🇬🇧United Kingdom

Shiseido skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Shiseido is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. Its products suit sensitive skin and mature skin best, offering gentle yet effective daily care. For specific concerns, the brand offers standout choices such as the Treatment Softener for acne-prone skin, the Benefiance Wrinkle Smoothing Day Cream for skin with dark spots, and the Essential Energy Hydrating Cream for mature skin. Through these meticulous formulations, its key ingredients work effectively, as clinical study findings show that glycerin significantly improved stratum corneum hydration.

This page covers some of the most popular Shiseido products; for the whole Shiseido range, with a fit score for every product, use the Lovi app.

Shiseido moisturizers

Other Shiseido products

People Say

★4.6Overall rating based on 26.8k+ reviews

Reviewers most often praise Shiseido for intense hydration, lightweight textures, and making the skin feel soft. The most common complaints are strong fragrance and skin irritation.

Highlights

  • Deep hydration Mostly Mentioned
    • “Immediate sensation of comfort — Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — VITAL PERFECTION”
    • “Skin feels more hydrated — Activating Essence”
  • Deep-cleansing and efficient cleansers Mostly Mentioned
    • “face feels squeaky clean — Clarifying Cleansing Foam”
    • “skin feels squeaky clean — Deep Cleansing Foam”
    • “pea-sized amount is enough — Clarifying Cleansing Foam”
  • Luxurious textures Often Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — VITAL PERFECTION”
    • “Velvety, rich cream texture — Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — FUTURE SOLUTION LX”
  • Improves radiance Often Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Ultimune Power Infusing Concentrate”
    • “faded pimple marks — White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Benefiance Wrinkle Smoothing Eye Cream”
  • Lightweight and effective moisturizers Often Mentioned
    • “Airy-soft texture — Essential Energy Hydrating Cream”
    • “absorbs quickly — White Lucent Brightening Gel Cream”
    • “Skin feels plump — Essential Energy Hydrating Cream”
  • Firming and line-reducing moisturizers Often Mentioned
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — VITAL PERFECTION”
    • “wrinkles look softer — Benefiance Wrinkle Smoothing Cream Enriched”
    • “Diminished appearance of fine lines — Bio-Performance Advanced Super Revitalizing Cream”
  • High price point Mostly Mentioned
    • “Very expensive for the size — Benefiance Wrinkle Smoothing Eye Cream”
    • “Expensive, pricey, high cost for the amount. — Ultimune Power Infusing Concentrate”
    • “expensive, investment piece, pricey for the amount, luxury cost — VITAL PERFECTION”
  • Strong fragrance Often Mentioned
    • “old lady smell — Eudermine Revitalizing Essence”
    • “Strong scent, alcohol smell, potential irritation for sensitive skin. — Ultimune Power Infusing Concentrate”
    • “overpowering scent, too perfumed, smell lingers, headache-inducing — VITAL PERFECTION”
  • Skin irritation Sometimes Noted
    • “Caused some irritation — Bio-Performance Advanced Super Revitalizing Cream”
    • “Stings eyes — Ultimate Sun Protector Lotion”
    • “Caused burning and redness — Benefiance Wrinkle Smoothing Eye Cream”
  • Packaging issues Sometimes Noted
    • “heavy to travel — Eudermine Revitalizing Essence”
    • “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Ultimune Power Infusing Concentrate”
    • “heavy jar, waste of plastic, faulty pump (on dispenser versions) — VITAL PERFECTION”

Sources: lovi.care, sephora.com, macys.com, shiseido.com, ulta.com, amazon.com, and more

Questions and answers

Is Shiseido good for oily skin?

Shiseido is good for oily skin when choosing specific items, as Lovi rates the Shiseido-focused routine High for oily skin. Products like the Treatment Softener and Deep Cleansing Foam fit oily skin well, while the Shiseido products on this page may feature strong fragrance.

Is Shiseido worth it?

Shiseido may be worth it for shoppers seeking deep hydration and luxurious textures, though the Shiseido products on this page often come with a high price point and strong fragrance. Lovi rates Shiseido routines High for sensitive skin, oily skin, combination skin, and acne-prone skin, and Average for dry skin.

What are Shiseido's best products?

Shiseido's best products for the face include the Essential Energy Hydrating Cream, Benefiance Wrinkle Smoothing Cream Enriched, and Eudermine Revitalizing Essence, which all rate High or Superior for multiple skin types. Lovi rates the brand-focused routines as High for sensitive, oily, combination, and acne-prone skin, and Average for dry skin.

Which Shiseido moisturizer is best for dry skin?

Essential Energy Hydrating Cream is the best Shiseido moisturizer for dry skin, followed by Benefiance Wrinkle Smoothing Cream Enriched as a high-fitting option and Bio-Performance Skin Filler as an average choice. Hyaluronic acid helps provide deep hydration to keep skin feeling soft and smooth.

Dermatologic Therapy, 2022

Does Shiseido cause breakouts?

Shiseido is unlikely to cause breakouts for most users, as the Shiseido products on this page generally feature favorable fit levels for acne-prone skin, though reviewers sometimes note skin irritation. Lovi rates acne-prone skin fit as High for products such as Essential Energy Hydrating Cream and Eudermine Revitalizing Essence.

Is Shiseido fragrance-free?

No, the Shiseido products on this page are not fragrance-free, as fifteen out of the twenty items list added fragrance. Some reviewers note that the strong scent may cause skin irritation for certain users.

What are the key ingredients in Shiseido products?

The key ingredients in the Shiseido products on this page include glycerin and hyaluronic acid. Hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

How do I build a Shiseido skincare routine?

To build a Shiseido skincare routine for dry skin, start your morning by cleansing with Clarifying Cleansing Foam, followed by Eudermine Revitalizing Essence, Essential Energy Hydrating Cream, and a sunscreen. In the evening, use Clarifying Cleansing Foam, Ultimune Power Infusing Concentrate, and Essential Energy Hydrating Cream. Lovi rates the Shiseido-focused routine for dry skin as Average.

Where can I buy Shiseido, and how much does it cost?

Shiseido products on this page are available from stores in the United Kingdom. Prices typically range from £32.99 to £62.61, with most items priced between £42.00 and £58.04.

What are good alternatives to Shiseido?

Good alternatives to Shiseido include Biore, Hada Labo, SK-II, Shiseido Senka, DHC, and Pair, which all have dedicated pages on Lovi. Lovi rates the Biore-focused routine High for dry skin and Superior for sensitive skin, making it a strong alternative for those skin types.

Shiseido vs Biore: which is better?

Lovi rates Shiseido High for sensitive skin, while Biore rates Superior. Reviewers mention that Shiseido offers luxurious textures and deep hydration, though some note a high price point and strong fragrance.

Who owns Shiseido, and where is it from?

Shiseido is a Japanese brand founded in 1872, owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Is Shiseido cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Shiseido as cruelty-free.

Is Shiseido good for dry skin?

Lovi rates Shiseido's routine Average for dry skin. For individual moisturizers on this page, Lovi rates Essential Energy Hydrating Cream and Benefiance Wrinkle Smoothing Cream Enriched High for dry skin, while other products vary.

Which Shiseido cleanser is best for oily skin?

Deep Cleansing Foam is the best choice, as Lovi rates it High for oily skin. Clarifying Cleansing Foam is rated Average, and Complete Cleansing Microfoam is rated Low.

Is Shiseido good for sensitive skin?

Yes, Shiseido is well-suited for sensitive skin, as Lovi rates sensitive skin High for several brand-focused routines and products like Eudermine Revitalizing Essence. Reviewers often mention deep hydration alongside occasional skin irritation, while some Shiseido products on this page are fragrance-free.

Which Shiseido sunscreen is best for sensitive skin?

The best Shiseido sunscreen for sensitive skin is Benefiance Wrinkle Smoothing Day Cream, followed by Essential Energy Hydrating Day Cream and Ultimate Sun Protector Lotion.

Is Shiseido good for acne-prone skin?

Shiseido is a good option for acne-prone skin, as Lovi rates the Shiseido-focused routine High for this skin type. Reviewers frequently mention that the products offer deep-cleansing and efficient cleansers.

Is Shiseido good for skin with dark spots?

Yes, Shiseido is well suited for skin with dark spots, as Lovi rates several of its moisturizers and toners High for this skin concern. Products like White Lucent Brightening Gel Cream help improve radiance, though the Shiseido products on this page often carry a strong fragrance that may cause irritation for some users.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is Shiseido good for mature skin?

Yes, Shiseido is well suited for mature skin, with Lovi rating several of its moisturizers and eye creams High or Superior for this skin type. Reviewers often mention that these firming and line-reducing formulas help improve radiance and provide deep hydration.

Dermatologic Therapy, 2022Journal of Ethnopharmacology, 2007

Research behind Shiseido's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play