Some By Mi vs Shiseido
Some By Mi and Shiseido are a 2016 Korean skincare brand and an 1872 Japanese skincare brand, respectively. Some By Mi covers serums, cleansers, toners, moisturizers, and more, built around niacinamide, centella asiatica, and salicylic acid, while the Japanese counterpart is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. The first brand fits dry sensitive skin and sensitive skin best, whereas the second suits sensitive skin and mature skin best, offering gentle yet effective daily care. They differ in their heritage, specific targeted concerns, and active compounds, as clinical study findings show that glycerin significantly improved stratum corneum hydration.
Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.
kedglobal.compreqin.comtracxn.com
Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.
corp.shiseido.comen.wikipedia.orgmarketscreener.com
This page compares some of the most popular Some By Mi and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Some By Mi vs Shiseido products
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AHA-BHA-PHA 30 Days Miracle Toner
£11.70
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Retinol Intense Reactivating Serum
£19.70
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AHA-BHA-PHA 30 Days Miracle Acne Clear Foam
£14.00
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AHA BHA PHA 30 Days Miracle Serum
£17.95
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Retinol Intense Advanced Triple Action Eye Cream
£12.35
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Super Matcha Pore Clean Clay Mask
£15.99
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Beta Panthenol Repair Cream
£15.75
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Yuja Niacin Brightening Moisture Gel Cream
£11.90
People Say
Deep Hydration and Moisture Not notedMostly Mentioned
- “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
- “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
Gentle Formula and Soothing Mostly MentionedSometimes Noted
- “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
- “doesn't strip dry my skin — Some By Mi Super Matcha Pore Clean Clay Mask”
- “Calmed my retinol burn overnight — Some By Mi Beta Panthenol Repair Cream”
- “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
Skin Texture and Smoothing Mostly MentionedOften Mentioned
- “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
- “wrinkles look softer — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
Brightening and Radiance Often MentionedOften Mentioned
- “Fades dark spots — Some By Mi Galactomyces Pure Vitamin C Glow Serum”
- “skin looks visibly brighter — Some By Mi Yuja Niacin Anti Blemish Serum”
- “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
- “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
Lightweight and Fast Absorption Often MentionedOften Mentioned
- “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
- “absorbs quickly — Some By Mi Snail Truecica Miracle Repair Serum”
- “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
- “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
Scent Preferences Sometimes NotedSometimes Noted
- “smells like fresh lemons — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
- “smells like fresh lemons — Some By Mi Yuja Niacin Anti Blemish Serum”
- “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
- “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
Strong Scent and Fragrance Often MentionedOften Mentioned
- “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”
- “Smells like mouthwash — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
- “old lady smell — Shiseido Eudermine Revitalizing Essence”
- “Strong scent, alcohol smell, potential irritation for sensitive skin. — Shiseido Ultimune Power Infusing Concentrate”
Price and Value Rarely NotedMostly Mentioned
- “expensive — Some By Mi Super Matcha Pore Clean Clay Mask”
- “Too expensive for 50ml — Some By Mi Beta Panthenol Repair Cream”
- “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
Drying and Dehydration Often MentionedRarely Noted
- “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
- “left my skin squeaky dry — Shiseido Clarifying Cleansing Foam”
- “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
Some By Mi vs Shiseido routines for dry skin
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Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
£12.51
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Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning
£13.98
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Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
£11.90
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SPF
V10 Hyal Air Fit Sunscreen
Morning
£16.10
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
£13.58
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Serum or Treatment
Snail Truecica Miracle Repair Serum
Evening · Once a week
£21.45
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
£17.00
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Cleanser
Clarifying Cleansing Foam
Morning · Evening · Once a week
£32.99
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Hydrating Toner
Eudermine Revitalizing Essence
Morning
£61.41
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Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
£42.00
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SPF
Torriden DIVE-IN Mild Sunscreen
Morning
£22.00
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
£13.58
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Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
£62.61
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
£17.00
Buy Some By Mi routine · £90.42 · 91% fit
Buy Shiseido routine · £251.59 · 74% fitSee multi-brand routine · 99% fit
Some By Mi vs Shiseido routines for oily skin
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Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
£12.51
-
Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning · Once a week
£13.98
-
Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
£11.90
-
SPF
V10 Hyal Air Fit Sunscreen
Morning
£16.10
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
£17.00
-
Cleansing Toner
AHA-BHA-PHA 30 Days Miracle Toner
Evening
£11.70
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Serum or Treatment
AHA BHA PHA 30 Days Miracle Serum
Evening · Once a week
£17.95
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
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Cleansing Mask
Super Matcha Pore Clean Clay Mask
Once a week
£15.99
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Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
£37.99
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
£61.41
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Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
£42.00
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SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
£11.29
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Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
£17.00
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Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
£29.00
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Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
£62.61
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
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Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
£61.99
Buy Some By Mi routine · £120.03 · 87% fit
Buy Shiseido routine · £342.29 · 84% fitSee multi-brand routine · 97% fit
Some By Mi vs Shiseido routines for combination skin
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Cleanser
Snail Truecica Miracle Repair Low pH Gel Cleanser
Morning · Evening · Once a week
£12.51
-
Hydrating Toner
Snail Truecica Miracle Repair Toner
Morning · Once a week
£13.98
-
Moisturizer
Yuja Niacin Brightening Moisture Gel Cream
Morning · Evening · Once a week
£11.90
-
SPF
V10 Hyal Air Fit Sunscreen
Morning
£16.10
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
£23.92
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Cleansing Toner
AHA-BHA-PHA 30 Days Miracle Toner
Evening
£11.70
-
Serum or Treatment
AHA BHA PHA 30 Days Miracle Serum
Evening · Once a week
£17.95
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Super Matcha Pore Clean Clay Mask
Once a week
£15.99
-
Cleanser
Deep Cleansing Foam
Morning · Evening · Once a week
£37.99
-
Hydrating Toner
Eudermine Revitalizing Essence
Morning · Once a week
£61.41
-
Moisturizer
Essential Energy Hydrating Cream
Morning · Evening · Once a week
£42.00
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
£23.92
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Cleansing Toner
REN Clean Skincare Ready Steady Glow Daily AHA Tonic
Evening
£30.99
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Serum or Treatment
Ultimune Power Infusing Concentrate
Evening · Once a week
£62.61
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
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Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
£19.00
Buy Some By Mi routine · £126.95 · 88% fit
Buy Shiseido routine · £296.92 · 82% fitSee multi-brand routine · 96% fit
Questions and answers
Some By Mi or Shiseido: which is better?
Some By Mi is better for dry skin and dry sensitive skin on the products on this page, while both brands offer equal fit levels for oily, combination, acne-prone, and mature skin. Some By Mi also features fragrance-free options across every product on this page, whereas most Shiseido products contain fragrance. Niacinamide helps reduce cutaneous pigmentation and melanosome transfer.
What is the difference between Some By Mi and Shiseido?
Some By Mi is generally better for dry skin and dry sensitive skin, whereas Shiseido is often noted for a higher price point. Niacinamide helps reduce cutaneous pigmentation and suppress melanosome transfer.
Some By Mi or Shiseido for dry skin?
Some By Mi is the better choice for dry skin, as Lovi rates its routine as Superior compared to Shiseido's Average fit level.
Some By Mi or Shiseido: which cleanser is better?
Some By Mi is better for deep pore cleansing without the strong fragrance found in many Shiseido cleansers. The products on this page help provide deep pore cleansing while keeping formulas gentle.
Which is more affordable, Some By Mi or Shiseido?
Some By Mi is more affordable than Shiseido, as price and value is an area where Some By Mi performs better.
Some By Mi or Shiseido: which brand is better for dry sensitive skin?
Some By Mi is better for dry sensitive skin, as Lovi rates its routine as Superior compared to Shiseido's High. Reviewers note that Some By Mi helps provide a gentler, more soothing formula with no fragrance across the products on this page.
Which brand has a stronger scent or fragrance across its products, Some By Mi or Shiseido?
Shiseido is more likely to have a stronger scent because 15 of its 20 products list fragrance in their ingredients, whereas every product from Some By Mi on this page lists no fragrance.
Some By Mi or Shiseido: which brand offers better results for skin texture and smoothing?
Some By Mi offers better results for skin texture and smoothing. Reviewers frequently note its skin-smoothing textures, and the products on this page help improve skin texture.
Some By Mi or Shiseido for oily skin?
Both Some By Mi and Shiseido fit oily skin well, as the products on this page achieve a High Lovi fit level for this skin type.
Some By Mi or Shiseido: which moisturizer is better?
Some By Mi provides the better moisturizer options on this page, as its routine fit for dry skin reaches a Superior level compared to Shiseido's Average rating. Reviewers note that Some By Mi moisturizers offer excellent textures and lower price points, while every product on the page lists no fragrance.
Some By Mi or Shiseido for sensitive skin?
Some By Mi is the better choice for sensitive skin because Lovi rates its routine as Superior compared to High for Shiseido. Furthermore, every product on the Some By Mi page lists no fragrance, whereas most Shiseido products on the page contain fragrance.
Some By Mi or Shiseido: which sunscreen is better?
Some By Mi provides the better sunscreen on this page, the V10 Hyal Air Fit Sunscreen, which holds a High Lovi fit for oily skin and sensitive skin. Shiseido features several sunscreens like the Ultimate Sun Protector Lotion, which carries a Low fit for skin with dark spots and a Low fit for oily skin.
Some By Mi or Shiseido for acne-prone skin?
Both Some By Mi and Shiseido offer products that work well for acne-prone skin. The products on this page for acne-prone skin are rated High by Lovi for both brands.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Topical menthol--a human model for cold pain by activation and sensitization of C nociceptors
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Psychophysical study of the effects of topical application of menthol in healthy volunteers
HelixComplex snail mucus as a potential technology against O3 induced skin damage
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Ethosomes of Phenylethyl Resorcinol as Vesicular Delivery System for Skin Lightening Applications
The use of green tea extract in cosmetic formulations: not only an antioxidant active ingredient
Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Allergy to oxidized limonene and linalool is frequent in the U.K
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Anatomical site differences of sodium lauryl sulfate-induced irritation: randomized controlled trial
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Functional properties and skin care effects of sodium trehalose sulfate
Transdermal Delivery of Baicalin Based on Bio-Vesicles and Its Efficacy in Antiaging of the Skin
Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability
New Chalcone-Derived Molecule for the Topical Regulation of Hyperpigmentation and Skin Aging
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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