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NIVEA vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and Shiseido are heritage skincare brands, with the German brand founded in 1911 and the Japanese brand founded in 1872. NIVEA is known for reliable sunscreens, targeted serums, and nourishing moisturizers formulated with glycerin, suiting oily acne-prone skin and oily skin best, while Shiseido offers moisturizers, cleansers, sunscreens, and serums that suit sensitive skin and mature skin best. Both brands incorporate glycerin to improve stratum corneum hydration and barrier function. They primarily differ in their geographic origin, ownership, and specific formulation approaches tailored to different skin types.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular NIVEA and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs Shiseido products

People Say

NIVEAShiseido
  • Deep hydration and moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Softens and smooths skin Mostly MentionedOften Mentioned
    • “Makes my face feel smooth and soft. — NIVEA Soft”
    • “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
    • “skin feels smooth — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
  • Unbeatable and good value Often MentionedNot noted
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
    • “absolute steal for the price — NIVEA DERMA SKIN CLEAR”
  • Luxurious texture Not notedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
  • Pleasant scent and feel Rarely NotedSometimes Noted
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
    • “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
    • “Fresh floral scent — Shiseido Essential Energy Hydrating Cream”
    • “smells really nice — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Versatility and multi-purpose use Often MentionedNot noted
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
  • Strong fragrance and scent issues Sometimes NotedOften Mentioned
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
    • “smells like men's hairspray — NIVEA DERMA SKIN CLEAR”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Greasy or oily residue Often MentionedRarely Noted
    • “Stays tacky and shiny — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “A little too much (too greasy) — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

NIVEA vs Shiseido routines for dry skin

See multi-brand routine · 98% fit

NIVEA vs Shiseido routines for oily skin

See multi-brand routine · 97% fit

NIVEA vs Shiseido routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

NIVEA or Shiseido: which is better?

Both brands offer products on this page that perform well, with NIVEA rated as a High fit and Shiseido rated as an Average fit for dry skin routines. Shiseido provides deep hydration and luxurious textures, while NIVEA offers versatile and good value moisturizers.

What is the difference between NIVEA and Shiseido?

NIVEA and Shiseido differ mainly in value and texture, as the products on this page show NIVEA is better for good value and versatile multi-use, whereas Shiseido is known for a luxurious texture and deep hydration.

NIVEA or Shiseido for dry skin?

For dry skin, NIVEA offers a High routine fit on this page, whereas Shiseido provides an Average fit. NIVEA delivers good value and softens skin effectively, while Shiseido products on this page feature key ingredients like hyaluronic acid that may help with hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

NIVEA or Shiseido: which moisturizer is better?

NIVEA and Shiseido both offer products on this page that provide deep hydration. Shiseido features luxurious textures and deep hydration, while NIVEA provides versatile multi-use moisturizers.

Which is more affordable, NIVEA or Shiseido?

NIVEA is more affordable, as Shiseido products on this page often come with a high price point. Reviewers note that NIVEA offers unbeatable and good value compared to Shiseido.

NIVEA or Shiseido: which brand is better for mature skin?

Both NIVEA and Shiseido fit mature skin with a High Lovi level across the products on this page. Reviewers report that Shiseido offers firming and line-reducing moisturizers and luxurious textures, while NIVEA provides versatile multi-use moisturizers and blemish-clearing serums.

NIVEA or Shiseido: which brand offers better options for fading dark spots?

Both NIVEA and Shiseido offer products with High Lovi fit levels for skin with dark spots. Shiseido features several specialized options, such as Eudermine Revitalizing Essence and Benefiance Wrinkle Smoothing Day Cream, which help brighten skin.

NIVEA or Shiseido: how do their product scent and fragrance profiles compare?

NIVEA and Shiseido both feature strong fragrance across many of their products on this page, with NIVEA listing fragrance in six of its nine products and Shiseido including it in fifteen of its twenty formulas.

NIVEA or Shiseido for oily skin?

Both NIVEA and Shiseido offer products on this page that achieve a High Lovi fit for oily skin. Shiseido's selection may provide deep hydration and luxurious textures, while NIVEA is often noted for its good value.

NIVEA or Shiseido: which sunscreen is better?

Both NIVEA and Shiseido offer sunscreens on the products on this page, with NIVEA achieving a High Lovi fit level for combination, sensitive, dark spot, mature, oily, acne-prone, and oily acne-prone skin types. Shiseido's Benefiance Wrinkle Smoothing Day Cream and Essential Energy Hydrating Day Cream reach a Superior Lovi fit level for mature and dry sensitive skin.

NIVEA or Shiseido for sensitive skin?

Both NIVEA and Shiseido offer products with a high routine fit level for sensitive skin on this page. Shiseido provides deep hydration, while NIVEA helps soften and smooth skin.

NIVEA or Shiseido for acne-prone skin?

Both NIVEA and Shiseido offer products on this page that are well-suited for acne-prone skin, with Lovi rating their routines as High for this skin type.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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