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NIVEA vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and Shiseido are heritage skincare brands, with the German brand founded in 1911 and the Japanese brand established in 1872. Both brands are beloved for their versatile sunscreens, targeted serums, and nourishing moisturizers formulated with hydrating glycerin to support the skin barrier. While the first brand suits sensitive skin and acne-prone skin best with gentle balancing ingredients, the latter serves sensitive skin and mature skin with meticulous daily care. They differ in their specific standout offerings and corporate origins, yet both effectively improve stratum corneum hydration through careful formulations.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular NIVEA and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs Shiseido products

People Say

NIVEAShiseido
  • Deep hydration and moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Softens and smooths skin Mostly MentionedOften Mentioned
    • “Makes my face feel smooth and soft. — NIVEA Soft”
    • “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
    • “skin feels smooth — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
  • Unbeatable and good value Often MentionedNot noted
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
    • “absolute steal for the price — NIVEA DERMA SKIN CLEAR”
  • Luxurious texture Not notedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
  • Pleasant scent and feel Rarely NotedSometimes Noted
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
    • “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
    • “Fresh floral scent — Shiseido Essential Energy Hydrating Cream”
    • “smells really nice — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Versatility and multi-purpose use Often MentionedNot noted
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
  • Strong fragrance and scent issues Sometimes NotedOften Mentioned
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
    • “smells like men's hairspray — NIVEA DERMA SKIN CLEAR”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Greasy or oily residue Often MentionedRarely Noted
    • “Stays tacky and shiny — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “A little too much (too greasy) — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

NIVEA vs Shiseido routines for dry skin

Buy NIVEA routine · SAR 974.09 · 82% fitBuy Shiseido routine · SAR 2,211.82 · 81% fitSee multi-brand routine · 96% fit

NIVEA vs Shiseido routines for oily skin

Buy NIVEA routine · SAR 1,178.96 · 87% fitBuy Shiseido routine · SAR 2,494.74 · 84% fitSee multi-brand routine · 97% fit

NIVEA vs Shiseido routines for combination skin

Buy NIVEA routine · SAR 1,165.77 · 87% fitBuy Shiseido routine · SAR 2,213.02 · 84% fitSee multi-brand routine · 97% fit

Questions and answers

NIVEA or Shiseido: which is better?

Both NIVEA and Shiseido offer products on this page that achieve equal high fit levels across all skin types. Shoppers looking for value often choose NIVEA for its versatile moisturizers and softening effects, whereas Shiseido is favored for its luxurious textures and deep hydration.

What is the difference between NIVEA and Shiseido?

NIVEA tends to provide versatile and budget-friendly products with a strong focus on soothing and blemish care, whereas Shiseido is known for its luxurious textures and deep-cleansing formulations. Hyaluronic acid helps provide deep hydration across the products on this page for both brands.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

NIVEA or Shiseido for dry skin?

Both NIVEA and Shiseido offer products on this page that provide a High routine fit for dry skin. Shiseido features deep hydration and luxurious textures, while NIVEA provides good value and versatile multi-use moisturizers.

NIVEA or Shiseido: which moisturizer is better?

Both NIVEA and Shiseido offer moisturizers with High fit levels for dry skin on this page, but NIVEA is better known for versatile multi-use formulas while Shiseido is favored for deep hydration and luxurious textures.

Which is more affordable, NIVEA or Shiseido?

NIVEA is more affordable, as Shiseido has a high price point among the products on this page.

Between NIVEA and Shiseido, which brand is older and when were they founded?

Shiseido is the older brand, having been founded in Japan in 1872, whereas NIVEA was founded in Germany in 1911.

How do the key active ingredients compare between NIVEA and Shiseido products on this page?

NIVEA products on this page feature glycerin as a key ingredient, whereas Shiseido products on this page include both glycerin and hyaluronic acid. Hyaluronic acid helps provide deep hydration and improve signs of skin aging.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Drug Delivery, 2017

Which brand has more fragrance-free options among its products?

NIVEA has more fragrance-free options among the products on this page, with 3 out of 9 products listing no fragrance, compared to Shiseido where 5 out of 20 products are fragrance-free.

NIVEA or Shiseido for oily skin?

Both NIVEA and Shiseido offer products on this page that achieve a High Lovi fit level for oily skin. Reviewers note that NIVEA helps with soft and smooth skin and good value, while Shiseido provides deep hydration and luxurious textures.

NIVEA or Shiseido: which sunscreen is better?

Both NIVEA and Shiseido offer sunscreens with High fit levels for various skin types on the products on this page. Shiseido provides options like Essential Energy Hydrating Day Cream that achieve Superior fit levels for mature skin, while NIVEA offers well-tolerated formulas featuring glycerin.

NIVEA or Shiseido for sensitive skin?

Both NIVEA and Shiseido achieve a High routine fit level for sensitive skin based on the products on this page.

NIVEA or Shiseido for acne-prone skin?

Both NIVEA and Shiseido provide high routine fit for acne-prone skin on the products on this page. Reviewers note that NIVEA offers blemish-clearing serums.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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