🇮🇹Italy

Shiseido skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Shiseido is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with nourishing glycerin. Its products suit mature skin and skin with dark spots best, owing to their targeted formulations. For specific concerns, the brand offers the Treatment Softener for acne-prone skin, the Benefiance Wrinkle Smoothing Day Cream for skin with dark spots, and the Essential Energy Hydrating Cream for mature skin. Through these selections, its key ingredients actively provide benefits such as glycerin significantly improving stratum corneum hydration.

This page covers some of the most popular Shiseido products; for the whole Shiseido range, with a fit score for every product, use the Lovi app.

Shiseido moisturizers

Other Shiseido products

People Say

★4.6Overall rating based on 26.8k+ reviews

Reviewers most often praise Shiseido for intense hydration, lightweight textures, and making the skin feel soft. The most common complaints are strong fragrance and skin irritation.

Highlights

  • Deep hydration Mostly Mentioned
    • “Immediate sensation of comfort — Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — VITAL PERFECTION”
    • “Skin feels more hydrated — Activating Essence”
  • Deep-cleansing and efficient cleansers Mostly Mentioned
    • “face feels squeaky clean — Clarifying Cleansing Foam”
    • “skin feels squeaky clean — Deep Cleansing Foam”
    • “pea-sized amount is enough — Clarifying Cleansing Foam”
  • Luxurious textures Often Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — VITAL PERFECTION”
    • “Velvety, rich cream texture — Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — FUTURE SOLUTION LX”
  • Improves radiance Often Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Ultimune Power Infusing Concentrate”
    • “faded pimple marks — White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Benefiance Wrinkle Smoothing Eye Cream”
  • Lightweight and effective moisturizers Often Mentioned
    • “Airy-soft texture — Essential Energy Hydrating Cream”
    • “absorbs quickly — White Lucent Brightening Gel Cream”
    • “Skin feels plump — Essential Energy Hydrating Cream”
  • Firming and line-reducing moisturizers Often Mentioned
    • “tighter jawline, lifted appearance, improved elasticity, less sagging — VITAL PERFECTION”
    • “wrinkles look softer — Benefiance Wrinkle Smoothing Cream Enriched”
    • “Diminished appearance of fine lines — Bio-Performance Advanced Super Revitalizing Cream”
  • High price point Mostly Mentioned
    • “Very expensive for the size — Benefiance Wrinkle Smoothing Eye Cream”
    • “Expensive, pricey, high cost for the amount. — Ultimune Power Infusing Concentrate”
    • “expensive, investment piece, pricey for the amount, luxury cost — VITAL PERFECTION”
  • Strong fragrance Often Mentioned
    • “old lady smell — Eudermine Revitalizing Essence”
    • “Strong scent, alcohol smell, potential irritation for sensitive skin. — Ultimune Power Infusing Concentrate”
    • “overpowering scent, too perfumed, smell lingers, headache-inducing — VITAL PERFECTION”
  • Skin irritation Sometimes Noted
    • “Caused some irritation — Bio-Performance Advanced Super Revitalizing Cream”
    • “Stings eyes — Ultimate Sun Protector Lotion”
    • “Caused burning and redness — Benefiance Wrinkle Smoothing Eye Cream”
  • Packaging issues Sometimes Noted
    • “heavy to travel — Eudermine Revitalizing Essence”
    • “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Ultimune Power Infusing Concentrate”
    • “heavy jar, waste of plastic, faulty pump (on dispenser versions) — VITAL PERFECTION”

Sources: lovi.care, sephora.com, macys.com, shiseido.com, ulta.com, amazon.com, and more

Questions and answers

Is Shiseido good for oily skin?

Yes, Shiseido is well-suited for oily skin, as Lovi rates the Shiseido-focused routine High for oily skin. Products like Deep Cleansing Foam and Essential Energy Hydrating Day Cream fit oily skin well.

Is Shiseido worth it?

Shiseido is often considered worth it for shoppers seeking luxurious textures and deep hydration, though the Shiseido products on this page come at a high price point and may feature strong fragrance. Lovi rates Shiseido routines High for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

Dermatologic Therapy, 2022

What are Shiseido's best products?

Shiseido's best products are those that rate High or Superior for specific skin needs, such as Essential Energy Hydrating Cream and Benefiance Wrinkle Smoothing Day Cream for dry skin. These moisturizers help provide deep hydration and improve radiance, though some formulas may cause skin irritation.

Dermatologic Therapy, 2022

Which Shiseido moisturizer is best for dry skin?

Essential Energy Hydrating Cream is the best option, as Lovi rates it High for dry skin. Benefiance Wrinkle Smoothing Cream Enriched is also a High fit, while Bio-Performance Skin Filler is an Average fit for dry skin.

Does Shiseido cause breakouts?

Shiseido is unlikely to cause breakouts, and Lovi rates acne-prone skin High for the Shiseido-focused routine. Some products may help keep pores clear, though skin irritation is sometimes noted by reviewers.

The Journal of Investigative Dermatology, 2006

Is Shiseido fragrance-free?

No, the Shiseido products on this page are not fragrance-free, as fifteen out of the twenty items list added fragrance.

What are the key ingredients in Shiseido products?

Shiseido products feature glycerin and hyaluronic acid as their key ingredients. Hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

How do I build a Shiseido skincare routine?

To build a Shiseido skincare routine for dry skin, start your morning with Clarifying Cleansing Foam, Calming Deep Moisture Toner, Essential Energy Hydrating Cream, and a sunscreen, then follow an evening routine of Ultra Hyalon Cleansing Cream, Clarifying Cleansing Foam, Ultimune Power Infusing Concentrate, and Essential Energy Hydrating Cream. Lovi rates the Shiseido-focused routine High for dry skin.

Where can I buy Shiseido, and how much does it cost?

Shiseido products on this page are available in stores across Italy. Prices range from €39.99 to €140.71, with most items costing between €49.95 and €99.99.

What are good alternatives to Shiseido?

Lovi rates Biore as a good alternative to Shiseido, as Biore-focused routines achieve a High fit across dry, oily, sensitive, combination, and acne-prone skin types. Other similar brands with pages on Lovi include Hada Labo, SK-II, Shiseido Senka, DHC, and Pair.

Shiseido vs Biore: which is better?

Lovi rates the Shiseido-focused routine High for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, which matches the High fit levels of the Biore-focused routine across those same skin types. Reviewers often mention that Shiseido offers luxurious textures and deep hydration, though it also comes with a higher price point compared to many other brands.

Who owns Shiseido, and where is it from?

Shiseido is a Japanese brand founded in 1872, owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Is Shiseido cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Shiseido as cruelty-free.

Is Shiseido good for dry skin?

Lovi rates the Shiseido-focused routine High for dry skin. Topical hyaluronic acid helps improve skin quality and hydration for dry skin types.

Dermatologic Therapy, 2022

Which Shiseido cleanser is best for oily skin?

Lovi rates Deep Cleansing Foam High for oily skin, making it the best option among the cleansers on this page. Clarifying Cleansing Foam has an Average fit, while Complete Cleansing Microfoam has a Low fit.

Is Shiseido good for sensitive skin?

Yes, Shiseido is well-suited for sensitive skin, as Lovi rates the Shiseido-focused routine High for sensitive skin. The Shiseido products on this page include options like Eudermine Revitalizing Essence and Treatment Softener, which rate High for sensitive skin.

Which Shiseido sunscreen is best for sensitive skin?

Lovi rates Benefiance Wrinkle Smoothing Day Cream as Superior for sensitive skin. Essential Energy Hydrating Day Cream is rated High, and Ultimate Sun Protector Lotion is rated Average for sensitive skin.

Is Shiseido good for acne-prone skin?

Lovi rates Shiseido as High for acne-prone skin. Reviewers often mention deep hydration and efficient cleansers, though some note skin irritation.

Is Shiseido good for skin with dark spots?

Lovi rates Shiseido High for skin with dark spots, as key products like Essential Energy Hydrating Cream and White Lucent Brightening Gel Cream are well-suited for this concern. Hyaluronic acid helps improve overall skin quality and hydration.

Dermatologic Therapy, 2022

Is Shiseido good for mature skin?

Yes, Shiseido is well-suited for mature skin. Lovi rates the brand-focused routines High for mature skin, and key products like Benefiance Wrinkle Smoothing Day Cream achieve a Superior fit.

Dermatologic Therapy, 2022Journal of Ethnopharmacology, 2007

Research behind Shiseido's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play