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Purito vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Simple are gentle skincare brands known for thoughtful moisturizers, makeup removers, serums, sunscreens, cleansers, and toners built upon soothing formulas. The Korean brand features ingredients like Centella for dry and dry sensitive skin, while the British brand relies on niacinamide and glycerin to suit acne-prone skin and skin with dark spots best. Choosing between them depends on whether one prefers Korean formulations centered around botanical extracts or British solutions focused on barrier-supporting vitamins.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Purito and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Simple products

People Say

PuritoSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “non-stinging — Purito Centella Unscented Toner”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Effective Daily Cleansing and Hydration Not notedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Affordable Price and Value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Makeup Compatibility and Removal Sometimes NotedSometimes Noted
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
  • Insufficient Moisture or Hydration Often MentionedSometimes Noted
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused Breakouts or Reactions Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”

Purito vs Simple routines for dry skin

See multi-brand routine · 98% fit

Purito vs Simple routines for oily skin

See multi-brand routine · 95% fit

Purito vs Simple routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Purito or Simple: which is better?

Purito is better for dry, sensitive, and mature skin types, where Lovi rates its routines as Superior compared to Simple's High fit. Simple offers greater affordability, but reviewers note that it sometimes causes breakouts or irritations.

What is the difference between Purito and Simple?

Purito tends to fit sensitive skin better with a superior routine level, while Simple offers more affordable value-friendly options. Purito products on this page list no fragrance and help provide a lightweight, soothing feel, whereas Simple products feature key ingredients like niacinamide that may help control skin aging and pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Purito or Simple for dry skin?

Purito is a better fit for dry skin, where Lovi rates its routine as Superior compared to Simple at High.

Purito or Simple: which moisturizer is better?

Purito offers better moisturizers because its formulations are designed to be lightweight, soothing, and barrier-supporting. Reviewers note that Purito provides superior moisturization, while Simple moisturizers sometimes lack sufficient hydration and may cause breakouts.

Which is more affordable, Purito or Simple?

Simple offers more affordable prices and value compared to Purito.

What are the main fragrance policies for Purito and Simple products?

Both Purito and Simple formulate their products on this page to contain no fragrance in their ingredients.

How do Purito and Simple compare when it comes to makeup compatibility and removal?

Purito and Simple perform equally well when it comes to makeup compatibility and removal.

Which brand performs better regarding soothing and calming properties?

Purito performs better regarding soothing and calming properties, offering a more soothing and calming experience according to reviewers. Lovi rates Purito as having a Superior routine fit for sensitive skin, while Simple is rated High.

Purito or Simple for oily skin?

For oily skin, Lovi rates Purito as High and Simple as High, meaning both brands fit this skin type equally well. Reviewers say Purito offers lightweight and non-greasy textures, while Simple is noted for effective daily cleansing.

Purito or Simple for sensitive skin?

Purito is a better fit for sensitive skin, earning a superior Lovi fit level compared to Simple's high fit level. Reviewers often note that Purito offers soothing and calming moisturizers that help reduce irritation.

Indian Journal of Pharmaceutical Sciences, 2016

Purito or Simple for acne-prone skin?

Purito fits acne-prone skin better than Simple, as Lovi rates Purito as Superior for this skin type while Simple is rated Average. Reviewers also mention that Purito offers acne-safe and barrier-supporting moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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