Skincare routine for dry skin
Cleansers, toners, makeup removers, masks, and moisturizers with hyaluronic acid and glycerin help relieve tightness and dehydration. Serums and nourishing masks with niacinamide and ceramides help smooth fine lines, wrinkles, and flakiness.
The morning routine prepares the skin for the day: it cleans off the night, hydrates, and protects, with sunscreen as its last step. The evening routine removes sunscreen, makeup, and the day's oil, then treats the skin while it rests and is away from the sun. The weekly routine takes the place of the evening routine once a week to add deeper steps that tackle flakiness and dehydration.
Annales de Dermatologie Et de Venereologie, 2010Dermatologic Therapy, 2022Journal of Cosmetic Dermatology, 2026
Products are rated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For a routine based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Morning
Step 1Cleanser
Cleansers with ceramides and hyaluronic acid help restore the skin barrier and deeply hydrate dry skin, while cleansers with glycerin and aloe vera help maintain moisture balance and soothe flakiness. The cleanser step is used every morning and every evening and once a week, in place of the evening routine.
-
CeraVe
Hydrating Facial Cleanser
£8.29
-
La Roche-Posay
Toleriane Hydrating Gentle Cleanser
£16.60
-
Fresh
Soy Face Cleanser
£14.99
-
ROUND LAB
1025 Dokdo Cleansing Gel
£11.50
-
Dr. Dennis Gross
Hyaluronic Marine Meltaway Cleanser
£24.49
-
Pyunkang Yul
Calming Low pH Foaming Cleanser
£9.80
-
ETUDE
Soonjung pH 6.5 Whip Cleanser
£14.65
Step 2Hydrating Toner
This hydrating toner step is used every morning. Hydrating toners and essences with hyaluronic acid and glycerin help relieve dryness, tightness, and fine lines.
-
Dear, Klairs
Supple Preparation Unscented Toner
£11.49
-
Pyunkang Yul
Calming Deep Moisture Toner
£11.65
-
Paula's Choice
Advanced Replenishing Toner
£29.00
-
ma:nyo
Bifida Biome Ampoule Toner
£32.86
-
Isntree
Hyaluronic Acid Toner
£13.81
-
Mediheal
Baobab Soothing Moisture Toner
£22.00
-
ROUND LAB
Birch Juice Moisturizing Toner
£13.72
Step 3Moisturizer
Moisturizers with hyaluronic acid and glycerin help relieve dehydration and smooth fine lines, while versions with ceramides, shea butter, and niacinamide support the skin barrier and ease tightness and flakiness. The moisturizer step is used every morning and every evening and once a week, in place of the evening routine.
-
SKIN1004
Madagascar Centella Probio-Cica Enrich Cream
£14.74
-
Elizabeth Arden
Advanced Ceramide Lift and Firm Night Cream
£38.50
-
Tata Harper
Repairative Moisturizer
£105.00
-
d'Alba
First Spray Serum
£16.00
-
COSRX
Advanced Snail 96 Mucin Power Essence
£12.21
-
The Ordinary
Natural Moisturizing Factors + HA
£11.40
-
La Roche-Posay
Lipikar Balm AP+
£25.49
-
NEOGEN Dermalogy
Real Ferment Micro Essence
£19.53
Step 4SPF
In the Lovi routine for dry skin the sunscreen step is used every morning. Sunscreens with zinc oxide and hyaluronic acid help defend against UV rays while easing tightness and dehydration, and formulations with niacinamide and panthenol support moisture retention.
-
Torriden
DIVE-IN Mild Sunscreen
£22.00
-
innisfree
Daily UV Defense Mineral Sunscreen
£15.68
-
Dear, Klairs
All-day Airy Sunscreen
£18.74
-
d'Alba
UVessence Mild Waterfull Sun Cream SPF 50
£14.00
-
Purito
Daily Soft Touch Sunscreen
£9.99
-
thinkbaby
Safe Sunscreen SPF 50+
£22.99
-
Australian Gold
Botanical Lotion SPF 30
£16.00
-
Dr.G
Green Mild Up Sun+
£15.49
Evening
Step 1Pre-Cleanser
Makeup removers with hyaluronic acid and plant oils help melt away makeup and impurities while hydrating dry skin and easing tightness. This step is used every evening and once a week in place of the evening routine.
-
MISSHA
Ultra Hyalon Cleansing Cream
£13.58
-
Shu Uemura
Ultime8 Sublime Beauty Cleansing Oil
£17.00
-
Beauty of Joseon
Ginseng Cleansing Oil
£12.74
-
B.LAB
Cica Barrier Cleansing Oil Balm
£8.99
-
Pyunkang Yul
Deep Cleansing Oil
£23.92
-
Votary
Cleansing Oil - Rose Geranium & Apricot
£55.01
-
Banila Co
Clean It Zero Cleansing Balm Nourishing
£18.22
-
Missha
Dust Off Cleansing Oil
£24.99
Step 2Cleanser
Cleansers with ceramides and hyaluronic acid help restore the skin barrier and deeply hydrate dry skin, while cleansers with glycerin and aloe vera help maintain moisture balance and soothe flakiness. The cleanser step is used every morning and every evening and once a week, in place of the evening routine.
-
CeraVe
Hydrating Facial Cleanser
£8.29
-
La Roche-Posay
Toleriane Hydrating Gentle Cleanser
£16.60
-
Fresh
Soy Face Cleanser
£14.99
-
ROUND LAB
1025 Dokdo Cleansing Gel
£11.50
-
Dr. Dennis Gross
Hyaluronic Marine Meltaway Cleanser
£24.49
-
Pyunkang Yul
Calming Low pH Foaming Cleanser
£9.80
-
ETUDE
Soonjung pH 6.5 Whip Cleanser
£14.65
Step 3Serum or Treatment
Serums with hyaluronic acid and niacinamide help hydrate dry skin, strengthen the skin barrier, and smooth fine lines. These treatments are used every evening and once a week in place of the evening routine.
-
Peach & Lily
Glass Skin Refining Serum
£59.74
-
Beauty of Joseon
Propolis + Niacinamide Glow Serum
£36.96
-
Manyo Factory
Bifida Biome Complex Ampoule
£17.50
-
Purito
Centella Unscented Serum
£14.24
-
KraveBeauty
Great Barrier Relief
£32.95
-
MISSHA
The First Essence 5X
£23.80
-
NEOGEN Dermalogy
Real Niacinamide 15% Firming Serum
£24.20
-
iS Clinical
Super Serum Advance+
£94.00
Step 4Moisturizer
Moisturizers with hyaluronic acid and glycerin help relieve dehydration and smooth fine lines, while versions with ceramides, shea butter, and niacinamide support the skin barrier and ease tightness and flakiness. The moisturizer step is used every morning and every evening and once a week, in place of the evening routine.
-
SKIN1004
Madagascar Centella Probio-Cica Enrich Cream
£14.74
-
Elizabeth Arden
Advanced Ceramide Lift and Firm Night Cream
£38.50
-
Tata Harper
Repairative Moisturizer
£105.00
-
d'Alba
First Spray Serum
£16.00
-
COSRX
Advanced Snail 96 Mucin Power Essence
£12.21
-
The Ordinary
Natural Moisturizing Factors + HA
£11.40
-
La Roche-Posay
Lipikar Balm AP+
£25.49
-
NEOGEN Dermalogy
Real Ferment Micro Essence
£19.53
Once a week
Step 1Pre-Cleanser
Makeup removers with hyaluronic acid and plant oils help melt away makeup and impurities while hydrating dry skin and easing tightness. This step is used every evening and once a week in place of the evening routine.
-
MISSHA
Ultra Hyalon Cleansing Cream
£13.58
-
Shu Uemura
Ultime8 Sublime Beauty Cleansing Oil
£17.00
-
Beauty of Joseon
Ginseng Cleansing Oil
£12.74
-
B.LAB
Cica Barrier Cleansing Oil Balm
£8.99
-
Pyunkang Yul
Deep Cleansing Oil
£23.92
-
Votary
Cleansing Oil - Rose Geranium & Apricot
£55.01
-
Banila Co
Clean It Zero Cleansing Balm Nourishing
£18.22
-
Missha
Dust Off Cleansing Oil
£24.99
Step 2Cleanser
Cleansers with ceramides and hyaluronic acid help restore the skin barrier and deeply hydrate dry skin, while cleansers with glycerin and aloe vera help maintain moisture balance and soothe flakiness. The cleanser step is used every morning and every evening and once a week, in place of the evening routine.
-
CeraVe
Hydrating Facial Cleanser
£8.29
-
La Roche-Posay
Toleriane Hydrating Gentle Cleanser
£16.60
-
Fresh
Soy Face Cleanser
£14.99
-
ROUND LAB
1025 Dokdo Cleansing Gel
£11.50
-
Dr. Dennis Gross
Hyaluronic Marine Meltaway Cleanser
£24.49
-
Pyunkang Yul
Calming Low pH Foaming Cleanser
£9.80
-
ETUDE
Soonjung pH 6.5 Whip Cleanser
£14.65
Step 3Nourishing Mask
Nourishing masks with niacinamide, hyaluronic acid, and ceramides help deeply hydrate, replenish moisture, and improve the texture of dry skin. This step is used once a week in place of the evening routine.
-
MEDIHEAL
Vita Essential Mask
£17.00
-
Mediheal
Watermide Essential Mask
£17.00
-
Anua
Heartleaf 77% Soothing Sheet Mask
£21.00
-
Pyunkang Yul
Calming Mask Pack
£15.99
-
COSRX
Propolis Honey Overnight Mask
£19.80
-
REN Clean Skincare
Evercalm Ultra Comforting Rescue Mask
£49.95
-
Numbuzin
No.2 Water Collagen 65% Voluming Sheet Mask
£13.00
-
Benton
Goodbye Redness Centella Mask Pack
£5.84
Step 4Serum or Treatment
Serums with hyaluronic acid and niacinamide help hydrate dry skin, strengthen the skin barrier, and smooth fine lines. These treatments are used every evening and once a week in place of the evening routine.
-
Peach & Lily
Glass Skin Refining Serum
£59.74
-
Beauty of Joseon
Propolis + Niacinamide Glow Serum
£36.96
-
Manyo Factory
Bifida Biome Complex Ampoule
£17.50
-
Purito
Centella Unscented Serum
£14.24
-
KraveBeauty
Great Barrier Relief
£32.95
-
MISSHA
The First Essence 5X
£23.80
-
NEOGEN Dermalogy
Real Niacinamide 15% Firming Serum
£24.20
-
iS Clinical
Super Serum Advance+
£94.00
Step 5Moisturizer
Moisturizers with hyaluronic acid and glycerin help relieve dehydration and smooth fine lines, while versions with ceramides, shea butter, and niacinamide support the skin barrier and ease tightness and flakiness. The moisturizer step is used every morning and every evening and once a week, in place of the evening routine.
-
SKIN1004
Madagascar Centella Probio-Cica Enrich Cream
£14.74
-
Elizabeth Arden
Advanced Ceramide Lift and Firm Night Cream
£38.50
-
Tata Harper
Repairative Moisturizer
£105.00
-
d'Alba
First Spray Serum
£16.00
-
COSRX
Advanced Snail 96 Mucin Power Essence
£12.21
-
The Ordinary
Natural Moisturizing Factors + HA
£11.40
-
La Roche-Posay
Lipikar Balm AP+
£25.49
-
NEOGEN Dermalogy
Real Ferment Micro Essence
£19.53
Research behind this routine
Anti-Inflammatory and Skin Barrier Repair Effects of Topical Application of Some Plant Oils
Role of topical emollients and moisturizers in the treatment of dry skin barrier disorders
Glycerol and the skin: holistic approach to its origin and functions
Behind this routine
Lovi builds every routine from each product's full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-

Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
Get a routine for your skin
Scan your face, and Lovi builds a morning, evening, and weekly routine around your skin and goals.





















































