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Purito vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Simple are two gentle skincare brands cherished for thoughtful moisturizers, makeup removers, serums, sunscreens, cleansers, and toners. While the Korean brand relies on soothing formulas to suit dry skin and sensitive skin best, the British brand crafts its products with niacinamide and glycerin to suit acne-prone skin and skin with dark spots best. Both offer reliable daily care through standout choices like the Centella Unscented Toner, Kind to Skin Soothing Facial Toner, Daily Soft Touch Sunscreen, Micellar Cleansing Water, Centella Unscented Serum, and Micellar Water. Ultimately, they differ in their foundational ingredients and specific target benefits while maintaining a calm, nourishing approach.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Purito and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Simple products

People Say

PuritoSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “non-stinging — Purito Centella Unscented Toner”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Effective Daily Cleansing and Hydration Not notedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Affordable Price and Value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Makeup Compatibility and Removal Sometimes NotedSometimes Noted
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
  • Insufficient Moisture or Hydration Often MentionedSometimes Noted
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused Breakouts or Reactions Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”

Purito vs Simple routines for dry skin

See multi-brand routine · 98% fit

Purito vs Simple routines for oily skin

See multi-brand routine · 97% fit

Purito vs Simple routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or Simple: which is better?

Purito is better overall because Lovi rates its routine fit as Superior across dry, sensitive, and dry sensitive skin types, whereas Simple is rated High. Reviewers also note that Purito offers soothing and calming lightweight moisturizers.

What is the difference between Purito and Simple?

Purito achieves a Superior Lovi fit across nearly all skin types, whereas Simple generally reaches a High fit on this page. Reviewers note that Purito is better for soothing and lightweight textures, while Simple is often praised for being affordable and value-friendly.

Purito or Simple for dry skin?

Purito is better for dry skin, where Lovi gives it a Superior routine fit compared to Simple at High. Reviewers note that Purito provides soothing and calming moisturizers, while Simple sometimes lacks sufficient hydration or moisture.

Purito or Simple: which moisturizer is better?

Purito is better for moisturizers because reviewers mostly mention them as lightweight, soothing, and barrier-supporting, whereas Simple moisturizers are sometimes noted for lacking sufficient moisture or causing breakouts. Lovi rates the routine fit for Purito as Superior for dry skin, while Simple is rated High.

Which is more affordable, Purito or Simple?

Simple offers more affordable products and value compared to Purito according to the review themes on this page.

Between Purito and Simple, which brand is better suited for mature skin?

Purito is better suited for mature skin, achieving a Superior Lovi fit level across multiple products on this page, whereas Simple reaches only an Average fit level. Reviewers note that Purito offers soothing and calming moisturizers as well as gentle and lightweight serums.

How do the country of origin and parent companies of Purito and Simple differ?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas Simple originated in the United Kingdom in 1960 and is owned by Unilever PLC.

Which brand offers better soothing and calming properties according to reviewer feedback?

Purito offers better soothing and calming properties, as reviewers frequently mention its products as soothing and calming moisturizers.

Purito or Simple for oily skin?

Purito fits oily skin at a High level while Simple fits it at a High level, making them equal. Reviewers find that Purito is better for lightweight and non-greasy textures, whereas Simple is noted for effective daily cleansing and hydration.

Purito or Simple for sensitive skin?

Purito is a better fit for sensitive skin, earning a Superior Lovi fit level compared to Simple's High fit level. The products on this page list no fragrance in their ingredients, helping to keep irritation less likely.

Purito or Simple for acne-prone skin?

Purito is a better fit for acne-prone skin, offering a Superior Lovi fit level compared to Simple's Average level across most of its products on this page. Reviewers often mention Purito's products on this page as acne-safe and barrier-supporting moisturizers, while Simple reviewers sometimes note breakouts or irritations.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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