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Purito vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Simple are gentle skincare brands known for nurturing delicate complexions with thoughtful formulations. The Korean brand, founded in 2017, relies on soothing ingredients to suit dry and sensitive skin, while the British brand, established in 1960, incorporates niacinamide and glycerin to support oily and acne-prone skin best. Although both offer reliable daily care through cleansers, moisturizers, and toners, they differ in their specific targeted benefits and regional heritage. Ultimately, choosing between them depends on whether one seeks deep nourishment for dry skin or balanced hydration for oily skin.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Purito and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Simple products

People Say

PuritoSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “non-stinging — Purito Centella Unscented Toner”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Effective Daily Cleansing and Hydration Not notedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Affordable Price and Value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Makeup Compatibility and Removal Sometimes NotedSometimes Noted
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
  • Insufficient Moisture or Hydration Often MentionedSometimes Noted
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused Breakouts or Reactions Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”

Purito vs Simple routines for dry skin

See multi-brand routine · 99% fit

Purito vs Simple routines for oily skin

See multi-brand routine · 96% fit

Purito vs Simple routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or Simple: which is better?

Purito offers a better overall routine fit for dry, sensitive, and mature skin types on this page compared to Simple. For example, Lovi rates Purito's routine as Superior for dry skin, while Simple achieves a High fit level.

What is the difference between Purito and Simple?

Purito achieves a Superior Lovi fit level for dry, sensitive, and dry sensitive skin, whereas Simple achieves a High fit level for those skin types. Reviewers note that Purito offers soothing and lightweight moisturizers, while Simple provides value-friendly cleansers and makeup removers.

Purito or Simple for dry skin?

Purito is a better fit for dry skin, where Lovi rates its routine as Superior compared to High for Simple. Reviewers note that Purito provides soothing and calming moisturizers, while Simple sometimes lacks sufficient hydration or moisture.

Purito or Simple: which moisturizer is better?

Purito is better for moisturizers because reviewers mostly mention them as lightweight, soothing, and barrier-supporting, whereas Simple products on this page are sometimes noted for lacking sufficient moisture. Lovi rates Purito's moisturizers with High or Superior fit levels across several skin types.

Which is more affordable, Purito or Simple?

Simple offers better affordability, as reviewers note that the brand provides affordable prices and value. In contrast, Purito is not highlighted for budget-friendly pricing on this page.

Where and when were Purito and Simple founded?

Purito was founded in 2017 in South Korea, while Simple was founded in 1960 in the United Kingdom.

Which brand performs better for soothing and calming skincare?

Purito performs better for soothing and calming skincare, as the brand features soothing and calming moisturizers that help reduce irritation. Lovi rates Purito as Superior for sensitive skin, compared to High for Simple.

Indian Journal of Pharmaceutical Sciences, 2016

What key ingredients are found across Simple products?

The products on this page from Simple feature Niacinamide and Glycerin as key ingredients. Niacinamide may help with reducing cutaneous pigmentation and controlling skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Purito or Simple for oily skin?

For oily skin, Lovi rates Purito as High and Simple as High, meaning both brands fit this skin type equally well. Reviewers note that Purito provides a lightweight and non-greasy texture, while Simple offers effective daily cleansing and hydration.

Purito or Simple for sensitive skin?

Purito fits sensitive skin better than Simple, as Lovi rates Purito as Superior for sensitive skin while Simple is rated High. Purito features soothing and calming moisturizers that reviewers mostly mention, and every product on this page lists no fragrance.

Indian Journal of Pharmaceutical Sciences, 2016

Purito or Simple for acne-prone skin?

Purito is a better fit for acne-prone skin, as Lovi rates its routine as Superior compared to Simple's High. The products on this page for Purito feature soothing and calming properties that help manage acne-prone skin.

Indian Journal of Pharmaceutical Sciences, 2016

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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