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NIVEA vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and Shiseido are renowned skin care brands, originating respectively in Germany in 1911 and Japan in 1872. The German brand is deeply loved for reliable sunscreens, targeted serums, and nourishing moisturizers, while the Japanese brand is adored for nourishing moisturizers, gentle cleansers, protective sunscreens, potent serums, and versatile glycerin formulations. Both suit mature skin and sensitive skin best, offering deep moisture and gentle care through glycerin, which works steadily to improve stratum corneum hydration and barrier function. They differ in their specific standout solutions and corporate ownership, with the former featuring products like the Protect & Moisture Sun Lotion SPF50+, UV Deep Protect & Care Gel, and LUMINOUS630 ANTI-DARK SPOT SERUM, and the latter offering options such as the Treatment Softener, Benefiance Wrinkle Smoothing Day Cream, and Essential Energy Hydrating Cream.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular NIVEA and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs Shiseido products

People Say

NIVEAShiseido
  • Deep hydration and moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Softens and smooths skin Mostly MentionedOften Mentioned
    • “Makes my face feel smooth and soft. — NIVEA Soft”
    • “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
    • “skin feels smooth — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
  • Unbeatable and good value Often MentionedNot noted
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
    • “absolute steal for the price — NIVEA DERMA SKIN CLEAR”
  • Luxurious texture Not notedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
  • Pleasant scent and feel Rarely NotedSometimes Noted
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
    • “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
    • “Fresh floral scent — Shiseido Essential Energy Hydrating Cream”
    • “smells really nice — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Versatility and multi-purpose use Often MentionedNot noted
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
  • Strong fragrance and scent issues Sometimes NotedOften Mentioned
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
    • “smells like men's hairspray — NIVEA DERMA SKIN CLEAR”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Greasy or oily residue Often MentionedRarely Noted
    • “Stays tacky and shiny — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “A little too much (too greasy) — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

NIVEA vs Shiseido routines for dry skin

See multi-brand routine · 98% fit

NIVEA vs Shiseido routines for oily skin

See multi-brand routine · 96% fit

NIVEA vs Shiseido routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

NIVEA or Shiseido: which is better?

Both brands perform well on this page, but NIVEA stands out for offering better value and versatile hydration, while Shiseido is known for luxurious textures and deep moisture. The products on this page help improve skin quality, though some users may experience strong fragrance or a high price point depending on the brand.

What is the difference between NIVEA and Shiseido?

NIVEA and Shiseido both fit most skin types at a High level, but NIVEA stands out for offering better value and versatile multi-use formulas, whereas Shiseido is known for providing deep hydration and luxurious textures.

NIVEA or Shiseido for dry skin?

When it comes to dry skin, the products on this page show that NIVEA has a High routine fit while Shiseido has an Average fit.

NIVEA or Shiseido: which moisturizer is better?

Both NIVEA and Shiseido offer moisturizers with great options, but NIVEA provides versatile multi-use moisturizers with a high dry skin routine fit while Shiseido features luxurious moisturizers with a superior mature skin fit.

Which is more affordable, NIVEA or Shiseido?

NIVEA is more affordable, as Shiseido has a high price point.

Between NIVEA and Shiseido, which brand is better for deep hydration and moisture?

Shiseido is better for deep hydration and moisture as it outperforms NIVEA in this category. The products on this page often provide deep hydration and luxurious textures.

Which brand has a more luxurious texture, NIVEA or Shiseido?

Shiseido has a more luxurious texture than NIVEA. Reviewers on the products on this page often mention luxurious textures for Shiseido, while NIVEA is noted for other benefits like soft and smooth skin.

Which brand has products that are better at softening and smoothing the skin, NIVEA or Shiseido?

NIVEA does better at softening and smoothing the skin according to the review themes on this page. Hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

NIVEA or Shiseido for oily skin?

Both NIVEA and Shiseido offer products on this page that achieve a High Lovi fit level for oily skin. Reviewers note that Shiseido provides deep hydration and luxurious textures, while NIVEA offers good value and versatile multi-use options.

NIVEA or Shiseido: which sunscreen is better?

When comparing sunscreen options on this page, NIVEA features sunscreens like Protect & Moisture Sun Lotion SPF50+ which helps provide a High fit across several skin types. Shiseido also offers effective sun protection, such as Benefiance Wrinkle Smoothing Day Cream, which may achieve a Superior fit for mature and dry sensitive skin.

NIVEA or Shiseido for sensitive skin?

Both NIVEA and Shiseido reach a High fit for sensitive skin on the products on this page. Shiseido provides deep hydration and luxurious textures, while NIVEA offers versatile multi-use moisturizers and a lower price point.

NIVEA or Shiseido for acne-prone skin?

Both NIVEA and Shiseido offer products on this page that achieve a High Lovi fit for acne-prone skin. The products on this page help provide effective care for this skin type while managing breakouts.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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