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Beauty of Joseon vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Shiseido are renowned Asian skincare brands offering thoughtful collections of moisturizers, serums, sunscreens, and cleansers. Beauty of Joseon features niacinamide, glycerin, and hyaluronic acid to best suit dry and sensitive skin, while Shiseido incorporates glycerin to primarily nurture sensitive and mature skin. Both brands provide gentle, effective daily care, though they differ in their specific targeted formulations and country of origin.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Beauty of Joseon and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Shiseido products

People Say

Beauty of JoseonShiseido
  • Deep hydration and moisturization Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Unique or pleasant texture Often MentionedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Gentle and non-irritating formulas Mostly MentionedRarely Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Glow, radiance and brightening Sometimes NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Fast absorption and skin softening Sometimes NotedOften Mentioned
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
  • Calms redness and controls oil Sometimes NotedRarely Noted
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “controls oiliness — Shiseido Treatment Softener”
  • Scent and fragrance issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirt — Beauty of Joseon Ginseng Essence Water”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Lack of hydration or ineffectiveness Often MentionedSometimes Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “No change in deep wrinkles — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “No noticeable difference, not moisturizing enough on its own. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”

Beauty of Joseon vs Shiseido routines for dry skin

Buy Beauty of Joseon routine · £76.43 · 87% fitBuy Shiseido routine · £251.59 · 74% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs Shiseido routines for oily skin

Buy Shiseido routine · £342.29 · 84% fitBuy Beauty of Joseon routine · £119.89 · 80% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs Shiseido routines for combination skin

Buy Shiseido routine · £296.92 · 82% fitBuy Beauty of Joseon routine · £107.15 · 81% fitSee multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Shiseido: which is better?

Beauty of Joseon and Shiseido both offer products on this page that perform well, with Beauty of Joseon being a better fit for dry skin and Shiseido achieving a High fit for mature skin. Reviewers note that Beauty of Joseon tends to have gentler formulas, while Shiseido is often praised for its deep hydration and luxurious textures.

What is the difference between Beauty of Joseon and Shiseido?

Beauty of Joseon focuses on gentle, fragrance-free formulas that are well-suited for dry and sensitive skin types, while Shiseido emphasizes luxurious textures and advanced anti-aging routines that fit mature skin very well.

Beauty of Joseon or Shiseido for dry skin?

Beauty of Joseon is the better fit for dry skin, as Lovi rates its routine as High while Shiseido's is Average. Beauty of Joseon's products on this page frequently use hydrating ingredients like hyaluronic acid, which helps improve skin hydration.

Dermatologic Therapy, 2022

Beauty of Joseon or Shiseido: which cleanser is better?

Both Beauty of Joseon and Shiseido offer effective cleansers, but Beauty of Joseon is a better choice for gentle care since its products on this page list no fragrance and reviewers frequently praise its gentle, non-irritating formulas.

Which is more affordable, Beauty of Joseon or Shiseido?

Beauty of Joseon is more affordable, as Shiseido has a high price point.

Beauty of Joseon or Shiseido: which has better options for mature skin?

Shiseido provides better options for mature skin, achieving a High routine fit compared to Beauty of Joseon which has an Average fit.

Beauty of Joseon or Shiseido: which has fragrance-free products?

Beauty of Joseon offers fragrance-free products, as every product on its page lists no fragrance in its ingredients, whereas Shiseido includes fragrance in the majority of the products on this page.

Beauty of Joseon or Shiseido: which is better for dark spots?

Both brands are a High fit for skin with dark spots, with Beauty of Joseon leaning on ingredients like niacinamide to help improve pigmentation. Niacinamide helps reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Shiseido for oily skin?

Both Beauty of Joseon and Shiseido work well for oily skin, as Lovi rates their routines as High for this skin type.

Beauty of Joseon or Shiseido: which moisturizer is better?

Both Beauty of Joseon and Shiseido offer moisturizers that help deliver deep hydration, but Beauty of Joseon fits dry skin better while Shiseido fits mature skin better.

Beauty of Joseon or Shiseido for sensitive skin?

Both Beauty of Joseon and Shiseido provide a High Lovi fit for sensitive skin. Beauty of Joseon stands out for its gentle and non-irritating formulas, while every product on its page lists no fragrance in its ingredients.

Beauty of Joseon or Shiseido: which sunscreen is better?

Beauty of Joseon offers the Relief Sun: Rice + Probiotics, which has a High Lovi fit level for dry skin, sensitive skin, and oily skin, whereas Shiseido features options like the Ultimate Sun Protector Lotion, which has a Low Lovi fit level for dry skin and acne-prone skin.

Journal of Nanobiotechnology, 2011

Beauty of Joseon or Shiseido for acne-prone skin?

Both brands are a good choice for acne-prone skin, as Lovi rates the routine fit for this skin type as High for both Beauty of Joseon and Shiseido. Beauty of Joseon formulas help calm redness and control oil, while Shiseido provides deep hydration.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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