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Purito vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Simple are gentle skincare brands known for thoughtful formulas that feature soothing ingredients like centella, niacinamide, and glycerin. The Korean line suits dry skin and dry sensitive skin best with its comforting moisturizers, serums, sunscreens, and makeup removers, whereas the British brand best serves oily skin and acne-prone skin through its cleansers, toners, and removers. While both offer dependable daily care, they differ in their regional origins, key ingredients, and ideal skin types.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Purito and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Simple products

People Say

PuritoSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “non-stinging — Purito Centella Unscented Toner”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Effective Daily Cleansing and Hydration Not notedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Affordable Price and Value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Makeup Compatibility and Removal Sometimes NotedSometimes Noted
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
  • Insufficient Moisture or Hydration Often MentionedSometimes Noted
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused Breakouts or Reactions Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”

Purito vs Simple routines for dry skin

See multi-brand routine · 97% fit

Purito vs Simple routines for oily skin

See multi-brand routine · 95% fit

Purito vs Simple routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or Simple: which is better?

Purito is better for sensitive skin, achieving a Superior fit compared to Simple's High fit on the products on this page. Reviewers note that Purito excels in soothing and calming, whereas Simple offers affordable price and value.

What is the difference between Purito and Simple?

Purito tends to work better for sensitive and dry skin with a superior routine fit, while Simple offers more affordable products and is recognized for its gentle makeup removers.

Purito or Simple for dry skin?

Purito is the better choice for dry skin, where Lovi rates its routine as Superior compared to Simple's High fit. Reviewers note that Purito offers soothing and calming moisturizers, whereas Simple is sometimes noted to lack sufficient hydration.

Purito or Simple: which moisturizer is better?

Purito offers better moisturizers for dry and sensitive skin, with Lovi fit levels of High to Superior, whereas Simple moisturizers have an average fit across skin types. Purito's moisturizers are frequently noted by reviewers for being soothing, calming, and lightweight, while Simple moisturizers sometimes lack sufficient hydration.

Which is more affordable, Purito or Simple?

Simple is more affordable, as it is known for its affordable price and value compared to Purito.

Which brand has more products with a Superior Lovi fit level for dry skin, Purito or Simple?

Purito has more products with a Superior Lovi fit level for dry skin, as several of its serums, sunscreens, and toners achieve this rating while Simple products on this page only reach High or Average levels for dry skin.

How do the founding years and parent companies of Purito and Simple compare?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas Simple was founded in the United Kingdom in 1960 and is owned by Unilever PLC.

Which brand is better for addressing dark spots based on the routine fit ratings?

Purito has a Superior routine fit for skin with dark spots, while Simple has an Average routine fit. Niacinamide in Simple may help reduce pigmentation according to studies.

The British Journal of Dermatology, 2002Antioxidants, 2021

Purito or Simple for oily skin?

Both Purito and Simple have a High Lovi fit for oily skin. Reviewers note that Purito offers a lightweight and non-greasy texture, while Simple provides effective daily cleansing and hydration.

Purito or Simple for sensitive skin?

Purito is a better fit for sensitive skin, earning a Superior Lovi fit level compared to Simple's High. Reviewers note that Purito products on this page are especially soothing and calming, and every product on the page lists no fragrance.

Indian Journal of Pharmaceutical Sciences, 2016

Purito or Simple for acne-prone skin?

Purito is a better fit for acne-prone skin, earning a Superior Lovi fit level compared to Simple's Average level. Reviewers often mention that Purito offers acne-safe and barrier-supporting moisturizers, whereas Simple is sometimes noted to cause breakouts or irritations.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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