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Purito vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Simple are gentle skincare brands known for thoughtful formulas that feature soothing ingredients like centella, niacinamide, and glycerin. The Korean line suits dry skin and dry sensitive skin best with its comforting moisturizers, serums, sunscreens, and makeup removers, whereas the British brand best serves oily skin and acne-prone skin through its cleansers, toners, and removers. While both offer dependable daily care, they differ in their regional origins, key ingredients, and ideal skin types.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Purito and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Simple products

People Say

PuritoSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “non-stinging — Purito Centella Unscented Toner”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Effective Daily Cleansing and Hydration Not notedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Affordable Price and Value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Makeup Compatibility and Removal Sometimes NotedSometimes Noted
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
  • Insufficient Moisture or Hydration Often MentionedSometimes Noted
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused Breakouts or Reactions Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”

Purito vs Simple routines for dry skin

See multi-brand routine · 98% fit

Purito vs Simple routines for oily skin

See multi-brand routine · 96% fit

Purito vs Simple routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Purito or Simple: which is better?

Purito is better than Simple for sensitive skin, offering a Superior Lovi fit level compared to Simple's High. Reviewers note that Purito provides soothing and calming moisturizers, whereas Simple sometimes causes breakouts or irritations.

What is the difference between Purito and Simple?

Purito offers better routines for sensitive, dry sensitive, mature, and acne-prone skin with a Superior Lovi fit, whereas Simple fits those skin types with a High Lovi fit. Reviewers note that Purito delivers a lightweight and soothing texture, while Simple provides gentle makeup removal and value-friendly hydration.

Purito or Simple for dry skin?

Purito is better for dry skin because Lovi rates its routine fit as Superior, while Simple only reaches High. Reviewers also note that Purito offers soothing and calming moisturizers, whereas Simple sometimes lacks sufficient hydration or moisture.

Purito or Simple: which moisturizer is better?

Purito offers better moisturizers than Simple because Lovi rates Purito's moisturizers as High to Superior across most skin types, whereas Simple's moisturizers are generally rated Average. Reviewers also note that Purito provides soothing and lightweight moisturizers, while Simple sometimes lacks sufficient moisture.

Which is more affordable, Purito or Simple?

Simple is more affordable, as it is known for providing value-friendly moisturizers and budget-friendly daily options compared to Purito.

What are the company origins and current ownership of Purito versus Simple?

Purito was founded in 2017 in South Korea and is owned by Corstone Capital. Simple was founded in 1960 in the United Kingdom and is owned by Unilever PLC.

How do the fragrance ingredients compare across all products from Purito and Simple?

Every product on this page from both Purito and Simple lists no fragrance in its ingredients.

Which brand performs better for mature skin according to the Lovi fit levels?

Purito performs better for mature skin, where Lovi rates its fit as Superior compared to Simple at Average.

Purito or Simple for oily skin?

For oily skin, Lovi rates both Purito and Simple as a High fit. Reviewers note that Purito products on this page offer lightweight and non-greasy textures.

Purito or Simple for sensitive skin?

Purito is a better fit for sensitive skin, earning a Superior Lovi fit level compared to Simple's High. Reviewers note that Purito products are soothing and calming, while every product on this page lists no fragrance in its ingredients.

Indian Journal of Pharmaceutical Sciences, 2016

Purito or Simple for acne-prone skin?

Purito is a better fit for acne-prone skin, as Lovi rates Purito as having a Superior routine fit compared to Simple's High fit level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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