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Anua vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Shiseido are renowned Asian skincare brands that offer nourishing moisturizers, gentle cleansers, protective sunscreens, potent serums, and diverse formulations. The Korean brand features hyaluronic acid, heartleaf, and niacinamide to suit dry skin and oily acne-prone skin, while the Japanese brand utilizes versatile glycerin to provide deep moisture and gentle care for mature skin and sensitive skin. Through these distinct approaches, both labels address various concerns ranging from hyperpigmentation to dehydration, differing primarily in their foundational ingredient philosophies and regional heritage.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Anua and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Shiseido products

People Say

AnuaShiseido
  • Deep hydration and moisture Sometimes NotedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
  • Skin brightening and glow Often MentionedOften Mentioned
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Lightweight texture and absorption Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Lightweight, silky, non-sticky, sinks in instantly. — Shiseido Ultimune Power Infusing Concentrate”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Skin smoothing and texture improvement Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “Velvety smooth — Shiseido FUTURE SOLUTION LX”
    • “makes skin baby soft — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
  • Luxurious and elegant texture Rarely NotedOften Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
    • “absorbs quickly — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
  • Pore cleansing and care Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “pores visibly tightened — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • High price point Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent issues Rarely NotedOften Mentioned
    • “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “medicinal smell — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Breakouts and acne Often MentionedRarely Noted
    • “Clogs my pores — Shiseido FUTURE SOLUTION LX”
    • “caused small bumps — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Shiseido routines for dry skin

See multi-brand routine · 98% fit

Anua vs Shiseido routines for oily skin

See multi-brand routine · 96% fit

Anua vs Shiseido routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Anua or Shiseido: which is better?

Anua is generally better for shoppers seeking pore cleansing and budget-friendly options, while Shiseido excels in providing deep hydration and luxurious textures. For dry skin, the products on this page show that Anua achieves a High routine fit while Shiseido achieves an Average routine fit.

What is the difference between Anua and Shiseido?

Anua products on this page are fragrance-free and excel in pore care, whereas Shiseido offers deep hydration with luxurious textures and a high price point.

Anua or Shiseido for dry skin?

Anua is a better fit for dry skin, as the routine fit on this page is High compared to Shiseido's Average. Niacinamide helps control skin aging and pigmentation.

Antioxidants, 2021

Anua or Shiseido: which cleanser is better?

Anua offers better pore cleansing and care across the products on this page compared to Shiseido, while Shiseido is noted for deep-cleansing and efficient cleansers with luxurious textures. Anua cleanser formulas have no fragrance listed in their ingredients, whereas Shiseido includes fragranced cleansing options.

Which is more affordable, Anua or Shiseido?

Anua is more affordable, whereas Shiseido has a high price point as a negative review theme for the products on this page.

Anua or Shiseido: which brand is better for reducing the appearance of dark spots?

Anua is generally better for reducing the appearance of dark spots, as the products on this page feature targeted brightening serums and ingredients like niacinamide. Niacinamide helps reduce cutaneous pigmentation by suppressing melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or Shiseido: which brand offers better options without fragrance?

Anua offers better options without fragrance because every product on the Anua page lists no fragrance in its ingredients, whereas most Shiseido products on this page include fragrance.

Anua or Shiseido: which brand is better suited for mature skin?

Both Anua and Shiseido offer a High routine fit for mature skin, with the products on this page providing effective hydration and anti-aging benefits. Anua features gentle, fragrance-free formulas, whereas Shiseido is often noted for luxurious textures and deep hydration.

Anua or Shiseido for oily skin?

Both Anua and Shiseido offer a High routine fit for oily skin. Anua is fragrance-free across the products on this page, whereas many Shiseido products contain fragrance.

Anua or Shiseido: which moisturizer is better?

Anua is a better choice for dry skin, as its moisturizers fit dry skin at a High level on average compared to Shiseido's Average fit level across products on this page. Anua helps deliver deep hydration while avoiding added fragrance, which is unlikely to cause skin irritation.

Anua or Shiseido for sensitive skin?

Anua is a better fit for sensitive skin, offering High routine fit across its products compared to Shiseido's mix of High and lower ratings. Additionally, the products on this page for Anua list no fragrance, whereas most Shiseido products on this page contain fragrance.

Anua or Shiseido: which sunscreen is better?

Anua has a High fit level for sunscreens like the Heartleaf Silky Moisture Sun Cream across nearly all skin types on this page, while Shiseido's sunscreens vary widely from Superior to a Warning for dry skin. Anua's sunscreens list no fragrance in their ingredients, whereas Shiseido products often feature strong fragrances that may cause skin irritation.

Anua or Shiseido for acne-prone skin?

Anua has a High fit level for acne-prone skin with the products on this page, whereas Shiseido has a High fit level. Anua helps with pore cleansing and care, and every product on this page lists no fragrance, while Shiseido is noted for having a high price point and strong fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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