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NIVEA vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and Shiseido are heritage skincare brands, founded respectively in Germany in 1911 and in Japan in 1872, that offer reliable moisturizers, targeted serums, and protective sunscreens formulated with hydrating glycerin. NIVEA suits oily and sensitive skin best, while Shiseido suits sensitive and mature skin best. Both brands provide gentle daily care and address specific concerns like dark spots or acne-prone skin, differing primarily in their cultural origins, ownership, and nuanced ingredient delivery.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular NIVEA and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs Shiseido products

People Say

NIVEAShiseido
  • Deep hydration and moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Softens and smooths skin Mostly MentionedOften Mentioned
    • “Makes my face feel smooth and soft. — NIVEA Soft”
    • “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
    • “skin feels smooth — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
  • Unbeatable and good value Often MentionedNot noted
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
    • “absolute steal for the price — NIVEA DERMA SKIN CLEAR”
  • Luxurious texture Not notedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
  • Pleasant scent and feel Rarely NotedSometimes Noted
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
    • “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
    • “Fresh floral scent — Shiseido Essential Energy Hydrating Cream”
    • “smells really nice — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Versatility and multi-purpose use Often MentionedNot noted
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
  • Strong fragrance and scent issues Sometimes NotedOften Mentioned
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
    • “smells like men's hairspray — NIVEA DERMA SKIN CLEAR”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Greasy or oily residue Often MentionedRarely Noted
    • “Stays tacky and shiny — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “A little too much (too greasy) — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

NIVEA vs Shiseido routines for dry skin

Buy NIVEA routine · AED 322.59 · 82% fitBuy Shiseido routine · AED 1,124.76 · 81% fitSee multi-brand routine · 96% fit

NIVEA vs Shiseido routines for oily skin

Buy NIVEA routine · AED 817.21 · 88% fitBuy Shiseido routine · AED 1,563.63 · 84% fitSee multi-brand routine · 97% fit

NIVEA vs Shiseido routines for combination skin

Buy NIVEA routine · AED 798.85 · 87% fitBuy Shiseido routine · AED 1,322.98 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

NIVEA or Shiseido: which is better?

Both brands achieve a High routine fit across all skin types on the products on this page. NIVEA delivers better value and softer skin texture, while Shiseido provides deeper hydration and luxurious textures.

What is the difference between NIVEA and Shiseido?

Shiseido is often noted for deep hydration and luxurious textures, while NIVEA offers versatile, budget-friendly moisturizers with great value. Both brands provide high routine fit across multiple skin types on the products on this page.

NIVEA or Shiseido for dry skin?

Both NIVEA and Shiseido are a High fit for dry skin on Lovi. Shiseido provides deep hydration, while NIVEA softens and smooths skin.

NIVEA or Shiseido: which moisturizer is better?

Shiseido is often noted for providing deeper hydration and luxurious textures in its moisturizers, while NIVEA offers versatile, multi-use moisturizers with good value. Both brands achieve a High routine fit for dry skin on the products on this page.

Which is more affordable, NIVEA or Shiseido?

NIVEA is more affordable, whereas Shiseido has a high price point.

Between NIVEA and Shiseido, which brand is better suited for mature skin?

Both NIVEA and Shiseido achieve a High routine fit for mature skin. Shiseido features several products with a Superior fit level for this skin type, such as Essential Energy Hydrating Day Cream, while reviewers frequently note its firming and line-reducing moisturizers.

How do the fragrance options and scent issues compare between NIVEA and Shiseido products?

NIVEA has 3 of 9 products on this page listing no fragrance while Shiseido has 5 of 20, and reviewers sometimes note strong fragrance for both brands. However, strong fragrance and scent issues are more commonly noted as a negative review theme for NIVEA than for Shiseido.

Which brand offers better performance for skin with dark spots: NIVEA or Shiseido?

Both NIVEA and Shiseido offer products on this page that achieve a High fit level for skin with dark spots, such as Shiseido's Eudermine Revitalizing Essence and NIVEA's Protect & Moisture Sun Lotion SPF50+. Shiseido's products on this page frequently use hyaluronic acid, which may help improve overall skin quality and appearance.

Dermatologic Therapy, 2022

NIVEA or Shiseido for oily skin?

Both NIVEA and Shiseido offer products on this page that achieve a High Lovi fit level for oily skin. The products on this page help provide effective care for this skin type through specialized formulations.

NIVEA or Shiseido: which sunscreen is better?

Both brands offer sunscreens on this page, but NIVEA has more options rated High for specific skin types, such as UV Deep Protect & Care Gel and Protect & Moisture Sun Lotion SPF50+. Meanwhile, Shiseido provides options like Benefiance Wrinkle Smoothing Day Cream, which has a Superior fit level for mature and sensitive skin.

NIVEA or Shiseido for sensitive skin?

Both NIVEA and Shiseido offer products on this page that achieve a High Lovi fit for sensitive skin. NIVEA fits sensitive skin best by its brand-focused routines, while Shiseido is also noted by reviewers for deep hydration.

NIVEA or Shiseido for acne-prone skin?

Both NIVEA and Shiseido offer products on this page that achieve a High routine fit level for acne-prone skin. NIVEA features blemish-clearing serums on the page, while Shiseido provides deep-cleansing and efficient cleansers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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