🇸🇦Saudi Arabia

Purito vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Simple are gentle skincare brands known for thoughtful daily care, with the former offering moisturizers, serums, sunscreens, and makeup removers, and the latter providing moisturizers, makeup removers, cleansers, and toners. Purito suits dry and sensitive skin best, while Simple suits acne-prone and oily skin best through formulas enriched with niacinamide and glycerin. The Korean brand relies on soothing ingredients for dry and sensitive complexions, whereas the British brand features niacinamide to reduce hyperpigmentation and glycerin to improve hydration.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Purito and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Simple products

People Say

PuritoSimple
  • Gentle on Sensitive Skin Often MentionedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “non-stinging — Purito Centella Unscented Toner”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
  • Effective Daily Cleansing and Hydration Not notedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Instantly boosts skin's hydration... face doesn't feel dry and tight. — Simple Micellar Cleansing Water”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Affordable Price and Value Rarely NotedOften Mentioned
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Makeup Compatibility and Removal Sometimes NotedSometimes Noted
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
  • Insufficient Moisture or Hydration Often MentionedSometimes Noted
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”
    • “skin felt tight after an hour — Simple Water Boost Hydrating Gel Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused Breakouts or Reactions Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “Gave me tiny bumps on my forehead. — Simple Micellar Water”
    • “caused major breakouts — Simple Hydrating Light Moisturiser”

Purito vs Simple routines for dry skin

Buy Purito routine · SAR 1,060.20 · 93% fitBuy Simple routine · SAR 891.11 · 83% fitSee multi-brand routine · 96% fit

Purito vs Simple routines for oily skin

Buy Purito routine · SAR 1,017.40 · 89% fitBuy Simple routine · SAR 1,151.23 · 88% fitSee multi-brand routine · 97% fit

Purito vs Simple routines for combination skin

Buy Purito routine · SAR 890.35 · 90% fitBuy Simple routine · SAR 983.37 · 87% fitSee multi-brand routine · 97% fit

Questions and answers

Purito or Simple: which is better?

Purito tends to fit dry, sensitive, and combination skin better than Simple, offering superior routine ratings across most skin types on this page. Reviewers often note that Purito provides soothing and lightweight moisturizers, whereas Simple sometimes lacks sufficient moisture or causes irritations.

What is the difference between Purito and Simple?

Purito offers a routine fit that is generally superior to Simple across most skin types, including dry, sensitive, and acne-prone skin. Reviewers often mention Purito for its soothing and lightweight moisturizers, while Simple is noted for offering value-friendly options and gentle makeup removers.

Purito or Simple for dry skin?

Purito is a better fit for dry skin, where Lovi rates its routine as Superior compared to Simple's High fit. Purito offers lightweight and soothing moisturizers that help calm dry skin, whereas Simple reviewers sometimes note a lack of sufficient moisture.

Purito or Simple: which moisturizer is better?

Purito is better for lightweight and soothing hydration, with moisturizers like its Deep Sea Pure Water Cream achieving a Superior Lovi fit for dry skin. Simple offers value-friendly options, but its moisturizers are rated with an Average Lovi fit across major skin types and sometimes lack sufficient moisture.

Which is more affordable, Purito or Simple?

Simple offers more affordable options and value-friendly pricing compared to Purito.

Which brand has been around longer, Purito or Simple?

Simple has been around longer than Purito, as Simple was founded in the United Kingdom in 1960 while Purito was founded in South Korea in 2017.

Do Purito and Simple products contain fragrance?

Both Purito and Simple products on this page list no fragrance in their ingredients.

What key ingredients are found across Simple products?

Simple products feature niacinamide and glycerin as key ingredients across the range.

The British Journal of Dermatology, 2002Antioxidants, 2021

Purito or Simple for oily skin?

For oily skin, Lovi rates Purito as High and Simple as High, meaning both brands fit equally well. Reviewers mention that Purito provides lightweight and non-greasy textures, while Simple offers effective daily cleansing and hydration.

Purito or Simple for sensitive skin?

Purito has a superior fit for sensitive skin, whereas Simple has a high fit. Reviewers note that Purito products are soothing, calming, and gentle on sensitive skin.

Purito or Simple for acne-prone skin?

Purito fits acne-prone skin better than Simple, as Lovi rates Purito as Superior for this skin type while Simple is rated Average. Reviewers often note that Purito provides soothing and calming moisturizers, whereas Simple sometimes causes breakouts or irritations.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play