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NIVEA vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and Shiseido are renowned skincare brands established in Germany in 1911 and Japan in 1872, respectively. NIVEA is deeply loved for reliable sunscreens, targeted serums, and nourishing moisturizers, while Shiseido is beloved for a thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. The German brand suits dry skin and sensitive skin best, whereas the Japanese brand suits sensitive skin and mature skin best, offering gentle yet effective daily care. They differ primarily in their heritage and specific product compositions, though both rely on glycerin to improve stratum corneum hydration and barrier function.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular NIVEA and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs Shiseido products

People Say

NIVEAShiseido
  • Deep hydration and moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Softens and smooths skin Mostly MentionedOften Mentioned
    • “Makes my face feel smooth and soft. — NIVEA Soft”
    • “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
    • “skin feels smooth — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
  • Unbeatable and good value Often MentionedNot noted
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
    • “absolute steal for the price — NIVEA DERMA SKIN CLEAR”
  • Luxurious texture Not notedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
  • Pleasant scent and feel Rarely NotedSometimes Noted
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
    • “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
    • “Fresh floral scent — Shiseido Essential Energy Hydrating Cream”
    • “smells really nice — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Versatility and multi-purpose use Often MentionedNot noted
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
  • Strong fragrance and scent issues Sometimes NotedOften Mentioned
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
    • “smells like men's hairspray — NIVEA DERMA SKIN CLEAR”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Greasy or oily residue Often MentionedRarely Noted
    • “Stays tacky and shiny — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “A little too much (too greasy) — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

NIVEA vs Shiseido routines for dry skin

Buy NIVEA routine · CA$163.12 · 89% fitBuy Shiseido routine · CA$185.97 · 74% fitSee multi-brand routine · 99% fit

NIVEA vs Shiseido routines for oily skin

Buy NIVEA routine · CA$298.37 · 88% fitBuy Shiseido routine · CA$313.33 · 84% fitSee multi-brand routine · 96% fit

NIVEA vs Shiseido routines for combination skin

Buy NIVEA routine · CA$265.46 · 88% fitBuy Shiseido routine · CA$256.43 · 83% fitSee multi-brand routine · 96% fit

Questions and answers

NIVEA or Shiseido: which is better?

Both NIVEA and Shiseido offer products on this page that achieve equal routine fit levels across all skin types. However, NIVEA provides better value and softening benefits, whereas Shiseido excels in providing luxurious textures and deep hydration.

What is the difference between NIVEA and Shiseido?

Shiseido is often noted for its luxurious texture and deep hydration, whereas NIVEA is frequently praised for offering good value and versatility. For routine fit, Lovi rates both brands as High across most skin types.

NIVEA or Shiseido for dry skin?

For dry skin, NIVEA offers better value while Shiseido delivers deeper hydration with ingredients like hyaluronic acid. Lovi gives the routine fit for dry skin a High level for NIVEA and an Average level for Shiseido.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

NIVEA or Shiseido: which moisturizer is better?

Shiseido is often noted for its deep hydration and luxurious texture, whereas NIVEA is favored for its versatile multi-use moisturizers and good value. The products on this page help deliver effective moisture with key ingredients like glycerin and hyaluronic acid. Shiseido's moisturizers have a high Lovi fit for various skin types.

Dermatologic Therapy, 2022

Which is more affordable, NIVEA or Shiseido?

NIVEA is more affordable than Shiseido, as Shiseido is often noted by reviewers for having a high price point while NIVEA is recognized for offering unbeatable and good value across the products on this page.

Between NIVEA and Shiseido, which brand is better for deep hydration and moisture?

Shiseido does better for deep hydration and moisture. The products on this page help improve skin quality and signs of aging with key ingredients like hyaluronic acid.

Dermatologic Therapy, 2022

How do the key ingredients differ between NIVEA and Shiseido products?

NIVEA products on this page feature glycerin as a key ingredient, whereas Shiseido products on this page feature both glycerin and hyaluronic acid. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Which brand has more fragrance-free products, NIVEA or Shiseido?

Shiseido has more fragrance-free products than NIVEA, offering 5 out of 20 fragrance-free options compared to NIVEA's 3 out of 9.

NIVEA or Shiseido for oily skin?

Both brands provide a High Lovi fit for oily skin, but NIVEA is noted for better value while Shiseido offers luxurious textures and deep hydration.

NIVEA or Shiseido: which sunscreen is better?

Shiseido provides superior options for mature and dry sensitive skin with products like Benefiance Wrinkle Smoothing Day Cream. NIVEA delivers high-fit sunscreens for oily and acne-prone skin such as UV Deep Protect & Care Gel. Both brands offer targeted sun protection depending on your specific skin type.

NIVEA or Shiseido for sensitive skin?

Both NIVEA and Shiseido offer a High routine fit for sensitive skin based on the products on this page. Shiseido is noted for deep hydration and luxurious textures, whereas NIVEA provides versatile, non-drying options that help soften skin texture.

NIVEA or Shiseido for acne-prone skin?

Both NIVEA and Shiseido offer products with a High Lovi fit for acne-prone skin on the products on this page. Reviewers note that NIVEA provides blemish-clearing serums.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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