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Beauty of Joseon vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Shiseido are prominent Asian skincare brands offering thoughtful collections of moisturizers, sunscreens, and serums. The Korean brand is best suited for dry and sensitive skin with star ingredients like niacinamide, glycerin, and hyaluronic acid, while the Japanese brand excels in targeted formulations for mature skin and dark spots utilizing nourishing glycerin. These selections differ as the former relies on gentle daily care with multi-benefit actives, whereas the latter focuses on specialized hydration and smoothing effects.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Beauty of Joseon and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Shiseido products

People Say

Beauty of JoseonShiseido
  • Deep hydration and moisturization Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Unique or pleasant texture Often MentionedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
    • “absorbs quickly — Shiseido White Lucent Brightening Gel Cream”
    • “skin feels baby soft — Beauty of Joseon Apricot Blossom Peeling Gel”
  • Gentle and non-irritating formulas Mostly MentionedRarely Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Glow, radiance and brightening Sometimes NotedOften Mentioned
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
    • “Eyes look more awake — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Fast absorption and skin softening Sometimes NotedOften Mentioned
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
  • Calms redness and controls oil Sometimes NotedRarely Noted
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “controls oiliness — Shiseido Treatment Softener”
  • Scent and fragrance issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirt — Beauty of Joseon Ginseng Essence Water”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Lack of hydration or ineffectiveness Often MentionedSometimes Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “No change in deep wrinkles — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “No noticeable difference, not moisturizing enough on its own. — Shiseido Ultimune Power Infusing Concentrate”
    • “skin felt tight later — Beauty of Joseon Red Bean Water Gel”

Beauty of Joseon vs Shiseido routines for dry skin

See multi-brand routine · 99% fit

Beauty of Joseon vs Shiseido routines for oily skin

See multi-brand routine · 95% fit

Beauty of Joseon vs Shiseido routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Beauty of Joseon or Shiseido: which is better?

Both brands are great options, as Beauty of Joseon is known for gentler, fragrance-free formulas that help calm redness, while Shiseido excels in deep hydration, luxurious textures, and brightening. For mature skin, Lovi rates Shiseido as High and Beauty of Joseon as Average, but both brands share equal fit levels for most other skin types.

What is the difference between Beauty of Joseon and Shiseido?

Beauty of Joseon focuses on gentle, fragrance-free formulas with traditional Hanbang ingredients like ginseng and niacinamide, whereas Shiseido offers luxurious textures and targeted anti-aging solutions that often contain added fragrances.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Shiseido for dry skin?

Both Beauty of Joseon and Shiseido reach a High routine fit for dry skin on this page, and both incorporate hydrating ingredients like glycerin and hyaluronic acid. Beauty of Joseon stands out for its fragrance-free formulas, whereas Shiseido offers luxurious textures and deep hydration.

Dermatologic Therapy, 2022

Beauty of Joseon or Shiseido: which cleanser is better?

Both Beauty of Joseon and Shiseido offer effective cleansers, but Beauty of Joseon is generally preferred for sensitive skin because its products on this page list no fragrance and feature gentle formulas. Shiseido cleansers provide deep-cleansing efficiency and luxurious textures, though many options on this page contain fragrance.

Which is more affordable, Beauty of Joseon or Shiseido?

Beauty of Joseon is more affordable, as reviewers on this page frequently mention Shiseido having a high price point.

Beauty of Joseon or Shiseido for dark spots?

Both Beauty of Joseon and Shiseido offer products that fit skin with dark spots well at a High level. Niacinamide, a key ingredient found in the products on this page for Beauty of Joseon, helps reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which brand has fragrance-free products, Beauty of Joseon or Shiseido?

Beauty of Joseon has fragrance-free products, as every product on its page lists no fragrance in its ingredients, whereas most Shiseido products on the page contain fragrance.

Beauty of Joseon or Shiseido for oily skin?

Both Beauty of Joseon and Shiseido offer products that achieve a High Lovi fit for oily skin. Reviewers note that Beauty of Joseon helps calm redness and control oil, while Shiseido provides deep-cleansing and efficient cleansers.

Beauty of Joseon or Shiseido: which moisturizer is better?

Both Beauty of Joseon and Shiseido offer moisturizers with a High fit level for dry skin, but Beauty of Joseon stands out for its gentle, fragrance-free formulas, whereas Shiseido is often noted for its luxurious textures and deep hydration. Topical hyaluronic acid, found in the moisturizers of both brands, helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Beauty of Joseon or Shiseido for sensitive skin?

Beauty of Joseon is a great choice for sensitive skin because every product on the page lists no fragrance in its ingredients, and Lovi rates its routine fit for sensitive skin as High.

Beauty of Joseon or Shiseido: which sunscreen is better?

Beauty of Joseon offers sunscreens that list no fragrance across the products on this page, whereas Shiseido features options like the Benefiance Wrinkle Smoothing Day Cream, which has a high fit level for mature skin. Lovi rates both brands as having a High fit for sunscreen routines on dry, sensitive, and combination skin types.

Beauty of Joseon or Shiseido for acne-prone skin?

Both Beauty of Joseon and Shiseido offer products that achieve a High routine fit level for acne-prone skin. Beauty of Joseon stands out for its gentle and non-irritating formulas, whereas Shiseido is often noted for its deep-cleansing and efficient cleansers.

Beauty of Joseon or Shiseido for mature skin?

Shiseido is a better fit for mature skin, where Lovi rates its routine as High compared to an Average fit for Beauty of Joseon. Shiseido also offers specialized anti-aging products like the Benefiance Wrinkle Smoothing Day Cream, which has a Superior fit level for mature skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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