doesn't go away — Dynasty Cream”
- “looked like a greaseball — Relief Sun: Rice + Probiotics”
- “Might seem sticky... I apply it over a peptide serum. — Revive Serum”
Sources: lovi.care, amazon.com, iherb.com, yesstyle.com, olivekollection.com, reddit.com, and more
Questions and answers
Is Beauty of Joseon good for oily skin?
Yes, Beauty of Joseon is good for oily skin, and Lovi rates the brand-focused routine High for oily skin. The Beauty of Joseon products on this page help provide oil control while keeping skin balanced.
Is Beauty of Joseon worth it?
Beauty of Joseon is worth it for shoppers seeking gentle and lightweight care, as Lovi rates dry skin, sensitive skin, and skin with dark spots High for the brand. The Beauty of Joseon products on this page list no fragrance, and key ingredients like niacinamide and hyaluronic acid help brighten skin and provide deep hydration.
What are Beauty of Joseon's best products?
Beauty of Joseon's best products depend on the skin type, as Lovi rates different items as Superior for specific concerns. For instance, the Ginseng Essence Water and Ground Rice and Honey Glow Mask rate Superior for acne-prone skin and skin with dark spots, while the Centella Asiatica Calming Mask and Light On Serum: Centella + Vita C rate Superior for dry and sensitive skin.
Which Beauty of Joseon moisturizer is best for dry skin?
Dynasty Cream is the best moisturizer on this page for dry skin, followed by Red Bean Water Gel. Lovi rates both High for dry skin.
Does Beauty of Joseon cause breakouts?
Yes, Beauty of Joseon may sometimes cause breakouts, as reviewers often mention that certain formulas can trigger pimples and acne. Lovi rates the brand-focused routine High for acne-prone skin.
Is Beauty of Joseon fragrance-free?
Yes, the Beauty of Joseon products on this page list no fragrance in their ingredients. Reviewers note that scent and fragrance issues are sometimes present, but every product shown on this page is formulated without added fragrance.
What are the key ingredients in Beauty of Joseon products?
The key ingredients across the Beauty of Joseon products on this page are Niacinamide, Glycerin, Hyaluronic acid, and Ginseng. Niacinamide helps reduce skin pigmentation, while Hyaluronic acid supports skin quality and hydration.
How do I build a Beauty of Joseon skincare routine?
To build a Beauty of Joseon routine for dry skin, apply the Green Plum Refreshing Cleanser, Ginseng Essence Water, Revive Serum, and Relief Sun: Rice + Probiotics in the morning. In the evening, use the Ginseng Cleansing Oil, Green Plum Refreshing Cleanser, Glow Serum, and Revive Serum. Once a week, add the Centella Asiatica Calming Mask to your evening routine.
Where can I buy Beauty of Joseon, and how much does it cost?
Beauty of Joseon is available on Amazon US. The beauty of Joseon products on this page generally range in price from $9.99 to $25.00, with most items falling between $16.95 and $19.00.
What are good alternatives to Beauty of Joseon?
Similar brands with pages on Lovi that serve as good alternatives to Beauty of Joseon include SKIN1004, Anua, Medicube, COSRX, Dr. Althea, and Some By Mi.
Beauty of Joseon vs SKIN1004: which is better?
When choosing between the two brands on Lovi, Beauty of Joseon rates High for dry skin, while SKIN1004 rates Superior for dry skin. Both brands offer gentle options, but shoppers looking for maximum hydration for dry skin may find SKIN1004 fits slightly better.
Who owns Beauty of Joseon, and where is it from?
Beauty of Joseon is a Korean brand founded in 2016, owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Is Beauty of Joseon cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Beauty of Joseon as cruelty-free.
Is Beauty of Joseon good for dry skin?
Yes, Beauty of Joseon is well-suited for dry skin, and Lovi rates the Beauty of Joseon-focused routine High for dry skin. The Beauty of Joseon products on this page help deliver deep hydration and moisturization with ingredients like hyaluronic acid.
Which Beauty of Joseon cleanser is best for oily skin?
The Green Plum Refreshing Cleanser is the best Beauty of Joseon product for oily skin, rating High for that skin type. Lovi rates this cleanser High for oily skin.
Is Beauty of Joseon good for sensitive skin?
Yes, Beauty of Joseon is well-suited for sensitive skin, as Lovi rates the brand-focused routine High for sensitive skin. Additionally, the Beauty of Joseon products on this page are fragrance-free, which helps minimize irritation for sensitive faces.
Which Beauty of Joseon sunscreen is best for sensitive skin?
The Beauty of Joseon sunscreen that is best for sensitive skin is Relief Sun: Rice + Probiotics, which Lovi rates High for sensitive skin. Ginseng Moist Sun Serum is another sunscreen on this page, and Lovi rates it Average for sensitive skin.
Is Beauty of Joseon good for acne-prone skin?
Yes, Beauty of Joseon is a good match for acne-prone skin, as Lovi rates the brand-focused routine High for this skin type. Reviewers often mention gentle, non-irritating formulas across the range, and key ingredients like niacinamide help control oil and soothe the skin.
Is Beauty of Joseon good for skin with dark spots?
Yes, Beauty of Joseon is good for skin with dark spots, as the brand features key ingredients like niacinamide that help reduce pigmentation. Lovi rates Light On Serum: Centella + Vita C Superior and Ground Rice and Honey Glow Mask Superior for skin with dark spots.
Is Beauty of Joseon good for mature skin?
Yes, Beauty of Joseon is a good match for mature skin, as Lovi rates the brand-focused routine High for this skin type. The Beauty of Joseon products on this page help provide deep hydration and moisturization while supporting aging skin with key ingredients like niacinamide and hyaluronic acid.
Research behind Beauty of Joseon's key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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