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BYOMA skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Skincare enthusiasts adore BYOMA for its thoughtfully formulated moisturizers, toners, cleansers, serums, and more, all anchored by nourishing tri-ceramide and squalane. Its products suit dry skin and dry sensitive skin best, thanks to these deeply replenishing ingredients. For targeted concerns, the standout products include the Balancing Face Mist for acne-prone skin, the Brightening Toner for skin with dark spots, and the Melting Balm Cleanser for mature skin. Through regular use, the tri-ceramide complex improves skin barrier hydration and barrier integrity, while squalane fights oxidative stress and boosts collagen production.

Scientific Reports, 2020

This page covers some of the most popular BYOMA products; for the whole BYOMA range, with a fit score for every product, use the Lovi app.

BYOMA moisturizers

Other BYOMA products

People Say

★4.4Overall rating based on 19.8k+ reviews

Reviewers most often praise BYOMA for skin barrier repair, deep hydration, and soothing sensitive skin. The most common complaints are breakouts and faulty packaging.

Highlights

  • Moisturizers that strengthen the skin barrier Mostly Mentioned
    • “helped heal my barrier — Hydrating Serum”
    • “repairs skin barrier in just a few days — Barrier Repair Treatment”
    • “saved my skin barrier — Hydrating Recovery Oil”
  • Lightweight and fast-absorbing moisturizers Mostly Mentioned
    • “Absorbs instantly — Moisturizing Gel-Cream”
    • “absorbs beautifully — Hydrating Recovery Oil”
    • “sinks in immediately — Hydrating Serum”
  • Instantly hydrating moisturizers Mostly Mentioned
    • “Skin feels soft — Moisturizing Rich Cream”
    • “skin felt plumper and softer immediately — Barrier Repair Treatment”
    • “skin looks dewy — Hydrating Serum”
  • Hydrating and non-stripping cleansers Mostly Mentioned
    • “doesn't strip skin — Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — Milky Moisture Cleanser”
  • Deeply hydrating toners Mostly Mentioned
    • “skin feels so hydrated — Hydrating Milky Toner”
    • “feels refreshing on the skin — Balancing Face Mist”
  • Gentle and fragrance-free moisturizers Often Mentioned
    • “no irritation at all — Sensitive Retinol Oil”
    • “no irritation on sensitive skin — Hydrating Serum”
    • “No scent — Moisturizing Gel-Cream”
  • Packaging flaws and issues Sometimes Noted
    • “Opening is huge — Brightening Toner”
    • “bottle leaked everywhere — Hydrating Recovery Oil”
    • “bulky container — Melting Balm Cleanser”
  • Breakouts and acne Sometimes Noted
    • “caused cystic acne — Hydrating Milky Toner”
    • “broke me out — Creamy Jelly Cleanser”
    • “clogged my pores — Milky Oil Cleanser”
  • Pump functionality and design issues Sometimes Noted
    • “Pump stopped working — Moisturizing Rich Cream”
    • “pump stopped working — Creamy Jelly Cleanser”
    • “pump doesn't dispense very much — Milky Moisture Cleanser”
  • Unpleasant scent Sometimes Noted
    • “smells like erasers — Melting Balm Cleanser”
    • “has a weird chemically smell — Milky Moisture Cleanser”
    • “smell is annoying — Milky Oil Cleanser”

Sources: lovi.care, target.com, boots.com, cultbeauty.co.uk, ulta.com, reddit.com, and more

Questions and answers

Is BYOMA good for oily skin?

Yes, BYOMA is good for oily skin because Lovi rates the BYOMA-focused routine High for oily skin. Reviewers often mention that the moisturizers are lightweight and fast-absorbing.

Is BYOMA worth it?

BYOMA may be worth it for dry and sensitive skin, as Lovi rates these routines as Superior. Prices on this page range from $10.49 to $17.99, and reviewers frequently mention that the moisturisers are gentle and help strengthen the skin barrier.

What are BYOMA's best products?

BYOMA products with the highest fit for dry, dry sensitive, and sensitive skin include the Balancing Face Mist, Moisturizing Rich Cream, and Melting Balm Cleanser. Lovi rates the routine for dry skin as Superior. Reviewers mention that the brand's moisturizers strengthen the skin barrier and absorb quickly.

Which BYOMA moisturizer is best for dry skin?

Lovi rates the Moisturizing Rich Cream as the best BYOMA moisturizer for dry skin, followed by the Hydrating Serum and the Hydrating Recovery Oil, which are also rated as Superior. These moisturizers help keep dry skin feeling soft and smooth.

Does BYOMA cause breakouts?

Reviewers sometimes note breakouts and acne when using the BYOMA products on this page, though individual reactions vary. The brand-focused routine for acne-prone skin rates High on Lovi.

Is BYOMA fragrance-free?

Most of the BYOMA products on this page are fragrance-free, as 16 of the 17 listed items do not contain any added fragrance. Reviewers often mention that the moisturizers are gentle and free from artificial scents.

What are the key ingredients in BYOMA products?

The key ingredients across the BYOMA products are ceramide, the tri-ceramide complex, squalane, and glycerin. These ingredients help keep the skin barrier strong and well-hydrated.

How do I build a BYOMA skincare routine?

To build a BYOMA skincare routine for dry skin, start your morning with Milky Moisture Cleanser, follow with Balancing Face Mist, and finish with Moisturizing Rich Cream and SPF. In the evening, use Melting Balm Cleanser first, cleanse again with Milky Moisture Cleanser, apply Clarifying Serum, and lock it in with Moisturizing Rich Cream. Once a week, add Vita Essential Mask into your evening steps after cleansing.

Where can I buy BYOMA, and how much does it cost?

BYOMA is available on Amazon US, where prices range from $10.49 to $17.99, with most items falling between $12.69 and $15.99.

What are good alternatives to BYOMA?

Good alternatives to BYOMA include The INKEY List, Medik8, Simple, Elemis, Pixi, and Charlotte Tilbury, which also have dedicated pages on Lovi. Reviewers often mention that BYOMA stands out for its lightweight and fragrance-free moisturizers, so shoppers may want to compare how these alternative brands formulate their own sensitive skincare lines.

BYOMA vs The INKEY List: which is better?

Lovi rates BYOMA as Superior for dry skin and sensitive skin, while The INKEY List is rated High and Superior for those same skin types. For combination skin, Lovi rates BYOMA as High and The INKEY List as Superior, and both brands rate High for oily skin and acne-prone skin.

Who owns BYOMA, and where is it from?

BYOMA is a British brand founded in 2022, owned by Bansk Group since 2025.

cosmeticsbusiness.com

Is BYOMA cruelty-free?

Yes: PETA lists BYOMA as cruelty-free.

PETA

Is BYOMA good for dry skin?

Yes, BYOMA is great for dry skin since Lovi rates the brand-focused routine Superior for dry skin. Reviewers often mention that the moisturizers instantly hydrate and strengthen the skin barrier.

Which BYOMA cleanser is best for oily skin?

The Creamy Jelly Cleanser is the best BYOMA cleanser for oily skin, followed by the Milky Moisture Cleanser. Lovi rates both cleansers as Average for oily skin.

Is BYOMA good for sensitive skin?

Yes, BYOMA is good for sensitive skin because Lovi rates the sensitive skin routine Superior. Reviewers often mention that the moisturizers are gentle and fragrance-free.

Is BYOMA good for acne-prone skin?

Yes, BYOMA is good for acne-prone skin, as Lovi rates the brand-focused routine High for this skin type. Reviewers frequently mention that the cleansers are hydrating and non-stripping, while the moisturizers help strengthen the skin barrier without feeling heavy.

Is BYOMA good for skin with dark spots?

Yes, BYOMA is good for skin with dark spots, as Lovi rates products like the Brightening Serum High for skin with dark spots. The brand features ingredients such as niacinamide, which helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is BYOMA good for mature skin?

Yes, BYOMA is good for mature skin. Lovi rates the BYOMA-focused routine High for mature skin.

Research behind BYOMA's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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