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Anua vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Shiseido are prominent skincare brands originating from Korea and Japan, respectively. The first brand offers moisturizers, toners, serums, and cleansers featuring hyaluronic acid, heartleaf, and niacinamide, which suit dry and oily acne-prone skin best. Meanwhile, the second brand provides thoughtful moisturizers, cleansers, sunscreens, and serums formulated with nourishing glycerin, making it ideal for mature skin and skin with dark spots. These selections differ as the Korean line emphasizes heartleaf and soothing hydration, whereas the Japanese line centers on targeted formulations for mature complexions.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Anua and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Shiseido products

People Say

AnuaShiseido
  • Deep hydration and moisture Sometimes NotedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
  • Skin brightening and glow Often MentionedOften Mentioned
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Lightweight texture and absorption Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Skin smoothing and texture improvement Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
  • Luxurious and elegant texture Rarely NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “absorbs quickly — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
  • Pore cleansing and care Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “pores visibly tightened — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • High price point Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent issues Rarely NotedOften Mentioned
    • “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “medicinal smell — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Breakouts and acne Often MentionedRarely Noted
    • “Clogs my pores — Shiseido FUTURE SOLUTION LX”
    • “caused small bumps — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Shiseido routines for dry skin

See multi-brand routine · 99% fit

Anua vs Shiseido routines for oily skin

See multi-brand routine · 95% fit

Anua vs Shiseido routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Anua or Shiseido: which is better?

Both Anua and Shiseido offer products on this page that achieve equal routine fit levels across all skin types. Anua may be better for pore care and fragrance-free routines, whereas Shiseido provides more luxurious textures and deep hydration.

What is the difference between Anua and Shiseido?

Anua and Shiseido both offer products on this page that fit all skin types at an equal level, but they differ in formulation and pricing. Anua products on this page list no fragrance and focus on pore care, while Shiseido features luxurious textures and deep hydration alongside a higher price point and frequent fragrance use.

Anua or Shiseido for dry skin?

Both Anua and Shiseido offer a high routine fit for dry skin, giving you great options depending on your preferences. Anua stands out for its fragrance-free formulas and strong pore care, while Shiseido brings deep hydration and luxurious textures.

Anua or Shiseido: which cleanser is better?

Both Anua and Shiseido offer effective cleansers, but Anua is better for pore cleansing and care across the products on this page. Shiseido cleansers provide deep-cleansing efficiency with luxurious textures, though reviewers frequently mention strong fragrance.

Which is more affordable, Anua or Shiseido?

Anua is more affordable than Shiseido, as Shiseido has a high price point while Anua's drawbacks include a high price point for Shiseido rather than Anua. Shiseido's reviewer feedback frequently highlights its high price point as a main negative aspect.

Between Anua and Shiseido, which brand is better for targeting dark spots?

Both Anua and Shiseido provide equal results for targeting dark spots, as the products on this page achieve the same high level of fit. Niacinamide helps control skin aging and pigmentation.

Antioxidants, 2021

How do the fragrance levels compare between Anua and Shiseido products?

Anua products on this page list no fragrance in their ingredients, whereas 15 of 20 Shiseido products on this page contain fragrance. Reviewers often note strong fragrance as an issue for Shiseido, while Anua avoids this entirely.

Which brand performs better for pore cleansing and care, Anua or Shiseido?

Anua performs better for pore cleansing and care compared to Shiseido according to the reviews on this page. Shoppers can find that Anua offers specialized pore care options like the Heartleaf Pore Control Cleansing Oil and Heartleaf Quercetin Pore Deep Cleansing Foam.

Anua or Shiseido for oily skin?

Both Anua and Shiseido offer a High routine fit for oily skin on the products on this page. Anua features pore cleansing and care as a key benefit, while Shiseido provides deep hydration.

Anua or Shiseido: which moisturizer is better?

Both Anua and Shiseido offer moisturizers with a High routine fit for many skin types, though reviewers say Shiseido provides deep hydration and luxurious textures while Anua focuses on soothing and barrier support. Shiseido's moisturizers often feature a strong fragrance, whereas every product on Anua's page lists no fragrance in its ingredients.

Anua or Shiseido for sensitive skin?

Both Anua and Shiseido fit sensitive skin at a High level on this page. Anua is fragrance-free across the products on this page, whereas Shiseido frequently includes fragrance.

Anua or Shiseido: which sunscreen is better?

Anua features the Heartleaf Silky Moisture Sun Cream on this page, which helps provide high fit across various skin types including sensitive and oily skin, and lists no fragrance in its ingredients. Shiseido also offers options like the Essential Energy Hydrating Day Cream, though many of its products frequently mention a strong fragrance.

Anua or Shiseido for acne-prone skin?

Both Anua and Shiseido achieve a High routine fit for acne-prone skin on the products on this page. Reviewers note that Anua is better for pore cleansing and care, while Shiseido does better on avoiding breakouts and acne.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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