SKIN1004 vs Shiseido
SKIN1004 and Shiseido are renowned Asian skincare lines originating from Korea and Japan, respectively. The Korean brand is celebrated for its soothing toners, comforting moisturizers, reliable sunscreens, and nourishing masks crafted with pure centella, hydrating hyaluronic acid, and brightening niacinamide, while the Japanese brand is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, and serums formulated with key ingredients like glycerin. Both lines suit sensitive skin best, with the former additionally serving acne-prone skin through gentle irritation-calming and breakout-controlling formulations, and the latter additionally suiting mature skin for gentle yet effective daily care. They differ fundamentally in their foundational philosophies and ingredient heritages, offering distinct paths to healthy, balanced complexions.
SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.
mk.co.krpitchbook.comtracxn.comgoodai-global.com
Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.
corp.shiseido.comen.wikipedia.orgmarketscreener.com
This page compares some of the most popular SKIN1004 and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular SKIN1004 vs Shiseido products
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Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
£14.99
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Madagascar Centella Light Cleansing Oil
£13.15
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Madagascar Centella Toning Toner
£14.07
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Madagascar Centella Poremizing Light Gel Cream
£17.00
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Madagascar Centella Quick Calming Pad
£16.00
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Madagascar Centella Watergel Sheet Ampoule Mask
£9.49
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Hyalu-Cica Moisture Cream
£13.58
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Zombie Pack
£21.99
People Say
Hydration and moisture Often MentionedMostly Mentioned
- “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
- “Skin feels more hydrated — Shiseido Activating Essence”
- “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
Lightweight texture Mostly MentionedSometimes Noted
- “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
- “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “absorbs like water — SKIN1004 Madagascar Centella Toning Toner”
- “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
Miscellaneous praise and pleasant features Sometimes NotedMostly Mentioned
- “Velvety smooth — Shiseido FUTURE SOLUTION LX”
- “smoothes rough skin — Shiseido Eudermine Revitalizing Essence”
- “beautiful glass bottle — Shiseido Eudermine Revitalizing Essence”
- “doesn't burn my eyes — SKIN1004 Probio-Cica Bakuchiol Eye Cream”
Soothing and calming Mostly MentionedNot noted
- “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
- “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
- “Calms irritation instantly — SKIN1004 Madagascar Centella Quick Calming Pad”
Radiance and brightening Rarely NotedOften Mentioned
- “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
- “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
- “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “Gives a nice glow — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
Cleansing benefits Sometimes NotedRarely Noted
- “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
- “Dissolves waterproof mascara and sunscreen effortlessly. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “pores looked so much smaller — SKIN1004 Zombie Pack”
- “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
High price point Rarely NotedMostly Mentioned
- “Price is quite steep — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
- “Pricey for daily use — SKIN1004 Madagascar Centella Quick Calming Pad”
- “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
Scent and fragrance complaints Sometimes NotedOften Mentioned
- “smells like wet dog — SKIN1004 Zombie Pack”
- “Has a strong herbal/citrus scent I didn't enjoy. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “smells a bit like plastic — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
- “old lady smell — Shiseido Eudermine Revitalizing Essence”
Texture and application issues Often MentionedRarely Noted
- “Felt powdery — Shiseido Essential Energy Hydrating Cream”
- “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
- “too watery for a lotion — Shiseido Treatment Softener”
- “hard to wash off — SKIN1004 Zombie Pack”
Skin irritation and breakouts Sometimes NotedSometimes Noted
- “Made my vision blurry/foggy for a while after rinsing. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “Caused small whiteheads/closed comedones on my forehead. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
- “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
SKIN1004 vs Shiseido routines for dry skin
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Cleanser
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
£14.99
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Hydrating Toner
Probio-Cica Essence Toner
Morning
£15.15
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Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
£13.15
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Nourishing Mask
Madagascar Centella Watergel Sheet Ampoule Mask
Once a week
£9.49
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Cleanser
Clarifying Cleansing Foam
Morning · Evening · Once a week
£32.99
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Hydrating Toner
Eudermine Revitalizing Essence
Morning
£61.41
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Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
£42.00
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SPF
Torriden DIVE-IN Mild Sunscreen
Morning
£22.00
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
£13.58
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Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
£62.61
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
£17.00
Buy SKIN1004 routine · £52.78 · 86% fit
Buy Shiseido routine · £251.59 · 74% fitSee multi-brand routine · 99% fit
SKIN1004 vs Shiseido routines for oily skin
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Cleanser
Madagascar Centella Tone Brightening Cleansing Gel Foam
Morning · Evening · Once a week
£10.00
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Hydrating Toner
Probio-Cica Essence Toner
Morning · Once a week
£15.15
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Moisturizer
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
£14.99
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
£13.15
-
Cleansing Toner
Madagascar Centella Tea-Trica Purifying Toner
Evening
£22.90
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
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Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
£61.99
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Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
£37.99
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Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
£61.41
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Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
£42.00
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SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
£11.29
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Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
£17.00
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Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
£29.00
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Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
£62.61
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
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Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
£61.99
Buy SKIN1004 routine · £134.28 · 86% fit
Buy Shiseido routine · £342.29 · 84% fitSee multi-brand routine · 97% fit
SKIN1004 vs Shiseido routines for combination skin
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Cleanser
Madagascar Centella Tone Brightening Cleansing Gel Foam
Morning · Evening · Once a week
£10.00
-
Hydrating Toner
Madagascar Centella Toning Toner
Morning · Once a week
£14.07
-
Moisturizer
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
£14.99
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
£13.15
-
Cleansing Toner
Madagascar Centella Tea-Trica Purifying Toner
Evening
£22.90
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
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Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
£19.00
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Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
£37.99
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Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
£61.41
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Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
£42.00
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Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
£23.92
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Cleansing Toner
REN Clean Skincare Ready Steady Glow Daily AHA Tonic
Evening
£30.99
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Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
£62.61
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
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Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
£19.00
Buy SKIN1004 routine · £90.21 · 86% fit
Buy Shiseido routine · £296.92 · 82% fitSee multi-brand routine · 96% fit
Questions and answers
SKIN1004 or Shiseido: which is better?
Both SKIN1004 and Shiseido achieve a High routine fit across all skin types on this page. SKIN1004 focuses on sensitive, acne-prone, and dry skin with fragrance-free formulas featuring Centella asiatica and hyaluronic acid, while Shiseido targets sensitive, mature skin and dark spots with ingredients like glycerin and hyaluronic acid. Reviewers praise SKIN1004 for its soothing lightweight textures and Shiseido for its deep hydration and luxurious radiance benefits.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
What is the difference between SKIN1004 and Shiseido?
SKIN1004 focuses on soothing and lightweight formulas with centella asiatica for sensitive and acne-prone skin, whereas Shiseido offers luxurious textures and deep hydration with a higher price point and strong fragrance in many products.
SKIN1004 or Shiseido for dry skin?
For dry skin, SKIN1004 has a High routine fit while Shiseido has an Average routine fit. Reviewers note that SKIN1004 is better for soothing and calming, whereas Shiseido excels in hydration and moisture.
SKIN1004 or Shiseido: which cleanser is better?
SKIN1004 does better for cleansing benefits on the products on this page, while Shiseido cleansers often come with a strong fragrance.
Which is more affordable, SKIN1004 or Shiseido?
Shiseido is more expensive, while high price point is noted as a negative for SKIN1004 products on this page.
Which brand has more products without fragrance, SKIN1004 or Shiseido?
SKIN1004 has more products without fragrance, as every single product on its page lists no fragrance in its ingredients. In contrast, only 5 of the 20 products on Shiseido's page list no fragrance.
SKIN1004 or Shiseido: which brand is better for soothing and calming the skin?
SKIN1004 does better for soothing and calming the skin.
When comparing key ingredients, what do SKIN1004 and Shiseido products have in common?
When comparing key ingredients, both SKIN1004 and Shiseido products use hyaluronic acid across their ranges. Hyaluronic acid helps improve skin hydration and moisture retention.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Drug Delivery, 2017
SKIN1004 or Shiseido for oily skin?
Both SKIN1004 and Shiseido fit oily skin at a High level on this page. SKIN1004 is particularly noted for its lightweight textures, whereas Shiseido is recognized for deep hydration and cleansing benefits.
SKIN1004 or Shiseido: which moisturizer is better?
When comparing moisturizers, both SKIN1004 and Shiseido offer quality options on this page, but they cater to different preferences. Shiseido features luxurious textures and deep hydration, whereas SKIN1004 focuses on lightweight, soothing moisturizers with key ingredients like Centella asiatica and hyaluronic acid.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
SKIN1004 or Shiseido for sensitive skin?
Both SKIN1004 and Shiseido offer a High routine fit for sensitive skin. SKIN1004 features no fragrance across the products on this page, while Shiseido includes fragrance in several formulations and is noted for frequent scent complaints.
SKIN1004 or Shiseido: which sunscreen is better?
SKIN1004 offers sunscreens like the Madagascar Centella Hyalu-Cica Water-Fit Sun Serum, which is rated as a Superior fit for acne-prone, oily acne-prone, and combination skin on this page, while Shiseido includes options like the Benefiance Wrinkle Smoothing Day Cream, noted as a Superior fit for dry sensitive, mature, and sensitive skin. Both brands provide fragrance-free sun protection options among the products on this page.
SKIN1004 or Shiseido for acne-prone skin?
Both SKIN1004 and Shiseido reach a High routine fit for acne-prone skin on Lovi. SKIN1004 products on this page list no fragrance in their ingredients and focus on soothing, whereas Shiseido frequently includes fragrance.
Research behind their key ingredients
Bifidobacterium longum lysate, a new ingredient for reactive skin
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant
Self-Assembled Cubic Liquid Crystalline Nanoparticles for Transdermal Delivery of Paeonol
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Phyllanthus emblica L. (amla) branch: A safe and effective ingredient against skin aging
The influence of alkane chain length on the skin irritation potential of 1,2-alkanediols
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Effects of topical copper tripeptide complex on CO2 laser-resurfaced skin
Starch- and carboxymethyl cellulose-based films as active beauty masks with papain incorporation
Anatomical site differences of sodium lauryl sulfate-induced irritation: randomized controlled trial
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Moisturizing effect of alcohol-based hand rub containing okra polysaccharide
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability
Functional properties and skin care effects of sodium trehalose sulfate
Transdermal Delivery of Baicalin Based on Bio-Vesicles and Its Efficacy in Antiaging of the Skin
New Chalcone-Derived Molecule for the Topical Regulation of Hyperpigmentation and Skin Aging
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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