🇩🇪Germany

NIVEA vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and Shiseido are heritage skincare brands, founded respectively in Germany in 1911 and in Japan in 1872, that offer nourishing moisturizers, targeted serums, and versatile sunscreens formulated with glycerin. NIVEA suits sensitive skin and oily skin best, while Shiseido suits sensitive skin and mature skin best. Both brands improve stratum corneum hydration and barrier function, though they differ in their specific product lines and regional origins.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular NIVEA and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs Shiseido products

People Say

NIVEAShiseido
  • Deep hydration and moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Softens and smooths skin Mostly MentionedOften Mentioned
    • “Makes my face feel smooth and soft. — NIVEA Soft”
    • “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
    • “skin feels smooth — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
  • Unbeatable and good value Often MentionedNot noted
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
    • “absolute steal for the price — NIVEA DERMA SKIN CLEAR”
  • Luxurious texture Not notedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
  • Pleasant scent and feel Rarely NotedSometimes Noted
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
    • “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
    • “Fresh floral scent — Shiseido Essential Energy Hydrating Cream”
    • “smells really nice — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Versatility and multi-purpose use Often MentionedNot noted
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
  • Strong fragrance and scent issues Sometimes NotedOften Mentioned
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
    • “smells like men's hairspray — NIVEA DERMA SKIN CLEAR”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Greasy or oily residue Often MentionedRarely Noted
    • “Stays tacky and shiny — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “A little too much (too greasy) — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

NIVEA vs Shiseido routines for dry skin

See multi-brand routine · 99% fit

NIVEA vs Shiseido routines for oily skin

See multi-brand routine · 96% fit

NIVEA vs Shiseido routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

NIVEA or Shiseido: which is better?

Both brands are great choices since the products on this page achieve an equal high fit level across almost all skin types, with NIVEA offering better value and Shiseido featuring more luxurious textures. Hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

What is the difference between NIVEA and Shiseido?

NIVEA and Shiseido both provide strong routine fit levels across various skin types, but they differ significantly in review themes and pricing. Shiseido excels in deep hydration, luxurious texture, and improving radiance, whereas NIVEA offers unbeatable value, versatile multi-use products, and softens skin effectively.

NIVEA or Shiseido for dry skin?

NIVEA is a better fit for dry skin, offering High routine fit compared to Shiseido's Average fit level.

NIVEA or Shiseido: which moisturizer is better?

NIVEA and Shiseido both offer quality moisturizers, but NIVEA provides a High routine fit for dry skin while Shiseido has an Average routine fit. Reviewers note that NIVEA products on this page deliver intense deep hydration and versatile multi-use options.

Which is more affordable, NIVEA or Shiseido?

NIVEA is more affordable than Shiseido, as Shiseido has a high price point while NIVEA offers unbeatable and good value for the products on this page.

Between NIVEA and Shiseido, which brand offers better deep hydration according to reviewers?

Shiseido does better than NIVEA for deep hydration and moisture according to reviewers. The products on this page help improve radiance and provide luxurious textures, though Shiseido may have a high price point.

Which brand uses hyaluronic acid as a key ingredient alongside glycerin, NIVEA or Shiseido?

Shiseido uses hyaluronic acid as a key ingredient alongside glycerin across the products on this page.

How do the founding years and countries of origin compare between NIVEA and Shiseido?

NIVEA was founded in 1911 in Germany, whereas Shiseido was founded much earlier in 1872 in Japan.

NIVEA or Shiseido for oily skin?

For oily skin, both NIVEA and Shiseido achieve a High routine fit on this page. Reviewers report that the products on this page help provide deep hydration and efficient oil cleansing.

NIVEA or Shiseido: which sunscreen is better?

Both NIVEA and Shiseido offer sunscreens on this page, but NIVEA provides products like Protect & Moisture Sun Lotion SPF50+ that Lovi rates as High for most skin types, including dry, sensitive, and oily skin, while Shiseido's sunscreens vary more widely in fit.

NIVEA or Shiseido for sensitive skin?

Both NIVEA and Shiseido fit sensitive skin at a High level on Lovi. Reviewers frequently mention deep hydration for Shiseido and versatile multi-use moisturizers for NIVEA, though both brands note strong fragrance issues.

NIVEA or Shiseido for acne-prone skin?

Both NIVEA and Shiseido offer products on this page that are a High fit for acne-prone skin. Lovi rates the routine fit for acne-prone skin as High for both brands.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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