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Some By Mi vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and Shiseido are prominent Asian skincare brands that offer a thoughtful array of cleansers, toners, moisturizers, and serums. The Korean brand, founded in 2016, centers its formulations around niacinamide, centella asiatica, and salicylic acid, whereas the Japanese heritage house, established in 1872, is beloved for its nourishing glycerin. Both labels suit skin with dark spots best, while the former additionally fits dry sensitive, acne-prone, and mature skin, and the latter additionally serves mature skin. They differ primarily in their founding heritage, ownership, and key ingredient profiles, with the first utilizing niacinamide and salicylic acid to decrease hyperpigmentation and reduce acne lesions, and the second utilizing glycerin to significantly improve stratum corneum hydration.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

kedglobal.compreqin.comtracxn.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Some By Mi and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs Shiseido products

People Say

Some By MiShiseido
  • Deep Hydration and Moisture Not notedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
  • Gentle Formula and Soothing Mostly MentionedSometimes Noted
    • “Zero irritation or redness — Some By Mi Retinol Intense Reactivating Serum”
    • “doesn't strip dry my skin — Some By Mi Super Matcha Pore Clean Clay Mask”
    • “Calmed my retinol burn overnight — Some By Mi Beta Panthenol Repair Cream”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
  • Skin Texture and Smoothing Mostly MentionedOften Mentioned
    • “Skin became smoother — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Surprisingly gentle — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “Skin feels baby soft — Some By Mi Retinol Intense Reactivating Serum”
    • “wrinkles look softer — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
  • Brightening and Radiance Often MentionedOften Mentioned
    • “Fades dark spots — Some By Mi Galactomyces Pure Vitamin C Glow Serum”
    • “skin looks visibly brighter — Some By Mi Yuja Niacin Anti Blemish Serum”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Lightweight and Fast Absorption Often MentionedOften Mentioned
    • “absorbs quickly — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “absorbs quickly — Some By Mi Snail Truecica Miracle Repair Serum”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Scent Preferences Sometimes NotedSometimes Noted
    • “smells like fresh lemons — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”
    • “smells like fresh lemons — Some By Mi Yuja Niacin Anti Blemish Serum”
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
    • “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
  • Strong Scent and Fragrance Often MentionedOften Mentioned
    • “overwhelming citrus fragrance — Some By Mi V10 Hyal Air Fit Sunscreen”
    • “Smells like mouthwash — Some By Mi AHA-BHA-PHA 30 Days Miracle Toner”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
    • “Strong scent, alcohol smell, potential irritation for sensitive skin. — Shiseido Ultimune Power Infusing Concentrate”
  • Price and Value Rarely NotedMostly Mentioned
    • “expensive — Some By Mi Super Matcha Pore Clean Clay Mask”
    • “Too expensive for 50ml — Some By Mi Beta Panthenol Repair Cream”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Drying and Dehydration Often MentionedRarely Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “left my skin squeaky dry — Shiseido Clarifying Cleansing Foam”
    • “not moisturizing enough — Some By Mi Yuja Niacin Brightening Moisture Gel Cream”

Some By Mi vs Shiseido routines for dry skin

See multi-brand routine · 99% fit

Some By Mi vs Shiseido routines for oily skin

See multi-brand routine · 95% fit

Some By Mi vs Shiseido routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Some By Mi or Shiseido: which is better?

Some By Mi is a better choice for budget and sensitive skin, featuring fragrance-free formulas and key ingredients like niacinamide that help brighten the complexion. Shiseido offers luxurious textures and deep hydration, though its products often come at a high price point and frequently contain added fragrance.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Some By Mi and Shiseido?

Some By Mi leans toward gentle and budget-friendly formulas featuring ingredients like niacinamide, while Shiseido offers luxurious, deeply hydrating products with key ingredients like hyaluronic acid and glycerin. Niacinamide helps reduce cutaneous pigmentation and melanosome transfer, and topical hyaluronic acid benefits skin quality and signs of aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Shiseido for dry skin?

Some By Mi is the better choice for dry skin, as the products on this page achieve a Superior routine fit compared to Shiseido's High fit level. Reviewers note that Some By Mi delivers gentle and lightweight serums and excellent texture moisturizers, while Shiseido is more frequently associated with a high price point and potential drying or dehydration effects.

Some By Mi or Shiseido: which cleanser is better?

Some By Mi is better for gentle, deep pore-cleansing routines as every product on its page lists no fragrance and the brand achieves a Superior fit level for dry sensitive skin. Reviewers note that Some By Mi offers deep pore cleansing cleansers, whereas Shiseido cleansers feature strong fragrance in many formulations and can cause drying or stripping effects.

Which is more affordable, Some By Mi or Shiseido?

Some By Mi is more affordable, whereas Shiseido has a high price point that is mostly mentioned by reviewers.

Some By Mi or Shiseido: which brand has no fragrance across all its products?

Some By Mi is the brand with no fragrance across all its products, as every product on its page lists no fragrance in its ingredients.

Some By Mi or Shiseido for oily skin?

Both Some By Mi and Shiseido offer products on this page that are a High fit for oily skin. Some By Mi relies on ingredients like niacinamide, which helps control pigmentation, while Shiseido features hyaluronic acid, which helps improve skin hydration.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Shiseido: which moisturizer is better?

Some By Mi is the better choice for hydration, as its Yuja Niacin Brightening Moisture Gel Cream achieves a Superior Lovi fit level for dry skin. Shiseido achieves a High fit level for its Essential Energy Hydrating Cream on dry skin.

Some By Mi or Shiseido for sensitive skin?

Some By Mi is the better choice for sensitive skin because its products on this page list no fragrance, whereas 15 of Shiseido's 20 products contain fragrance. Furthermore, Lovi rates Some By Mi as Superior for sensitive skin compared to Shiseido's High fit.

Some By Mi or Shiseido: which sunscreen is better?

For sunscreen options, Some By Mi is a strong choice because the V10 Hyal Air Fit Sunscreen achieves a High Lovi fit level across all listed skin types. Shiseido also offers effective sun protection, such as the Benefiance Wrinkle Smoothing Day Cream, which reaches a Superior Lovi fit level for dry sensitive, mature, and sensitive skin.

Some By Mi or Shiseido for acne-prone skin?

Both Some By Mi and Shiseido offer products that fit acne-prone skin well, with routine fits rated High for both brands. Some By Mi products feature key ingredients like niacinamide, which helps control pigmentation and skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Shiseido for skin with dark spots?

Some By Mi is the better choice for skin with dark spots, as the products on this page achieve a Superior Lovi fit level for this concern compared to Shiseido's High fit. Niacinamide, a key ingredient featured in Some By Mi's range, helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Some By Mi or Shiseido for mature skin?

Both brands are a High fit for mature skin, but Some By Mi products on this page list no fragrance while Shiseido includes fragrance in most products. Shiseido features deep hydration and firming moisturizers, whereas Some By Mi helps with skin smoothing and brightening.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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