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SKIN1004 vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and Shiseido are prominent Asian skincare brands that offer thoughtfully formulated moisturizers, sunscreens, and cleansers for various complexions. The former utilizes pure centella, hydrating hyaluronic acid, and brightening niacinamide in soothing toners, comforting moisturizers, reliable sunscreens, and nourishing masks to best suit sensitive and acne-prone skin. Meanwhile, the latter incorporates nourishing glycerin in its moisturizers, cleansers, sunscreens, and serums to best support mature skin and skin with dark spots. These lines ultimately differ in their foundational ingredients and primary skincare focus, allowing users to choose between calming botanical relief and targeted restorative care.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular SKIN1004 and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs Shiseido products

People Say

SKIN1004Shiseido
  • Hydration and moisture Often MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
  • Lightweight texture Mostly MentionedSometimes Noted
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “absorbs like water — SKIN1004 Madagascar Centella Toning Toner”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Miscellaneous praise and pleasant features Sometimes NotedMostly Mentioned
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “smoothes rough skin — Shiseido Eudermine Revitalizing Essence”
    • “beautiful glass bottle — Shiseido Eudermine Revitalizing Essence”
    • “doesn't burn my eyes — SKIN1004 Probio-Cica Bakuchiol Eye Cream”
  • Soothing and calming Mostly MentionedNot noted
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Calms irritation instantly — SKIN1004 Madagascar Centella Quick Calming Pad”
  • Radiance and brightening Rarely NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Gives a nice glow — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
  • Cleansing benefits Sometimes NotedRarely Noted
    • “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
    • “Dissolves waterproof mascara and sunscreen effortlessly. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “pores looked so much smaller — SKIN1004 Zombie Pack”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • High price point Rarely NotedMostly Mentioned
    • “Price is quite steep — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Pricey for daily use — SKIN1004 Madagascar Centella Quick Calming Pad”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Scent and fragrance complaints Sometimes NotedOften Mentioned
    • “smells like wet dog — SKIN1004 Zombie Pack”
    • “Has a strong herbal/citrus scent I didn't enjoy. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “smells a bit like plastic — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Texture and application issues Often MentionedRarely Noted
    • “Felt powdery — Shiseido Essential Energy Hydrating Cream”
    • “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “too watery for a lotion — Shiseido Treatment Softener”
    • “hard to wash off — SKIN1004 Zombie Pack”
  • Skin irritation and breakouts Sometimes NotedSometimes Noted
    • “Made my vision blurry/foggy for a while after rinsing. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “Caused small whiteheads/closed comedones on my forehead. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “Caused some irritation — Shiseido Bio-Performance Advanced Super Revitalizing Cream”
    • “Caused burning and redness — Shiseido Benefiance Wrinkle Smoothing Eye Cream”

SKIN1004 vs Shiseido routines for dry skin

See multi-brand routine · 99% fit

SKIN1004 vs Shiseido routines for oily skin

See multi-brand routine · 95% fit

SKIN1004 vs Shiseido routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

SKIN1004 or Shiseido: which is better?

Both SKIN1004 and Shiseido offer great options, as Lovi rates their routines as High across all skin types. SKIN1004 focuses on lightweight, soothing care with centella and zero fragrance, while Shiseido emphasizes luxurious, deep hydration and brightening with popular ingredients like hyaluronic acid.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

What is the difference between SKIN1004 and Shiseido?

SKIN1004 products on this page are completely fragrance-free and focus heavily on soothing and lightweight textures, whereas Shiseido features many products with strong fragrance and offers deep hydration with luxurious textures.

SKIN1004 or Shiseido for dry skin?

Both SKIN1004 and Shiseido offer a High routine fit for dry skin on this page, but they differ in formulation and focus. SKIN1004 features fragrance-free products utilizing centella asiatica and hyaluronic acid, while Shiseido emphasizes luxurious textures and deep hydration with ingredients like glycerin and hyaluronic acid. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022Journal of Pharmacy & Pharmaceutical Sciences, 2015

SKIN1004 or Shiseido: which cleanser is better?

SKIN1004 has better cleansing benefits according to reviewers on this page. Every product on the SKIN1004 page lists no fragrance, whereas 15 of 20 Shiseido products on this page list fragrance.

Which is more affordable, SKIN1004 or Shiseido?

Shiseido is more affordable on this page, whereas reviewers often note a high price point for SKIN1004 products.

SKIN1004 or Shiseido: which brand is better for managing skin with dark spots?

Both SKIN1004 and Shiseido reach a High routine fit for skin with dark spots, so neither brand is strictly better overall. While SKIN1004 relies on ingredients like niacinamide to help suppress dark spots, Shiseido offers specialized moisturizers and essences that focus on improving radiance and brightening.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the fragrance ingredients and scent complaints compare between SKIN1004 and Shiseido?

Every product on the SKIN1004 page lists no fragrance in its ingredients, whereas 15 of the 20 Shiseido products on this page list fragrance. Reviewers note scent and fragrance complaints more often for SKIN1004, while Shiseido frequently receives strong fragrance complaints.

Which brand performs better for hydration and moisture according to reviewer themes?

Shiseido performs better for hydration and moisture according to the reviewer themes on this page.

SKIN1004 or Shiseido for oily skin?

Both SKIN1004 and Shiseido offer a High routine fit for oily skin. SKIN1004 products on this page list no fragrance, while several Shiseido products contain fragrance.

SKIN1004 or Shiseido: which moisturizer is better?

Both SKIN1004 and Shiseido offer great moisturizers, with SKIN1004 focusing on lightweight, soothing formulas using centella and hyaluronic acid, and Shiseido providing deep hydration and anti-aging benefits with luxury textures. Reviewers note that Shiseido leans toward deep hydration and radiance, while SKIN1004 products on this page avoid fragrance entirely and excel at soothing.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

SKIN1004 or Shiseido for sensitive skin?

Both SKIN1004 and Shiseido offer a High routine fit for sensitive skin, but they differ in formulation and reviewer feedback. SKIN1004 lists no fragrance in any of its products, whereas many Shiseido products contain fragrance and may cause scent complaints.

SKIN1004 or Shiseido: which sunscreen is better?

Both SKIN1004 and Shiseido offer sunscreens on this page, but SKIN1004 features formulas with no fragrance listed in their ingredients, whereas several Shiseido sunscreens contain fragrance. Additionally, SKIN1004 products on this page focus heavily on soothing and lightweight hydration.

SKIN1004 or Shiseido for acne-prone skin?

Both SKIN1004 and Shiseido provide a High routine fit for acne-prone skin. SKIN1004 products on this page list no fragrance, whereas multiple Shiseido products contain fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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