🇦🇺Australia

Purito vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Simple are gentle skincare brands known for soothing moisturizers, makeup removers, serums, sunscreens, cleansers, and toners formulated with skin-friendly ingredients like niacinamide and glycerin. The Korean brand suits dry skin and sensitive skin best, while the British brand suits acne-prone skin and oily acne-prone skin best. Purito relies on gentle formulas for daily care, whereas Simple thoughtfully features ingredients that respect delicate barriers. Both offer reliable nourishment for a calm complexion through targeted standouts like the Centella Unscented Toner and the Kind to Skin Soothing Facial Toner.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Purito and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Simple products

People Say

PuritoSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “non-stinging — Purito Centella Unscented Toner”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Effective Daily Cleansing and Hydration Not notedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Affordable Price and Value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Makeup Compatibility and Removal Sometimes NotedSometimes Noted
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
  • Insufficient Moisture or Hydration Often MentionedSometimes Noted
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused Breakouts or Reactions Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”

Purito vs Simple routines for dry skin

Buy Purito routine · A$258.97 · 93% fitBuy Simple routine · A$208.81 · 84% fitSee multi-brand routine · 97% fit

Purito vs Simple routines for oily skin

Buy Purito routine · A$410.26 · 90% fitBuy Simple routine · A$388.80 · 86% fitSee multi-brand routine · 96% fit

Purito vs Simple routines for combination skin

Buy Purito routine · A$395.84 · 89% fitBuy Simple routine · A$322.10 · 84% fitSee multi-brand routine · 95% fit

Questions and answers

Purito or Simple: which is better?

Purito is better suited for dry and sensitive skin types, where Lovi rates its routines as Superior compared to Simple's High. Reviewers note that Purito offers soothing and lightweight moisturizers, while Simple provides affordable value-friendly options.

What is the difference between Purito and Simple?

Purito fits dry, sensitive, and dry sensitive skin best, while Simple fits acne-prone, oily, and oily acne-prone skin best. Purito provides superior routine fit levels across most skin types compared to Simple.

Purito or Simple for dry skin?

Purito is a better fit for dry skin, where Lovi rates its routine as Superior compared to Simple's High. Reviewers often mention Purito for its lightweight, soothing, and calming moisturizers, which helps provide adequate hydration for dry skin.

Purito or Simple: which moisturizer is better?

Purito offers a better overall moisturizer range for most skin types, featuring lightweight and soothing options like the Deep Sea Pure Water Cream, which Lovi rates as a Superior fit for dry skin. Reviewers note that Purito moisturizers are generally lightweight and calming, whereas Simple moisturizers are sometimes noted for lacking sufficient hydration or moisture.

Indian Journal of Pharmaceutical Sciences, 2016

Which is more affordable, Purito or Simple?

Simple is more affordable, as it is noted for its affordable price and value compared to Purito.

When were Purito and Simple founded and who owns them?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas Simple was founded in the United Kingdom in 1960 and is owned by Unilever PLC.

Do Purito and Simple products contain fragrance?

Every product on this page for both Purito and Simple lists no fragrance in its ingredients.

What key ingredients are found across Simple products?

Simple products feature key ingredients such as niacinamide and glycerin across their formulations.

Purito or Simple for oily skin?

Purito is a better option for oily skin, as Lovi rates its routine as Superior compared to Simple's High. Reviewers note that Purito provides lightweight and non-greasy textures that suit oily skin well.

Purito or Simple for sensitive skin?

Purito is a better choice for sensitive skin because Lovi rates its routine fit as Superior, compared to High for Simple. Reviewers also note that Purito is better for soothing and calming, and every product on its page lists no fragrance in its ingredients.

Indian Journal of Pharmaceutical Sciences, 2016

Purito or Simple for acne-prone skin?

Purito is better for acne-prone skin, as Lovi rates its routine fit as Superior compared to Simple at High. Purito features soothing and calming moisturizers that help address breakouts.

Indian Journal of Pharmaceutical Sciences, 2016

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play