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Beauty of Joseon vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Simple are a Korean skincare brand founded in 2016 and a British skincare brand founded in 1960, respectively. The former is loved for its thoughtful serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best, while the latter is lovingly chosen for its gentle moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin, suiting acne-prone and oily skin best. Both utilize key ingredients purposefully, as niacinamide improves wrinkles and reduces skin hyperpigmentation, and glycerin increases skin hydration and barrier function. They differ fundamentally in their specific targeted formulations and their overarching origins, offering distinct yet gentle daily care.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Beauty of Joseon and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Simple products

People Say

Beauty of JoseonSimple
  • Gentle and non-irritating formulation Mostly MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
  • Lightweight texture Often MentionedOften Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Deep hydration and moisturization Often MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “cleared up my dry patches — Simple Water Boost Hydrating Gel Cream”
  • Non-drying formula Sometimes NotedOften Mentioned
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
    • “Leaves my face feeling soft, not tight. — Simple Micellar Water”
    • “skin feels plump — Simple Kind to Skin Soothing Facial Toner”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Affordable price point and value Not notedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Effective makeup removal Sometimes NotedSometimes Noted
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
  • Causes breakouts and acne Sometimes NotedSometimes Noted
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”
  • Insufficient hydration or moisture Sometimes NotedSometimes Noted
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”
    • “just like water — Beauty of Joseon Ginseng Essence Water”
    • “Not occlusive enough for very dry winters — Beauty of Joseon Dynasty Cream”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
  • Scent and smell issues Often MentionedRarely Noted
    • “Smells like chemicals — Simple Refreshing Facial Wash”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”

Beauty of Joseon vs Simple routines for dry skin

Buy Beauty of Joseon routine · $128.39 · 87% fitBuy Simple routine · $128.28 · 83% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs Simple routines for oily skin

Buy Simple routine · $280.29 · 88% fitBuy Beauty of Joseon routine · $210.39 · 80% fitSee multi-brand routine · 98% fit

Beauty of Joseon vs Simple routines for combination skin

Buy Simple routine · $259.77 · 87% fitBuy Beauty of Joseon routine · $209.39 · 81% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or Simple: which is better?

Both Beauty of Joseon and Simple fit dry, oily, combination, sensitive, acne-prone, skin with dark spots, and dry sensitive skin at an equal level, while Simple has a High routine fit for mature skin compared to Beauty of Joseon which is Average. Simple provides better gentle formulation, non-drying formula, and affordable price point, whereas Beauty of Joseon offers a more lightweight texture.

What is the difference between Beauty of Joseon and Simple?

Beauty of Joseon is best suited for dry skin, sensitive skin, and skin with dark spots, whereas Simple fits best for acne-prone skin, oily skin, and oily acne-prone skin. Simple provides a more affordable price point and better gentle formulation, while Beauty of Joseon offers lighter textures.

Beauty of Joseon or Simple for dry skin?

Both Beauty of Joseon and Simple offer an equal High routine fit for dry skin. The products on this page help provide deep hydration and moisturization for dry skin types.

Dermatologic Therapy, 2022

Beauty of Joseon or Simple: which cleanser is better?

When comparing cleansers, the products on this page show that Beauty of Joseon fits sensitive skin and oily skin at a High level, while Simple rates Average for those same skin types. Reviewers note that Simple offers a more gentle formulation, whereas Beauty of Joseon provides a lighter texture.

Which is more affordable, Beauty of Joseon or Simple?

Simple is more affordable, as it offers a better price point and value according to the review themes on this page.

Beauty of Joseon or Simple: which brand has a lighter texture?

Beauty of Joseon does better than Simple for a lightweight texture. Reviewers mostly mention the products on this page have a lightweight and fast-absorbing feel.

Beauty of Joseon or Simple: which brand has better makeup removal?

Simple does better for effective makeup removal among the products on this page. Reviewers note that Simple offers effective and hydrating daily makeup removers that are gentle and sensitive-skin-friendly.

Beauty of Joseon or Simple for oily skin?

Both Beauty of Joseon and Simple fit oily skin at a High level on Lovi. Reviewers note that the products on this page for Beauty of Joseon help provide lightweight textures, while Simple offers an affordable price point and effective makeup removal.

Beauty of Joseon or Simple: which moisturizer is better?

Both brands offer moisturizers for different needs, with Beauty of Joseon featuring options like the Dynasty Cream and Red Bean Water Gel, while Simple provides products such as the Hydrating Light Moisturiser, Replenishing Rich Moisturiser, and Water Boost Hydrating Gel Cream. Lovi rates the routine fit for dry, oily, combination, sensitive, acne-prone, skin with dark spots, and dry sensitive skin as High for Beauty of Joseon and High for Simple. For mature skin, Lovi rates the routine fit as Average for Beauty of Joseon and High for Simple.

Beauty of Joseon or Simple for sensitive skin?

Both Beauty of Joseon and Simple offer products on this page that fit sensitive skin well. Lovi rates the routine fit for sensitive skin as High for both brands.

Beauty of Joseon or Simple for acne-prone skin?

Both Beauty of Joseon and Simple fit acne-prone skin at a High level on Lovi. Reviewers note that both brands may sometimes cause breakouts and acne.

Beauty of Joseon or Simple for mature skin?

Simple fits mature skin better than Beauty of Joseon, as Lovi rates Simple with a High routine fit for mature skin while Beauty of Joseon has an Average fit.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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