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SKIN1004 vs Purito

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and Purito are Korean skincare brands known for gentle formulations that support a calm complexion. The former offers soothing toners, comforting moisturizers, reliable sunscreens, and nourishing masks crafted with pure centella, hyaluronic acid, and niacinamide, while the latter relies on thoughtful moisturizers, serums, sunscreens, and makeup removers. SKIN1004 suits sensitive and acne-prone skin best, whereas Purito serves dry and sensitive skin. They differ primarily in their targeted lineups, with the former featuring standout options like the Probio-Cica Bakuchiol Eye Cream and Madagascar Centella Tone Brightening Boosting Toner, and the latter providing alternatives such as the Centella Unscented Toner and Daily Soft Touch Sunscreen.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

This page compares some of the most popular SKIN1004 and Purito products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs Purito products

People Say

SKIN1004Purito
  • Lightweight texture Mostly MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
  • Soothing and calming Mostly MentionedMostly Mentioned
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
  • Other product benefits and traits Mostly MentionedOften Mentioned
    • “absorbs practically immediately — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
    • “skin feels super soft — SKIN1004 Zombie Pack”
    • “perfect for oily skin — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
  • Gentle cleansing and care Often MentionedOften Mentioned
    • “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
    • “doesn't burn my eyes — SKIN1004 Probio-Cica Bakuchiol Eye Cream”
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
  • Hydration and moisture Often MentionedOften Mentioned
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “skin feels plump — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “Keeps area plump — Purito Wonder Releaf Centella Eye Cream”
  • Finish and makeup performance Sometimes NotedSometimes Noted
    • “zero white cast — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Turns milky immediately and washes off completely. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Other product drawbacks and issues Often MentionedMostly Mentioned
    • “milky sweat when running — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “didn't affect the pores — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
    • “shiny on oily skin — Purito Daily Soft Touch Sunscreen”
    • “turned brown quickly — Purito Pure Vitamin C Serum”
  • Insufficient hydration or dryness Sometimes NotedOften Mentioned
    • “not enough for dry skin — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
    • “not moisturizing enough — SKIN1004 Madagascar Centella Toning Toner”
    • “too light for winter — SKIN1004 Hyalu-Cica Moisture Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Breakouts and irritation Sometimes NotedOften Mentioned
    • “Made my vision blurry/foggy for a while after rinsing. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “Caused small whiteheads/closed comedones on my forehead. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “caused tiny bumps — SKIN1004 Madagascar Centella Toning Toner”
    • “caused cystic acne — Purito From Green Cleansing Oil”

SKIN1004 vs Purito routines for dry skin

Buy Purito routine · £100.71 · 94% fitBuy SKIN1004 routine · £52.78 · 86% fitSee multi-brand routine · 99% fit

SKIN1004 vs Purito routines for oily skin

Buy Purito routine · £191.75 · 88% fitBuy SKIN1004 routine · £134.28 · 86% fitSee multi-brand routine · 97% fit

SKIN1004 vs Purito routines for combination skin

Buy Purito routine · £157.45 · 90% fitBuy SKIN1004 routine · £90.21 · 86% fitSee multi-brand routine · 96% fit

Questions and answers

SKIN1004 or Purito: which is better?

Purito is a better fit for most skin types on this page, including dry and sensitive skin, where Lovi rates its routines as Superior. Both brands offer fragrance-free products, but reviewers mention Purito does better with lightweight textures.

What is the difference between SKIN1004 and Purito?

Purito offers a superior routine fit for dry skin compared to SKIN1004, which has a high fit for the products on this page. Both brands are free of fragrance across their featured products and focus heavily on soothing formulations.

SKIN1004 or Purito for dry skin?

Purito is better suited for dry skin, as Lovi rates its routine fit as Superior compared to High for SKIN1004. Both brands feature fragrance-free products containing soothing ingredients like hyaluronic acid and panthenol, which helps maintain skin moisture.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

SKIN1004 or Purito: which moisturizer is better?

Purito is better for moisturizers on this page, as it earns a superior routine fit for dry skin while SKIN1004 reaches a high fit. The products on this page for both brands contain no fragrance and feature lightweight and soothing formulas.

Which is more affordable, SKIN1004 or Purito?

The provided page and study facts do not contain pricing information to compare the affordability of SKIN1004 and Purito.

Between SKIN1004 and Purito, which brand performs better for lightweight texture according to review themes?

Purito performs better for lightweight texture, as reviewers note it provides lighter moisturizers and serums across the products on this page.

How do the founding years and corporate ownership compare between SKIN1004 and Purito?

SKIN1004 was founded in 2012 in South Korea and is owned by Goodai Global Inc. since 2024, whereas Purito was founded in 2017 in South Korea and is owned by Corstone Capital since 2022.

Which brand has a superior routine fit for combination skin, SKIN1004 or Purito?

Purito has a superior routine fit for combination skin compared to SKIN1004.

SKIN1004 or Purito for oily skin?

Both SKIN1004 and Purito offer a High Lovi fit for oily skin. Reviewers note that the products on this page for both brands feature lightweight textures and soothing moisturizers.

SKIN1004 or Purito: which sunscreen is better?

Both SKIN1004 and Purito offer sunscreens with High or Superior Lovi fit levels for most skin types on this page. SKIN1004 focuses on a lightweight water-fit serum texture, while Purito provides a soft daily touch finish.

SKIN1004 or Purito for sensitive skin?

Purito offers a Superior routine fit for sensitive skin, while SKIN1004 has a High routine fit for sensitive skin.

SKIN1004 or Purito for acne-prone skin?

Both brands offer solid options for acne-prone skin, but Purito achieves a superior routine fit compared to SKIN1004's high fit. Purito features a lightweight texture and gentle serums that help soothe the skin without causing breakouts.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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