🇦🇺Australia

NIVEA vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and Shiseido are heritage skincare brands, with the former founded in Germany in 1911 and the latter established in Japan in 1872. The German line is deeply loved for versatile sunscreens, targeted serums, and nourishing moisturizers formulated with glycerin, while the Japanese house is beloved for sophisticated moisturizers, gentle cleansers, protective sunscreens, and nourishing serums featuring similar key ingredients. Both suit sensitive skin and oily skin best because their meticulous preparations balance gentle care with lightweight hydration. They differ primarily in their specific standout offerings, such as the former providing the Protect & Moisture Sun Lotion SPF50+, UV Deep Protect & Care Gel, and LUMINOUS630 ANTI-DARK SPOT SERUM, and the latter offering the Treatment Softener, Benefiance Wrinkle Smoothing Day Cream, and Essential Energy Hydrating Cream.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular NIVEA and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs Shiseido products

People Say

NIVEAShiseido
  • Deep hydration and moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Softens and smooths skin Mostly MentionedOften Mentioned
    • “Makes my face feel smooth and soft. — NIVEA Soft”
    • “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
    • “skin feels smooth — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
  • Unbeatable and good value Often MentionedNot noted
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
    • “absolute steal for the price — NIVEA DERMA SKIN CLEAR”
  • Luxurious texture Not notedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
  • Pleasant scent and feel Rarely NotedSometimes Noted
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
    • “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
    • “Fresh floral scent — Shiseido Essential Energy Hydrating Cream”
    • “smells really nice — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Versatility and multi-purpose use Often MentionedNot noted
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
  • Strong fragrance and scent issues Sometimes NotedOften Mentioned
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
    • “smells like men's hairspray — NIVEA DERMA SKIN CLEAR”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Greasy or oily residue Often MentionedRarely Noted
    • “Stays tacky and shiny — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “A little too much (too greasy) — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

NIVEA vs Shiseido routines for dry skin

Buy NIVEA routine · A$176.64 · 83% fitBuy Shiseido routine · A$515.52 · 74% fitSee multi-brand routine · 97% fit

NIVEA vs Shiseido routines for oily skin

Buy NIVEA routine · A$394.61 · 87% fitBuy Shiseido routine · A$737.92 · 84% fitSee multi-brand routine · 96% fit

NIVEA vs Shiseido routines for combination skin

Buy NIVEA routine · A$366.08 · 86% fitBuy Shiseido routine · A$614.44 · 81% fitSee multi-brand routine · 95% fit

Questions and answers

NIVEA or Shiseido: which is better?

Both brands are great choices depending on your budget and skincare goals, with NIVEA offering unbeatable value and Shiseido providing a more luxurious experience. For dry skin specifically, NIVEA has a High routine fit while Shiseido has an Average fit.

What is the difference between NIVEA and Shiseido?

Shiseido provides deep hydration and luxurious textures with key ingredients like glycerin and hyaluronic acid, whereas NIVEA offers versatile, budget-friendly moisturizers and blemish-clearing serums.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

NIVEA or Shiseido for dry skin?

For dry skin, NIVEA offers a High routine fit on this page, whereas Shiseido has an Average routine fit. NIVEA also delivers better value and softens and smooths skin, while Shiseido provides deep hydration and luxurious textures.

NIVEA or Shiseido: which moisturizer is better?

When it comes to moisturizers, NIVEA offers better value and versatile multi-use options, while Shiseido provides more luxurious textures and deep hydration. For dry skin, the routine fit for NIVEA is High, whereas Shiseido has an Average fit.

Which is more affordable, NIVEA or Shiseido?

NIVEA is more affordable than Shiseido, as reviewers on this page frequently note Shiseido's high price point and mention NIVEA's unbeatable and good value.

NIVEA or Shiseido: which brand is better for mature skin?

Both NIVEA and Shiseido offer a High routine fit for mature skin. NIVEA delivers versatile multi-use moisturizers and blemish-clearing serums, whereas Shiseido is often noted for firming and line-reducing moisturizers.

NIVEA or Shiseido: which brand offers better deep hydration according to reviewers?

Shiseido is rated better by reviewers for deep hydration and moisture. The products on this page help improve skin hydration through key ingredients like hyaluronic acid.

Dermatologic Therapy, 2022

NIVEA or Shiseido: which brand has fewer issues with strong fragrances?

Shiseido is often noted for having strong fragrance issues, whereas NIVEA has fewer complaints regarding strong fragrance in comparison. Reviewers for Shiseido frequently mention strong fragrance as a drawback, while NIVEA lists fragrance in only 3 of its 9 products on this page.

NIVEA or Shiseido for oily skin?

Both NIVEA and Shiseido fit oily skin well, with Lovi rating both brands at a High routine fit level. Shiseido features deep-cleansing and efficient cleansers, whereas NIVEA offers blemish-clearing serums.

NIVEA or Shiseido: which sunscreen is better?

NIVEA products on this page generally offer high Lovi fit levels for sunscreens like the Protect & Moisture Sun Lotion SPF50+ across various skin types, whereas Shiseido sunscreens show more varied fit levels depending on the specific formula and skin type.

NIVEA or Shiseido for sensitive skin?

Both NIVEA and Shiseido offer products on this page that achieve a High Lovi fit level for sensitive skin. Reviewers note that NIVEA provides versatile multi-use moisturizers, while Shiseido is recognized for deep hydration and luxurious textures.

NIVEA or Shiseido for acne-prone skin?

Both NIVEA and Shiseido fit acne-prone skin at a High level on this page. Reviewers report that the products on this page for NIVEA include blemish-clearing serums.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play