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The Ordinary vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Shiseido are prominent skincare brands offering moisturizers, cleansers, serums, and more, built around nourishing glycerin, hyaluronic acid, and squalane. The Canadian brand founded in 2016 suits dry skin and sensitive skin best, while the Japanese brand founded in 1872 is beloved for mature skin and skin with dark spots. Both lines provide targeted formulations that improve barrier function, with the former featuring active acids and zinc and the latter offering smoothing creams and softeners.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular The Ordinary and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Shiseido products

People Say

The OrdinaryShiseido
  • Hydration and Moisture Sometimes NotedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Value and Price Mostly MentionedNot noted
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
  • Texture Smoothing and Improvement Often MentionedSometimes Noted
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
    • “skin looks smoother and brighter — The Ordinary Azelaic Acid Suspension 10%”
    • “smoothes rough skin — Shiseido Eudermine Revitalizing Essence”
  • Radiance and Brightening Rarely NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “tight, bright and shiny — The Ordinary AHA 30% + BHA 2% Peeling Solution”
  • Luxurious Texture Not notedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
  • Lightweight Texture Sometimes NotedSometimes Noted
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
    • “Sinks right into the skin — Shiseido Activating Essence”
    • “Sinks in immediately — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
  • High Price Rarely NotedMostly Mentioned
    • “Expensive for Ordinary — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Fragrance and Scent Issues Rarely NotedOften Mentioned
    • “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
    • “smell is unbearable — The Ordinary Azelaic Acid Suspension 10%”
    • “has a slight chemical smell — The Ordinary Mandelic Acid 10% + HA”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Pilling and Makeup Compatibility Often MentionedRarely Noted
    • “slightly tacky — Shiseido Eudermine Revitalizing Essence”
    • “A little too much (too greasy) — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”
  • Stinging and Irritation Often MentionedRarely Noted
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “caused red bumpy rash — Shiseido Clarifying Cleansing Foam”
    • “caused red rash — Shiseido Treatment Softener”
    • “irritated AF the next day — The Ordinary AHA 30% + BHA 2% Peeling Solution”

The Ordinary vs Shiseido routines for dry skin

See multi-brand routine · 99% fit

The Ordinary vs Shiseido routines for oily skin

See multi-brand routine · 95% fit

The Ordinary vs Shiseido routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

The Ordinary or Shiseido: which is better?

The products on this page show that The Ordinary offers better overall routine fit and value, while Shiseido provides more luxurious textures and deep hydration.

What is the difference between The Ordinary and Shiseido?

The Ordinary generally offers a higher-value, fragrance-free approach with superior routine fits across most skin types, whereas Shiseido provides a more luxurious, highly fragranced experience focused on deep hydration and radiance.

The Ordinary or Shiseido for dry skin?

The Ordinary is a better fit for dry skin, offering a Superior routine compared to Shiseido's High fit level on this page.

The Ordinary or Shiseido: which cleanser is better?

The products on this page show that both The Ordinary and Shiseido offer cleansers with high fit levels for various skin types. However, The Ordinary lists no fragrance in every product on this page, whereas most Shiseido products contain fragrance.

Which is more affordable, The Ordinary or Shiseido?

The Ordinary is more affordable, offering affordable and great value serums compared to Shiseido which has a high price point.

Which brand has products with no fragrance, The Ordinary or Shiseido?

The Ordinary offers products on this page that all list no fragrance in their ingredients, whereas only 5 of 20 Shiseido products are fragrance-free.

How do the founding years and countries of origin compare between The Ordinary and Shiseido?

The Ordinary was founded in Canada in 2016, whereas Shiseido originated much earlier in Japan in 1872.

Which brand performs better for hydration and moisture according to review themes?

Shiseido performs better for hydration and moisture according to review themes.

The Ordinary or Shiseido for oily skin?

The Ordinary is a Superior fit for oily skin, whereas Shiseido is a High fit. Reviewers note that The Ordinary does better for value and price, while Shiseido does better for deep hydration and radiance.

The Ordinary or Shiseido: which moisturizer is better?

When it comes to moisturizers, The Ordinary provides better value and affordability, whereas Shiseido offers deeper hydration and more luxurious textures among the products on this page.

The Ordinary or Shiseido for sensitive skin?

The Ordinary is a Superior fit for sensitive skin, while Shiseido is a High fit. Reviewers often note that The Ordinary provides gentle and non-irritating serums with no fragrance listed across the products on this page.

The Ordinary or Shiseido for acne-prone skin?

The Ordinary is a better fit for acne-prone skin, offering a Superior routine compared to Shiseido's High fit. The products on this page list no fragrance, whereas many Shiseido products contain fragrance that may cause irritation.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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