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No7 skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

No7's products on this page cover serums, eye products, moisturizers, sunscreens, and more, built around vitamin c, shea butter, and hyaluronic acid. No7 products fit mature skin and dry skin best. For acne-prone skin, Lovi rates the Future Renew Damage Reversal Eye Serum highest; for skin with dark spots, the Pure Retinol Eye Cream; and for mature skin, the Protect & Perfect Intense Advanced Night Cream. Its key ingredients: shea butter protects diapered skin and mitigates erythema.

This page covers some of the most popular No7 products; for the whole No7 range, with a fit score for every product, use the Lovi app.

No7 serums and treatments

Other No7 products

People Say

★4.4Overall rating based on 15.4k+ reviews

Reviewers most often praise No7 for improved hydration, smoother skin texture, and the reduction of fine lines. The most common complaints are skin irritation and a lack of significant results on deep wrinkles.

Highlights

  • Skin feel and texture improvements Mostly Mentioned
    • “Skin feels softer — Future Renew Damage Reversal Serum”
    • “skin feels so soft — Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — Pure Retinol”
  • Eye product hydration and firmness Mostly Mentioned
    • “absorbs quickly — Restore & Renew Multi Action Eye Cream”
    • “lovely and light — Future Renew Damage Reversal Eye Serum”
    • “leaves the skin feeling hydrated and comfortable — Pure Retinol Eye Cream”
  • Lightweight and fast-absorbing textures Mostly Mentioned
    • “Absorbs quickly — Future Renew Damage Reversal Serum”
    • “absorbs instantly — Pure Retinol”
  • Deep hydration and moisture Often Mentioned
    • “Skin feels moisturized — Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — Protect & Perfect Intense Advanced Night Cream”
    • “instantly nourished — Restore & Renew Multi Action Eye Cream”
  • Anti-aging and line reduction Often Mentioned
    • “Softened fine lines — Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — Pure Retinol”
    • “Fine lines appear reduced — Protect & Perfect Intense Advanced Day Cream”
  • Radiant and glowing appearance Sometimes Noted
    • “healthier glow — Total Renewal Micro-Dermabrasion Exfoliator”
    • “Brighter complexion — Future Renew Damage Reversal Serum”
    • “Natural glow — Future Renew Damage Reversal Night Cream”
  • Lack of visible results Often Mentioned
    • “No change in wrinkles/spots — Future Renew Damage Reversal Serum”
    • “seen no difference whatsoever — Pure Retinol Eye Cream”
    • “Did not reduce wrinkles — Future Renew Damage Reversal Night Cream”
  • Skin irritation and adverse reactions Often Mentioned
    • “Slight sensitivity and peeling — Pure Retinol 1% Night Concentrate”
    • “burned my skin — Pure Retinol”
    • “Caused breakouts — Future Renew Damage Reversal Serum”
  • Dryness and heavy texture complaints Often Mentioned
    • “Can be drying — Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — Pure Retinol”
    • “too thick — Protect & Perfect Intense Advanced Night Cream”

Sources: lovi.care, boots.com, target.com, ulta.com, walmart.com, ultas.com, and more

Questions and answers

Is No7 good for dry skin?

Yes, No7 is good for dry skin, and Lovi rates the No7-focused routine for dry skin as Superior. Several No7 products on the page provide high fit for dry skin, such as Restore & Renew Serum and Protect & Perfect Intense Advanced Night Cream, helping deliver deep hydration and moisture.

Dermatologic Therapy, 2022

Is No7 worth it?

No7 may be worth it for shoppers seeking anti-aging and deep moisture, as Lovi rates the brand-focused routine Superior for dry skin. Reviewers often mention visible line reduction and lasting hydration, though some report skin irritation or a lack of results.

The Journal of Investigative Dermatology, 2000Dermatologic Therapy, 2022

What are No7's best products?

No7's best products are the Protect & Perfect Intense Advanced Night Cream and Restore & Renew Multi Action Eye Cream, both of which rate Superior for mature skin. Reviewers often mention anti-aging and line reduction as well as eye product hydration and firmness.

Which No7 moisturizer is best for dry skin?

Protect & Perfect Intense Advanced Night Cream is the best choice among the No7 moisturizers for dry skin, where Lovi rates it High. Future Renew Damage Reversal Night Cream is another option, though Lovi rates its fit for dry skin as Average.

Does No7 cause breakouts?

No7 is unlikely to cause breakouts as the brand features lightweight and fast-absorbing textures. Reviewers often mention skin irritation and adverse reactions, so some users may experience sensitivity. Lovi rates No7-focused routines High for acne-prone skin.

Is No7 fragrance-free?

No, not all No7 products on this page are fragrance-free, as 3 of the 13 items include fragrance. Reviewers sometimes note that some items have a heavy texture or cause skin irritation.

What are the key ingredients in No7 products?

The key ingredients found across No7 products include vitamin C, shea butter, hyaluronic acid, and niacinamide. Niacinamide helps reduce skin pigmentation and controls signs of aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do I build a No7 skincare routine?

To build a No7 routine for dry skin, start your morning with Toleriane Hydrating Gentle Cleanser, Calming Deep Moisture Toner, Protect & Perfect Intense Advanced Night Cream, and Protect & Perfect Intense Advanced Day Cream. In the evening, use Ultra Hyalon Cleansing Cream, Toleriane Hydrating Gentle Cleanser, Future Renew Damage Reversal Serum, and Protect & Perfect Intense Advanced Night Cream. Once a week, add Vita Essential Mask into your evening steps after cleansing.

Where can I buy No7, and how much does it cost?

No7 products on this page are available on Amazon US. They range in price from $13.45 to $37.99, with most items priced between $16.98 and $25.97.

What are good alternatives to No7?

Good alternatives to No7 include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi, which also have pages on Lovi. Lovi rates the BYOMA-focused routine Superior for dry skin, matching the top fit level of No7.

No7 vs BYOMA: which is better?

No7 and BYOMA both offer strong options, as Lovi rates the No7-focused routine Superior for dry skin and High for sensitive skin, while BYOMA rates slightly higher with a Superior fit for both dry and sensitive skin types.

Who owns No7, and where is it from?

No7 is a British brand founded in 1935, owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

Is No7 cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list No7 as cruelty-free.

Is No7 good for sensitive skin?

Yes, No7 is good for sensitive skin because Lovi rates the No7-focused routine High for sensitive skin. Reviewers often mention skin feel and texture improvements, though some users note skin irritation and adverse reactions.

Which No7 sunscreen is best for sensitive skin?

Protect & Perfect Intense Advanced Day Cream is the best No7 sunscreen for sensitive skin, where Lovi rates it High, followed by Lift & Luminate Day Cream with a fit of Average.

Is No7 good for acne-prone skin?

Yes, No7 is good for acne-prone skin. Lovi rates the No7-focused routine High for acne-prone skin.

Is No7 good for mature skin?

Yes, No7 is good for mature skin, which the brand fits best alongside dry and sensitive skin. Lovi rates the No7-focused routine Superior for dry skin and High for sensitive skin. Retinol and other key ingredients help improve skin feel, texture, and the look of lines.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind No7's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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