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NIVEA vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and Shiseido are heritage skincare brands, founded respectively in Germany in 1911 and in Japan in 1872, that provide thoughtful arrays of dependable sunscreens, nourishing moisturizers, targeted serums, and cleansers. Both brands rely on key ingredients like glycerin, which clinical study findings show significantly improves stratum corneum hydration and barrier function. While NIVEA suits sensitive skin and skin with dark spots best, the Japanese brand suits sensitive skin and mature skin best. Ultimately, they differ in their specific product lineups and geographic origins while offering gentle, effective daily care.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular NIVEA and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs Shiseido products

People Say

NIVEAShiseido
  • Deep hydration and moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Softens and smooths skin Mostly MentionedOften Mentioned
    • “Makes my face feel smooth and soft. — NIVEA Soft”
    • “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
    • “skin feels smooth — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
  • Unbeatable and good value Often MentionedNot noted
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
    • “absolute steal for the price — NIVEA DERMA SKIN CLEAR”
  • Luxurious texture Not notedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
  • Pleasant scent and feel Rarely NotedSometimes Noted
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
    • “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
    • “Fresh floral scent — Shiseido Essential Energy Hydrating Cream”
    • “smells really nice — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Versatility and multi-purpose use Often MentionedNot noted
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
  • Strong fragrance and scent issues Sometimes NotedOften Mentioned
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
    • “smells like men's hairspray — NIVEA DERMA SKIN CLEAR”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Greasy or oily residue Often MentionedRarely Noted
    • “Stays tacky and shiny — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “A little too much (too greasy) — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

NIVEA vs Shiseido routines for dry skin

See multi-brand routine · 98% fit

NIVEA vs Shiseido routines for oily skin

See multi-brand routine · 95% fit

NIVEA vs Shiseido routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

NIVEA or Shiseido: which is better?

Both NIVEA and Shiseido offer products on this page that achieve an equal high fit level across all skin types. Reviewers find that NIVEA delivers good value and versatile moisturizers, whereas Shiseido provides deep hydration and luxurious textures.

What is the difference between NIVEA and Shiseido?

Both NIVEA and Shiseido offer high fit levels for all skin types on the products on this page, but Shiseido excels in deep hydration, luxurious textures, and firming moisturizers, whereas NIVEA stands out for its versatile, budget-friendly moisturizers and blemish-clearing serums.

NIVEA or Shiseido for dry skin?

Both brands offer products on this page that achieve a high routine fit level for dry skin. Shiseido features hyaluronic acid as a key ingredient across its products, which helps provide deep hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Drug Delivery, 2017

NIVEA or Shiseido: which moisturizer is better?

Both NIVEA and Shiseido offer moisturizers with a high Lovi fit level for various skin types on this page, but Shiseido excels in deep hydration and luxurious textures while NIVEA provides versatile multi-use options at a good value.

Which is more affordable, NIVEA or Shiseido?

NIVEA is more affordable, whereas Shiseido has a high price point. Reviewers often mention NIVEA for being unbeatable and good value, while Shiseido's high price point is frequently noted on the page.

How do the founding years and ownership of NIVEA and Shiseido compare?

NIVEA was founded in 1911 in Germany and has been owned by maxingvest GmbH & Co. KGaA since 2004. In comparison, Shiseido was founded much earlier in 1872 in Japan and is owned by Shiseido Company, Limited.

Which brand has more fragrance-free products, NIVEA or Shiseido?

NIVEA has more fragrance-free products on this page, with 3 out of 9 products listing no fragrance compared to 5 out of 20 products for Shiseido.

What are the main key ingredients found across products for NIVEA versus Shiseido?

NIVEA features glycerin as a key ingredient across the products on this page. Shiseido includes both glycerin and hyaluronic acid across its products.

NIVEA or Shiseido for oily skin?

Both NIVEA and Shiseido offer products that achieve a High Lovi fit level for oily skin. Reviewers note that Shiseido helps deliver deep hydration while NIVEA provides versatile multi-use options, though both brands feature formulations that may carry a strong fragrance.

NIVEA or Shiseido: which sunscreen is better?

Both NIVEA and Shiseido offer sunscreens on the products on this page with High Lovi fit levels for several skin types. NIVEA UV Deep Protect & Care Gel and Protect & Moisture Sun Lotion SPF50+ help with combination, oily, acne-prone, and mature skin.

NIVEA or Shiseido for sensitive skin?

Both NIVEA and Shiseido offer products with a High routine fit for sensitive skin. NIVEA features versatile, non-drying options with a High fit across several sensitive products, while Shiseido provides luxurious, deeply hydrating formulas like Essential Energy Hydrating Cream that also help soothe sensitive skin.

NIVEA or Shiseido for acne-prone skin?

Both NIVEA and Shiseido offer products that fit acne-prone skin well, as the routine fit for this skin type is High for both brands on the products on this page. NIVEA features blemish-clearing serums and a High Lovi fit for acne-prone skin with items like UV Deep Protect & Care Gel and Protect & Moisture Sun Lotion SPF50+. Shiseido also provides options like Essential Energy Hydrating Cream and Benefiance Wrinkle Smoothing Day Cream, which reach a High fit for acne-prone skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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