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NIVEA vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and Shiseido are heritage skincare brands, founded respectively in Germany in 1911 and in Japan in 1872, that provide thoughtful arrays of dependable sunscreens, nourishing moisturizers, targeted serums, and cleansers. Both brands rely on key ingredients like glycerin, which clinical study findings show significantly improves stratum corneum hydration and barrier function. While NIVEA suits sensitive skin and skin with dark spots best, the Japanese brand suits sensitive skin and mature skin best. Ultimately, they differ in their specific product lineups and geographic origins while offering gentle, effective daily care.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular NIVEA and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs Shiseido products

People Say

NIVEAShiseido
  • Deep hydration and moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Softens and smooths skin Mostly MentionedOften Mentioned
    • “Makes my face feel smooth and soft. — NIVEA Soft”
    • “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
    • “skin feels smooth — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
  • Unbeatable and good value Often MentionedNot noted
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
    • “absolute steal for the price — NIVEA DERMA SKIN CLEAR”
  • Luxurious texture Not notedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
  • Pleasant scent and feel Rarely NotedSometimes Noted
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
    • “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
    • “Fresh floral scent — Shiseido Essential Energy Hydrating Cream”
    • “smells really nice — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Versatility and multi-purpose use Often MentionedNot noted
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
  • Strong fragrance and scent issues Sometimes NotedOften Mentioned
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
    • “smells like men's hairspray — NIVEA DERMA SKIN CLEAR”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Greasy or oily residue Often MentionedRarely Noted
    • “Stays tacky and shiny — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “A little too much (too greasy) — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

NIVEA vs Shiseido routines for dry skin

Buy NIVEA routine · £65.81 · 82% fitBuy Shiseido routine · £251.59 · 74% fitSee multi-brand routine · 99% fit

NIVEA vs Shiseido routines for oily skin

Buy NIVEA routine · £161.96 · 87% fitBuy Shiseido routine · £342.29 · 84% fitSee multi-brand routine · 97% fit

NIVEA vs Shiseido routines for combination skin

Buy NIVEA routine · £150.97 · 87% fitBuy Shiseido routine · £296.92 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

NIVEA or Shiseido: which is better?

Both NIVEA and Shiseido offer great options, with NIVEA standing out for unbeatable good value and Shiseido providing luxurious textures. Reviewers often mention that Shiseido delivers deep hydration, while NIVEA helps soften and smooth skin.

What is the difference between NIVEA and Shiseido?

Shiseido provides luxurious textures and deep hydration, whereas NIVEA offers versatile, good value products that help soften skin. Reviewers often mention Shiseido's high price point and NIVEA's strong fragrance as common drawbacks.

NIVEA or Shiseido for dry skin?

NIVEA is a better fit for dry skin, achieving a High routine fit level compared to Shiseido's Average routine fit level. The products on this page help deliver deep hydration to dry skin types.

NIVEA or Shiseido: which moisturizer is better?

NIVEA is better for providing unbeatable and good value, whereas Shiseido is better for delivering deep hydration and moisture with luxurious textures. Reviewers often mention NIVEA moisturizers as versatile and multi-use, while noting Shiseido moisturizers for firming and line-reducing benefits.

Which is more affordable, NIVEA or Shiseido?

NIVEA is more affordable, as Shiseido is often noted by reviewers for having a high price point. The products on this page provide good value compared to Shiseido's luxurious offerings.

Which brand has a stronger fragrance issue according to reviewers?

NIVEA has a stronger fragrance issue according to reviewers, whereas Shiseido is noted more for its high price point.

NIVEA or Shiseido for oily skin?

Both NIVEA and Shiseido offer products on this page that provide a High routine fit for oily skin. Reviewers note that NIVEA delivers better value and multi-purpose use, while Shiseido is often mentioned for its deep hydration and luxurious textures.

NIVEA or Shiseido: which sunscreen is better?

Shiseido is often better for a luxurious texture and deep hydration in its sunscreens, whereas NIVEA offers sunscreen options that are budget-friendly and well-suited for a variety of skin types.

NIVEA or Shiseido for sensitive skin?

Both NIVEA and Shiseido are great options for sensitive skin, as the products on this page achieve a High Lovi fit level for this skin type. NIVEA stands out for its versatile multi-use moisturizers and blemish-clearing serums, while Shiseido is noted for providing deep hydration and luxurious textures.

NIVEA or Shiseido for acne-prone skin?

Both NIVEA and Shiseido offer products with a high routine fit for acne-prone skin. Reviewers often mention NIVEA for blemish-clearing serums, while Shiseido provides deep-cleansing and efficient cleansers.

NIVEA or Shiseido for mature skin?

Both NIVEA and Shiseido fit mature skin well, offering high routine levels on Lovi. Reviewers note that NIVEA softens and smooths skin, while Shiseido provides deep hydration.

NIVEA or Shiseido for skin with dark spots?

Both NIVEA and Shiseido offer products that can help with skin with dark spots, and Lovi rates both brands as having a High fit overall for this skin concern. Shiseido features a wider selection of targeted brightening options, while NIVEA provides good value alternatives.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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