🇬🇧United Kingdom

Some By Mi vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and Purito are prominent Korean skincare brands founded in 2016 and 2017, respectively. The former features serums, cleansers, toners, and moisturizers built around niacinamide, centella asiatica, and salicylic acid, while the latter is cherished for thoughtful moisturizers, serums, sunscreens, and makeup removers relying on gentle formulas. Both brands suit sensitive skin best, though the first brand also fits dry sensitive skin while the second suits dry skin. They differ primarily in their core active ingredients and targeted solutions, as niacinamide and salicylic acid drive the first brand's focus on acne and dark spots, while the second brand focuses on reliable nourishment and soothing daily care.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

kedglobal.compreqin.comtracxn.com

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

This page compares some of the most popular Some By Mi and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs Purito products

People Say

Some By MiPurito
  • Lightweight and fast absorbing Often MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “sinks in instantly without residue — Purito Deep Sea Pure Water Cream”
    • “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
  • Gentle formulation Often MentionedMostly Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
  • Hydrating and moisturizing Often MentionedMostly Mentioned
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “layering multiple times — Purito Centella Unscented Toner”
    • “Lasts 100 hours as claimed — Some By Mi Beta Panthenol Repair Cream”
  • Calms redness and soothes skin Sometimes NotedOften Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
    • “Calmed my retinol burn overnight — Some By Mi Beta Panthenol Repair Cream”
  • Improves skin texture Mostly MentionedRarely Noted
    • “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
    • “plump — Purito Centella Unscented Toner”
  • Clears and controls acne Often MentionedRarely Noted
    • “Reduces pimples — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “cleared my cystic acne — Some By Mi AHA-BHA-PHA 30 Days Miracle Acne Clear Foam”
    • “flattened my cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
  • Strong scent or fragrance Often MentionedSometimes Noted
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “Strong herbal smell — Purito Wonder Releaf Centella Eye Cream”
    • “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”
  • Insufficient moisture Rarely NotedOften Mentioned
    • “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “need to put a little bit more — Some By Mi Snail Truecica Miracle Repair Serum”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Causes purging or breakouts Sometimes NotedSometimes Noted
    • “Zits appeared initially — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “gave me cystic acne — Some By Mi AHA BHA PHA 30 Days Miracle Serum”
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”

Some By Mi vs Purito routines for dry skin

Buy Purito routine · £100.71 · 94% fitBuy Some By Mi routine · £90.42 · 91% fitSee multi-brand routine · 99% fit

Some By Mi vs Purito routines for oily skin

Buy Purito routine · £191.75 · 88% fitBuy Some By Mi routine · £120.03 · 87% fitSee multi-brand routine · 97% fit

Some By Mi vs Purito routines for combination skin

Buy Purito routine · £157.45 · 90% fitBuy Some By Mi routine · £126.95 · 88% fitSee multi-brand routine · 96% fit

Questions and answers

Some By Mi or Purito: which is better?

Both brands offer solid options, but Purito stands out for lightweight hydration, soothing redness, and gentle formulations, while Some By Mi excels at clearing acne and improving skin texture. Niacinamide helps reduce skin pigmentation, and retinol stimulates collagen accumulation in naturally aged human skin.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Some By Mi and Purito?

Some By Mi is better at improving skin texture and clearing acne, while Purito focuses more on lightweight hydration and soothing sensitive skin.

Some By Mi or Purito for dry skin?

Both Some By Mi and Purito are equally great options for dry skin, as the products on this page offer a Superior routine fit for this skin type.

Some By Mi or Purito: which moisturizer is better?

When comparing moisturizers, Purito stands out for being lightweight, soothing, and barrier-supporting, while Some By Mi also offers options that help improve skin texture and manage acne.

Which is more affordable, Some By Mi or Purito?

This page does not provide pricing information to compare the affordability of Some By Mi and Purito.

Which brand is better for improving skin texture, Some By Mi or Purito?

Some By Mi does better for improving skin texture than Purito. The products on this page help smooth textures and clear acne.

Some By Mi or Purito for oily skin?

Both Some By Mi and Purito achieve a High routine fit for oily skin. Reviewers note that the products on this page for Some By Mi focus on clearing acne and improving texture, while Purito options excel in lightweight moisture and soothing care.

Some By Mi or Purito: which sunscreen is better?

When it comes to sunscreens on this page, the V10 Hyal Air Fit Sunscreen from Some By Mi has a High fit level for oily skin, while Purito features the Daily Soft Touch Sunscreen, which achieves a Superior fit level for the same skin type.

Some By Mi or Purito for sensitive skin?

Both brands achieve a Superior Lovi fit level for sensitive skin. Purito does better for soothing and calming, while the products on this page from Some By Mi help improve skin texture and clear acne.

Some By Mi or Purito for acne-prone skin?

Purito is a better choice for acne-prone skin because it achieves a superior routine fit compared to Some By Mi's high fit level, while offering soothing and calming moisturizers. Niacinamide helps reduce cutaneous pigmentation and controls skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Purito for skin with dark spots?

Both brands are a strong match for skin with dark spots, with Lovi giving Some By Mi a Superior fit and Purito a Superior fit. Niacinamide in these products helps reduce pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Purito for combination skin?

Purito is a better choice for combination skin because the products on this page achieve a Superior routine fit compared to the High fit from Some By Mi. Purito also excels in providing lightweight, soothing hydration, whereas Some By Mi tends to focus more on acne-clearing and texture-smoothing treatments.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play