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NIVEA vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and Shiseido are a German skincare brand founded in 1911 and a Japanese skincare brand founded in 1872, respectively. NIVEA is deeply loved for its reliable sunscreens, targeted serums, and nourishing moisturizers, all thoughtfully formulated with glycerin, while the Japanese brand is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, also formulated with key ingredients like glycerin. The German line suits combination skin and sensitive skin best, whereas the latter suits sensitive skin and mature skin best, offering gentle yet effective daily care. They differ as the former relies on formulas that respect natural balance, and through meticulous formulations, both use ingredients like glycerin that improve stratum corneum hydration and barrier function.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular NIVEA and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs Shiseido products

People Say

NIVEAShiseido
  • Deep hydration and moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Softens and smooths skin Mostly MentionedOften Mentioned
    • “Makes my face feel smooth and soft. — NIVEA Soft”
    • “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
    • “skin feels smooth — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
  • Unbeatable and good value Often MentionedNot noted
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
    • “absolute steal for the price — NIVEA DERMA SKIN CLEAR”
  • Luxurious texture Not notedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
  • Pleasant scent and feel Rarely NotedSometimes Noted
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
    • “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
    • “Fresh floral scent — Shiseido Essential Energy Hydrating Cream”
    • “smells really nice — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Versatility and multi-purpose use Often MentionedNot noted
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
  • Strong fragrance and scent issues Sometimes NotedOften Mentioned
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
    • “smells like men's hairspray — NIVEA DERMA SKIN CLEAR”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Greasy or oily residue Often MentionedRarely Noted
    • “Stays tacky and shiny — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “A little too much (too greasy) — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

NIVEA vs Shiseido routines for dry skin

Buy NIVEA routine · S$227.16 · 80% fitBuy Shiseido routine · S$256.58 · 74% fitSee multi-brand routine · 99% fit

NIVEA vs Shiseido routines for oily skin

Buy NIVEA routine · S$458.64 · 84% fitBuy Shiseido routine · S$355.43 · 82% fitSee multi-brand routine · 96% fit

NIVEA vs Shiseido routines for combination skin

Buy NIVEA routine · S$354.54 · 86% fitBuy Shiseido routine · S$355.43 · 82% fitSee multi-brand routine · 97% fit

Questions and answers

NIVEA or Shiseido: which is better?

NIVEA helps provide unbeatable and good value, whereas Shiseido is known for providing deep hydration and luxurious texture.

What is the difference between NIVEA and Shiseido?

NIVEA and Shiseido differ in that Shiseido provides deep hydration and luxurious textures, while NIVEA softens and smooths skin while offering unbeatable and good value. Shiseido features hyaluronic acid and glycerin across its products, helping to improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022Drug Delivery, 2017

NIVEA or Shiseido for dry skin?

NIVEA is a better fit for dry skin, where Lovi rates its routine as High compared to Shiseido's Average.

NIVEA or Shiseido: which moisturizer is better?

When it comes to moisturizers, NIVEA offers versatile multi-use options that provide intense deep hydration, while Shiseido provides luxurious textures and deep hydration with ingredients like hyaluronic acid. For dry skin, the routine fit for NIVEA is High and for Shiseido is Average.

Dermatologic Therapy, 2022Journal of Pharmacy & Pharmaceutical Sciences, 2015

Which is more affordable, NIVEA or Shiseido?

NIVEA is more affordable, as Shiseido is often noted by reviewers for having a high price point while NIVEA offers unbeatable and good value.

Between NIVEA and Shiseido, which brand offers better options for blemish-clearing serums?

NIVEA offers better options for blemish-clearing serums, as its products on this page feature blemish-clearing serums as a mostly mentioned benefit.

How do the fragrance options compare between NIVEA and Shiseido products?

NIVEA has 3 of 9 products on the page that list no fragrance, while Shiseido has 5 of 20 products without fragrance.

Which brand provides superior deep hydration and moisture according to reviewer themes?

According to reviewer themes, Shiseido provides superior deep hydration and moisture compared to NIVEA.

NIVEA or Shiseido for oily skin?

For oily skin, both NIVEA and Shiseido achieve a High routine fit on Lovi. Shiseido features deep-cleansing and efficient cleansers that help manage excess oil, while NIVEA offers blemish-clearing serums.

NIVEA or Shiseido: which sunscreen is better?

When it comes to sunscreens, NIVEA offers options like the UV Deep Protect & Care Gel and Protect & Moisture Sun Lotion SPF50+ which achieve High fit levels for combination, oily, and acne-prone skin on this page, while Shiseido provides high-performing choices like the Benefiance Wrinkle Smoothing Day Cream and Essential Energy Hydrating Day Cream with Superior fits for mature and dry sensitive skin.

NIVEA or Shiseido for sensitive skin?

Both NIVEA and Shiseido offer a High routine fit for sensitive skin on the products on this page. Shiseido provides deep hydration, while NIVEA helps soften and smooth skin.

NIVEA or Shiseido for acne-prone skin?

Both NIVEA and Shiseido provide products on this page that achieve a High Lovi fit for acne-prone skin. Reviewers note that NIVEA offers blemish-clearing serums, while Shiseido provides deep-cleansing and efficient cleansers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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