🇮🇹Italy

NIVEA vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and Shiseido are a German skincare brand founded in 1911 and a Japanese skincare brand founded in 1872, respectively. NIVEA is known for reliable sunscreens, targeted serums, and nourishing moisturizers, while Shiseido is known for a thoughtful array of moisturizers, cleansers, sunscreens, and serums. Both brands use glycerin to improve stratum corneum hydration and barrier function. The German line suits sensitive skin and mature skin best, whereas the Japanese line suits mature skin and skin with dark spots best, reflecting their different regional roots.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular NIVEA and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs Shiseido products

People Say

NIVEAShiseido
  • Deep hydration and moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Softens and smooths skin Mostly MentionedOften Mentioned
    • “Makes my face feel smooth and soft. — NIVEA Soft”
    • “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
    • “skin feels smooth — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
  • Unbeatable and good value Often MentionedNot noted
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
    • “absolute steal for the price — NIVEA DERMA SKIN CLEAR”
  • Luxurious texture Not notedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
  • Pleasant scent and feel Rarely NotedSometimes Noted
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
    • “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
    • “Fresh floral scent — Shiseido Essential Energy Hydrating Cream”
    • “smells really nice — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Versatility and multi-purpose use Often MentionedNot noted
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
  • Strong fragrance and scent issues Sometimes NotedOften Mentioned
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
    • “smells like men's hairspray — NIVEA DERMA SKIN CLEAR”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Greasy or oily residue Often MentionedRarely Noted
    • “Stays tacky and shiny — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “A little too much (too greasy) — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

NIVEA vs Shiseido routines for dry skin

See multi-brand routine · 99% fit

NIVEA vs Shiseido routines for oily skin

See multi-brand routine · 95% fit

NIVEA vs Shiseido routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

NIVEA or Shiseido: which is better?

Both brands perform well on this page, as NIVEA stands out for offering better value and smoothing benefits, while Shiseido is noted for deeper hydration and luxurious textures.

What is the difference between NIVEA and Shiseido?

Shiseido is often noted for its luxurious texture and deep hydration, whereas NIVEA is recognized for offering good value and versatile multi-use products.

NIVEA or Shiseido for dry skin?

Both NIVEA and Shiseido reach a High fit level for dry skin on this page, so your choice comes down to personal preference. NIVEA offers better value and multi-purpose use, while Shiseido provides more luxurious textures and deep hydration.

NIVEA or Shiseido: which moisturizer is better?

Both NIVEA and Shiseido offer moisturizers with a High fit level for various skin types on the products on this page. Shiseido excels in deep hydration and luxurious textures, while NIVEA provides versatile multi-use moisturizers and good value.

Which is more affordable, NIVEA or Shiseido?

NIVEA is more affordable than Shiseido, as Shiseido is often noted by reviewers for having a high price point while NIVEA is known for good value.

Which brand has more fragrance-free products, NIVEA or Shiseido?

NIVEA has more fragrance-free products on this page than Shiseido, with 3 of its 9 products listing no fragrance compared to Shiseido's 5 of 20 products. This means shoppers are more likely to find fragrance-free options within the NIVEA range.

NIVEA or Shiseido: which brand is better for reducing dark spots?

Both NIVEA and Shiseido offer products on this page that are suitable for skin with dark spots, with routine fit levels reaching High for both brands.

Which brand uses hyaluronic acid alongside glycerin in its products, NIVEA or Shiseido?

Shiseido uses hyaluronic acid alongside glycerin in the products on this page, whereas NIVEA uses glycerin across its products without listing hyaluronic acid. Hyaluronic acid helps provide deep hydration and skin quality improvements.

Dermatologic Therapy, 2022

NIVEA or Shiseido for oily skin?

Both NIVEA and Shiseido offer products on this page that achieve a High routine fit for oily skin. Shiseido features deep-cleansing and efficient cleansers like Deep Cleansing Foam, while NIVEA provides popular blemish-clearing serums.

NIVEA or Shiseido: which sunscreen is better?

Both NIVEA and Shiseido offer sunscreens on the products on this page, and your choice may depend on your specific skin type and needs.

NIVEA or Shiseido for sensitive skin?

Both NIVEA and Shiseido offer a High routine fit for sensitive skin. Shiseido's products on this page frequently provide luxurious textures and deep hydration, while NIVEA provides versatile multi-use moisturizers and blemish-clearing serums.

NIVEA or Shiseido for acne-prone skin?

Both NIVEA and Shiseido offer products on this page that achieve a High Lovi fit for acne-prone skin. Reviewers note that NIVEA delivers blemish-clearing serums, while Shiseido provides deep-cleansing and efficient cleansers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play