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Beauty of Joseon vs NIVEA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and NIVEA are distinguished skincare brands that offer gentle and reliable daily care through thoughtful formulations. Beauty of Joseon is loved for its serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, suiting dry skin and sensitive skin best. Conversely, NIVEA is deeply loved for its dependable sunscreens, targeted serums, and nourishing moisturizers formulated with hydrating glycerin, suiting sensitive skin and skin with dark spots best. While both cater to sensitive complexions, the first brand emphasizes multi-ingredient anti-wrinkle and barrier benefits, whereas the second brand focuses on soothing, barrier-supporting hydration.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

This page compares some of the most popular Beauty of Joseon and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs NIVEA products

People Say

Beauty of JoseonNIVEA
  • Textures and Finishes Mostly MentionedMostly Mentioned
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Gentleness and Soothing Properties Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Value and Versatility Not notedMostly Mentioned
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
    • “Smell brings me back to childhood — NIVEA Creme”
  • Efficacy and Results Sometimes NotedOften Mentioned
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “reduces blackheads — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Cleansing and Makeup Removal Sometimes NotedSometimes Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “unclogs pores — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Breakouts and Acne Often MentionedOften Mentioned
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”
  • Scent and Fragrance Issues Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
  • Sticky and Greasy Finishes Sometimes NotedOften Mentioned
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

Beauty of Joseon vs NIVEA routines for dry skin

Buy Beauty of Joseon routine · £76.43 · 87% fitBuy NIVEA routine · £65.81 · 82% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs NIVEA routines for oily skin

Buy NIVEA routine · £161.96 · 87% fitBuy Beauty of Joseon routine · £119.89 · 80% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs NIVEA routines for combination skin

Buy NIVEA routine · £150.97 · 87% fitBuy Beauty of Joseon routine · £107.15 · 81% fitSee multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or NIVEA: which is better?

Both brands offer strong choices depending on your specific preferences, as Beauty of Joseon excels in gentle textures and hydration while NIVEA stands out for value and efficacy. Lovi rates both brands as having a High routine fit for most skin types, though Beauty of Joseon tends to be fragrance-free across its products on this page.

What is the difference between Beauty of Joseon and NIVEA?

Beauty of Joseon offers fragrance-free formulas with key ingredients like niacinamide and hyaluronic acid, while NIVEA provides a wider range of products with options that include fragrance. Both brands achieve high routine fit levels for most skin types.

The British Journal of Dermatology, 2002Dermatologic Therapy, 2022

Beauty of Joseon or NIVEA for dry skin?

Both Beauty of Joseon and NIVEA achieve a High routine fit level for dry skin. The products on this page for Beauty of Joseon contain hydrating ingredients like hyaluronic acid and glycerin, which helps provide deep moisture.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Beauty of Joseon or NIVEA: which moisturizer is better?

Beauty of Joseon offers the Dynasty Cream and the Red Bean Water Gel, while NIVEA features options like Creme and Soft, with both brands providing high-level fits for dry skin. Beauty of Joseon focuses on gentle, fragrance-free formulas with key ingredients like niacinamide and hyaluronic acid that help retain moisture and improve skin quality.

Dermatologic Therapy, 2022

Which is more affordable, Beauty of Joseon or NIVEA?

This page does not provide pricing information to determine whether Beauty of Joseon or NIVEA is more affordable.

Do Beauty of Joseon and NIVEA products contain fragrance?

Beauty of Joseon products on this page list no fragrance in their ingredients, while NIVEA has some fragrance-free options alongside products that include fragrance.

Which brand is better for texturing and hydration, Beauty of Joseon or NIVEA?

Beauty of Joseon is better for texturing and hydration. Review themes show that Beauty of Joseon outperforms NIVEA in both textures and finishes and hydration and moisture, while also featuring key hydrating and soothing ingredients like hyaluronic acid and glycerin across its products on this page.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Beauty of Joseon or NIVEA for oily skin?

Both Beauty of Joseon and NIVEA are a High fit for oily skin. Reviewers often mention that the products on this page for Beauty of Joseon offer pore and oil control, while NIVEA features versatile multi-use moisturizers.

Beauty of Joseon or NIVEA: which sunscreen is better?

Beauty of Joseon and NIVEA both offer sunscreens with High Lovi fit levels for skin types like dry, sensitive, and combination skin, but Beauty of Joseon features completely fragrance-free formulations on this page. Reviewers note that Beauty of Joseon provides lightweight, fast-absorbing textures, whereas NIVEA sunscreens can sometimes carry strong fragrances.

Beauty of Joseon or NIVEA for sensitive skin?

Both Beauty of Joseon and NIVEA feature products with a high Lovi routine fit for sensitive skin. Reviewers often mention that Beauty of Joseon offers gentle, non-irritating formulas, while NIVEA provides versatile multi-use moisturizers.

Beauty of Joseon or NIVEA for acne-prone skin?

Both Beauty of Joseon and NIVEA achieve a High routine fit for acne-prone skin on Lovi. Hyaluronic acid helps support skin hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015

Beauty of Joseon or NIVEA for mature skin?

For mature skin, NIVEA is a better fit because Lovi rates its routine as High, whereas Beauty of Joseon is rated as Average.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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