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Anua vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Shiseido are prominent Asian skincare brands that offer thoughtfully crafted moisturizers, cleansers, serums, and toners. While the Korean brand features hyaluronic acid, heartleaf, and niacinamide to suit dry and oily acne-prone skin best, the Japanese house relies on glycerin to provide gentle daily care for sensitive and mature skin. Both lines differ primarily in their ingredient philosophies and targeted regional traditions, giving users distinct pathways toward refined hydration and blemish care.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Anua and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Shiseido products

People Say

AnuaShiseido
  • Deep hydration and moisture Sometimes NotedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
  • Skin brightening and glow Often MentionedOften Mentioned
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Lightweight texture and absorption Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Skin smoothing and texture improvement Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
  • Luxurious and elegant texture Rarely NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “absorbs quickly — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
  • Pore cleansing and care Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “pores visibly tightened — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • High price point Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent issues Rarely NotedOften Mentioned
    • “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “medicinal smell — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Breakouts and acne Often MentionedRarely Noted
    • “Clogs my pores — Shiseido FUTURE SOLUTION LX”
    • “caused small bumps — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Shiseido routines for dry skin

Buy Anua routine · £101.40 · 85% fitBuy Shiseido routine · £251.59 · 74% fitSee multi-brand routine · 99% fit

Anua vs Shiseido routines for oily skin

Buy Shiseido routine · £342.29 · 84% fitBuy Anua routine · £176.18 · 82% fitSee multi-brand routine · 97% fit

Anua vs Shiseido routines for combination skin

Buy Anua routine · £122.79 · 82% fitBuy Shiseido routine · £296.92 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

Anua or Shiseido: which is better?

Both Anua and Shiseido offer great options, but Anua is a better fit for dry skin with a High routine fit compared to Shiseido's Average fit. Anua also stands out for pore cleansing and has no fragrance listed across the products on this page.

What is the difference between Anua and Shiseido?

Anua focuses on gentle, fragrance-free formulas that help with pore care, whereas Shiseido offers luxurious textures that provide deep hydration. Anua is better for dry skin, while both brands fit oily skin, combination skin, sensitive skin, acne-prone skin, mature skin, skin with dark spots, and dry sensitive skin equally well. Niacinamide helps reduce pigmentation and control skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or Shiseido for dry skin?

Anua fits dry skin better than Shiseido, with an overall routine fit of High compared to Shiseido's Average. Furthermore, every product on the Anua page lists no fragrance in its ingredients, whereas many Shiseido products contain fragrance.

Anua or Shiseido: which cleanser is better?

Anua offers better pore cleansing and care for the products on this page, while Shiseido provides deep-cleansing and efficient cleansers with luxurious textures. Anua lists no fragrance across its products, whereas most Shiseido cleansers on this page contain fragrance.

Which is more affordable, Anua or Shiseido?

Anua is more affordable, whereas Shiseido has a high price point across the products on this page.

Anua or Shiseido: which brand is better for pore cleansing and care?

Anua does better for pore cleansing and care than Shiseido. The products on this page for Anua feature pore-focused ingredients like heartleaf and BHA, whereas Shiseido products on this page face more reviews noting breakouts.

Anua or Shiseido: which brand has a stronger fragrance or scent issues?

Shiseido is more likely to have a stronger fragrance or scent issues, as 15 of the 20 products on its page list fragrance while every product on the Anua page lists no fragrance.

Anua or Shiseido: which brand performs better for deep hydration and moisture?

Shiseido performs better for deep hydration and moisture based on reviewer feedback on the products on this page. Topical sodium hyaluronate helps improve skin hydration by drawing and holding moisture in the skin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or Shiseido for oily skin?

Both Anua and Shiseido offer a High routine fit for oily skin based on the products on this page. Reviewers note that Anua is better for pore cleansing and care, while Shiseido offers deeper hydration and more luxurious textures.

Anua or Shiseido: which moisturizer is better?

Anua offers a better overall moisturizer fit on this page, achieving a Superior level for dry skin compared to Shiseido's Average level. Additionally, every product on the Anua page lists no fragrance, whereas most Shiseido moisturizers include fragrance.

Anua or Shiseido for sensitive skin?

Both Anua and Shiseido offer a High routine fit for sensitive skin, though Anua has the advantage of listing no fragrance across the products on this page while Shiseido includes strong fragrance in several formulations. Reviewers note that Anua helps with gentle and non-irritating care, whereas Shiseido is more prone to skin irritation issues.

Anua or Shiseido: which sunscreen is better?

Anua offers a superior sunscreen fit with its Heartleaf Silky Moisture Sun Cream, which achieves a High fit across sensitive, dry, and oily skin types on this page. In contrast, Shiseido features sunscreens with varying fit levels, including lower ratings such as a Low fit for oily skin on the Ultimate Sun Protector Lotion.

Anua or Shiseido for acne-prone skin?

Anua has a High fit for acne-prone skin on the products on this page and tends to do better with pore cleansing, while Shiseido also offers a High routine fit for this skin type. Niacinamide helps control skin pigmentation and aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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