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Beauty of Joseon vs NIVEA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and NIVEA are distinguished skincare brands that offer gentle daily care. The Korean line, founded in 2016, features serums, masks, moisturizers, and sunscreens with niacinamide, glycerin, and hyaluronic acid to suit dry and sensitive skin, whereas the German heritage brand, established in 1911, provides reliable sunscreens, targeted serums, and nourishing moisturizers formulated with skin-softening glycerin for sensitive and mature skin. Both lines differ in their heritage and targeted ingredients, as the former utilizes niacinamide, glycerin, and hyaluronic acid to improve wrinkles, reduce hyperpigmentation, increase hydration, and enhance barrier function, while the latter relies on glycerin to actively improve stratum corneum hydration and barrier function to keep the complexion balanced.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

This page compares some of the most popular Beauty of Joseon and NIVEA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs NIVEA products

People Say

Beauty of JoseonNIVEA
  • Textures and Finishes Mostly MentionedMostly Mentioned
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
  • Gentleness and Soothing Properties Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Value and Versatility Not notedMostly Mentioned
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
    • “Smell brings me back to childhood — NIVEA Creme”
  • Efficacy and Results Sometimes NotedOften Mentioned
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “reduces blackheads — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
  • Cleansing and Makeup Removal Sometimes NotedSometimes Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “unclogs pores — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Breakouts and Acne Often MentionedOften Mentioned
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
    • “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
    • “Clogged my pores and caused bad acne — NIVEA Creme”
    • “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft”
  • Scent and Fragrance Issues Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
    • “Has a heavy, baby powder smell. — NIVEA Soft”
  • Sticky and Greasy Finishes Sometimes NotedOften Mentioned
    • “Leaves a sticky film that doesn't go away — Beauty of Joseon Dynasty Cream”
    • “looked like a greaseball — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “left my face feeling sticky — Beauty of Joseon Glow Serum”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

Beauty of Joseon vs NIVEA routines for dry skin

See multi-brand routine · 99% fit

Beauty of Joseon vs NIVEA routines for oily skin

See multi-brand routine · 95% fit

Beauty of Joseon vs NIVEA routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Beauty of Joseon or NIVEA: which is better?

Both Beauty of Joseon and NIVEA are good brands, as both achieve a High routine fit for most skin types. Beauty of Joseon performs better for textures and finishes, hydration, and gentleness, while NIVEA offers better value and efficacy.

What is the difference between Beauty of Joseon and NIVEA?

Beauty of Joseon offers fragrance-free products with key ingredients like niacinamide and hyaluronic acid that help provide deep hydration and gentle care, whereas NIVEA provides a wider range with options containing strong fragrances and specialized blemish-clearing formulas. Niacinamide may help reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or NIVEA for dry skin?

Both Beauty of Joseon and NIVEA offer a High routine fit for dry skin. The products on this page for Beauty of Joseon include key ingredients like hyaluronic acid and glycerin that help provide deep hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Beauty of Joseon or NIVEA: which moisturizer is better?

Beauty of Joseon and NIVEA both offer moisturizers with a high fit level for dry skin. Beauty of Joseon features fragrance-free formulas with key ingredients like hyaluronic acid and niacinamide, which helps hydrate the skin and may reduce pigmentation.

Journal of Pharmacy & Pharmaceutical Sciences, 2015The British Journal of Dermatology, 2002

Which is more affordable, Beauty of Joseon or NIVEA?

NIVEA offers better value and versatility compared to Beauty of Joseon for shoppers seeking budget-friendly options on this page.

Between Beauty of Joseon and NIVEA, which brand offers fragrance-free products across its entire page?

Beauty of Joseon offers fragrance-free products across its entire page, whereas NIVEA lists fragrance in several of its formulas.

How do the founding years and countries of origin compare between Beauty of Joseon and NIVEA?

Beauty of Joseon was founded in 2016 in South Korea, whereas NIVEA was founded earlier in 1911 in Germany.

Which brand performs better in terms of textures and finishes according to reviewer themes?

Beauty of Joseon performs better in terms of textures and finishes.

Beauty of Joseon or NIVEA for oily skin?

Both Beauty of Joseon and NIVEA are a High fit for oily skin. Reviewers note that the products on this page for Beauty of Joseon offer pore and oil control, while NIVEA provides versatile multi-use moisturizers.

Beauty of Joseon or NIVEA: which sunscreen is better?

Beauty of Joseon offers sunscreen options such as Relief Sun: Rice + Probiotics that have a High Lovi fit level for dry skin, sensitive skin, and oily skin. NIVEA also features sunscreens like Protect & Moisture Sun Lotion SPF50+ with High Lovi fit levels for similar skin types. Nivea sunscreens on this page may contain fragrance, whereas Beauty of Joseon lists no fragrance across its products.

Beauty of Joseon or NIVEA for sensitive skin?

Both Beauty of Joseon and NIVEA offer a High Lovi routine fit for sensitive skin. Beauty of Joseon stands out for its gentleness and soothing properties, and every product on the page lists no fragrance in its ingredients.

Beauty of Joseon or NIVEA for acne-prone skin?

Both Beauty of Joseon and NIVEA achieve a High routine fit for acne-prone skin on this page. Beauty of Joseon relies on key ingredients like niacinamide, which may help regulate skin, while every product on its page lists no fragrance.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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