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NIVEA vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and Shiseido are heritage skincare brands, founded respectively in Germany in 1911 and in Japan in 1872, that offer reliable moisturizers, targeted serums, and protective sunscreens formulated with hydrating glycerin. NIVEA suits oily and sensitive skin best, while Shiseido suits sensitive and mature skin best. Both brands provide gentle daily care and address specific concerns like dark spots or acne-prone skin, differing primarily in their cultural origins, ownership, and nuanced ingredient delivery.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular NIVEA and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs Shiseido products

People Say

NIVEAShiseido
  • Deep hydration and moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Softens and smooths skin Mostly MentionedOften Mentioned
    • “Makes my face feel smooth and soft. — NIVEA Soft”
    • “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
    • “skin feels smooth — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
  • Unbeatable and good value Often MentionedNot noted
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
    • “absolute steal for the price — NIVEA DERMA SKIN CLEAR”
  • Luxurious texture Not notedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
  • Pleasant scent and feel Rarely NotedSometimes Noted
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
    • “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
    • “Fresh floral scent — Shiseido Essential Energy Hydrating Cream”
    • “smells really nice — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Versatility and multi-purpose use Often MentionedNot noted
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
  • Strong fragrance and scent issues Sometimes NotedOften Mentioned
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
    • “smells like men's hairspray — NIVEA DERMA SKIN CLEAR”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Greasy or oily residue Often MentionedRarely Noted
    • “Stays tacky and shiny — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “A little too much (too greasy) — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

NIVEA vs Shiseido routines for dry skin

Buy NIVEA routine · $119.46 · 82% fitBuy Shiseido routine · $393.62 · 74% fitSee multi-brand routine · 99% fit

NIVEA vs Shiseido routines for oily skin

Buy NIVEA routine · $297.86 · 88% fitBuy Shiseido routine · $581.17 · 85% fitSee multi-brand routine · 98% fit

NIVEA vs Shiseido routines for combination skin

Buy NIVEA routine · $289.45 · 87% fitBuy Shiseido routine · $550.65 · 84% fitSee multi-brand routine · 97% fit

Questions and answers

NIVEA or Shiseido: which is better?

NIVEA is better for value and versatility, while Shiseido leads in luxurious texture and deep hydration. Both brands offer products on this page that achieve high routine fits across most skin types.

What is the difference between NIVEA and Shiseido?

Shiseido is often noted for its luxurious texture and deep hydration, whereas NIVEA stands out for its unbeatable and good value, as well as its versatility and multi-purpose use.

NIVEA or Shiseido for dry skin?

NIVEA is a better fit for dry skin than Shiseido, offering a High routine fit compared to Shiseido's Average fit on this page. Shiseido features hyaluronic acid, which helps provide deep hydration.

Dermatologic Therapy, 2022

NIVEA or Shiseido: which moisturizer is better?

When it comes to moisturizers, NIVEA offers versatile multi-use options and is noted for a high routine fit for dry skin, whereas Shiseido provides luxurious textures and deep hydration.

Which is more affordable, NIVEA or Shiseido?

NIVEA is more affordable than Shiseido, as Shiseido has a high price point while NIVEA offers unbeatable and good value.

Between NIVEA and Shiseido, which brand is better for mature skin?

Both NIVEA and Shiseido offer a High routine fit for mature skin, with NIVEA noted for value and Shiseido offering luxurious textures. Specific products on this page like Shiseido Essential Energy Hydrating Cream achieve a Superior fit for mature skin, helping to deliver deep hydration.

Drug Delivery, 2017Dermatologic Therapy, 2022

Which brand offers better deep hydration and moisture based on reviewer themes?

Shiseido is better for deep hydration and moisture according to reviewer themes.

How do the key ingredients differ between NIVEA and Shiseido products?

The products on this page for NIVEA feature Glycerin as a key ingredient, whereas Shiseido products use both Glycerin and Hyaluronic acid. Hyaluronic acid helps provide deep hydration and skin-aging support.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

NIVEA or Shiseido for oily skin?

Both NIVEA and Shiseido offer products on this page that achieve a High routine fit for oily skin. Shiseido provides deep hydration and luxurious textures, while NIVEA is noted for delivering good value.

NIVEA or Shiseido: which sunscreen is better?

When comparing sunscreen options, NIVEA offers a higher proportion of products on this page with High Lovi fit levels for acne-prone, oily, and combination skin types than Shiseido. Reviewers note that NIVEA provides good value, while Shiseido is often associated with a higher price point.

NIVEA or Shiseido for sensitive skin?

Both NIVEA and Shiseido offer products with a High routine fit for sensitive skin. NIVEA delivers versatile moisturizers and soothing blemish-clearing serums, while Shiseido provides deep hydration and luxurious textures.

NIVEA or Shiseido for acne-prone skin?

Both NIVEA and Shiseido offer products on this page that achieve a High Lovi fit for acne-prone skin. NIVEA features blemish-clearing serums and deep hydration, while Shiseido provides deep-cleansing cleansers and efficient moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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