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NIVEA vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and Shiseido are a German skincare brand founded in 1911 and a Japanese skincare brand founded in 1872, respectively. NIVEA is deeply loved for its reliable sunscreens, targeted serums, and nourishing moisturizers, all thoughtfully formulated with glycerin, while the Japanese brand is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, also formulated with key ingredients like glycerin. The German line suits combination skin and sensitive skin best, whereas the latter suits sensitive skin and mature skin best, offering gentle yet effective daily care. They differ as the former relies on formulas that respect natural balance, and through meticulous formulations, both use ingredients like glycerin that improve stratum corneum hydration and barrier function.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular NIVEA and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs Shiseido products

People Say

NIVEAShiseido
  • Deep hydration and moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Softens and smooths skin Mostly MentionedOften Mentioned
    • “Makes my face feel smooth and soft. — NIVEA Soft”
    • “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
    • “skin feels smooth — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
  • Unbeatable and good value Often MentionedNot noted
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
    • “absolute steal for the price — NIVEA DERMA SKIN CLEAR”
  • Luxurious texture Not notedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
  • Pleasant scent and feel Rarely NotedSometimes Noted
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
    • “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
    • “Fresh floral scent — Shiseido Essential Energy Hydrating Cream”
    • “smells really nice — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Versatility and multi-purpose use Often MentionedNot noted
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
  • Strong fragrance and scent issues Sometimes NotedOften Mentioned
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
    • “smells like men's hairspray — NIVEA DERMA SKIN CLEAR”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Greasy or oily residue Often MentionedRarely Noted
    • “Stays tacky and shiny — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “A little too much (too greasy) — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

NIVEA vs Shiseido routines for dry skin

See multi-brand routine · 97% fit

NIVEA vs Shiseido routines for oily skin

See multi-brand routine · 95% fit

NIVEA vs Shiseido routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

NIVEA or Shiseido: which is better?

NIVEA and Shiseido both offer great options depending on your budget, with NIVEA providing unbeatable value and Shiseido delivering luxurious textures for deep hydration. For dry skin specifically, Lovi rates the NIVEA routine High and the Shiseido routine Average.

What is the difference between NIVEA and Shiseido?

Shiseido is a Japanese brand founded in 1872 that tends to provide deep hydration and luxurious textures with key ingredients like glycerin and hyaluronic acid, while NIVEA is a German brand founded in 1911 that helps soften skin and offers good value with key ingredients like glycerin. Lovi rates Shiseido as having a High fit for mature skin and skin with dark spots, and NIVEA as having a High fit for combination and sensitive skin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Drug Delivery, 2017

NIVEA or Shiseido for dry skin?

For dry skin, NIVEA has a High routine fit while Shiseido has an Average routine fit according to the products on this page. Shiseido features deep hydration as a major strength, whereas NIVEA provides versatile multi-use moisturizers that help soften the skin.

NIVEA or Shiseido: which moisturizer is better?

Shiseido is often better for luxury textures and deep hydration, while NIVEA is better for good value and multi-purpose use. Shiseido features a higher concentration of hyaluronic acid, which helps improve skin hydration and anti-aging effects.

Dermatologic Therapy, 2022Drug Delivery, 2017

Which is more affordable, NIVEA or Shiseido?

NIVEA is more affordable, as Shiseido is often noted by reviewers for having a high price point. NIVEA also offers unbeatable and good value across the products on this page.

NIVEA or Shiseido: which brand has more products with a fragrance?

Shiseido has more products with a fragrance, featuring scented formulas across 15 of its 20 products on this page.

NIVEA or Shiseido for oily skin?

Both NIVEA and Shiseido offer products with a High routine fit for oily skin. Shiseido provides deep hydration and luxurious textures, while NIVEA delivers good value and versatility.

NIVEA or Shiseido: which sunscreen is better?

Both NIVEA and Shiseido offer sunscreens on the products on this page, but NIVEA stands out with high Lovi fit levels across multiple skin types like oily and acne-prone skin, whereas Shiseido's sunscreens vary widely from low to superior fit depending on the specific product.

NIVEA or Shiseido for sensitive skin?

Both NIVEA and Shiseido fit sensitive skin with a High routine fit level. Reviewers mention that NIVEA offers versatile multi-use moisturizers and blemish-clearing serums, while Shiseido provides deep hydration and luxurious textures.

NIVEA or Shiseido for acne-prone skin?

Both NIVEA and Shiseido provide products that have a High Lovi fit level for acne-prone skin. Shiseido features options like Essential Energy Hydrating Cream, while NIVEA offers products such as UV Deep Protect & Care Gel.

NIVEA or Shiseido for mature skin?

Both NIVEA and Shiseido offer products with a High routine fit for mature skin. NIVEA delivers a High routine fit alongside versatile multi-use options, while Shiseido features specialized items like the Essential Energy Hydrating Day Cream with a Superior fit level.

NIVEA or Shiseido for skin with dark spots?

Both NIVEA and Shiseido offer products with a High Lovi fit for skin with dark spots. Shiseido's products on this page often provide deep hydration and improve radiance, while NIVEA provides good value.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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